Experience

Toronto Pan Am Sports Centre
• Canada
• Spectator Sports
• 1 - 100 Employee
• Manager, Partnerships and Retail Sales

  • Jul 2014 - Present


GP8 Sportwater (a Division of Otec Research)

• Vice-President, Sales, Sponsorships and Events

  • Mar 2011 - Jul 2014

  Leads the development of the annual plan, including sales forecasts and new business development, and the revenue generation by creating sales strategies to help my team exceed the annual targets. Leads the creation and execution of the annual event plan that is used to heighten awareness, educate and engage consumers, and generate trial and revenue for GP8 Sportwater. Leads the development and execution of the annual sponsorship plan, which includes athletes and properties that… Show more Leads the development of the annual plan, including sales forecasts and new business development, and the revenue generation by creating sales strategies to help my team exceed the annual targets. Leads the creation and execution of the annual event plan that is used to heighten awareness, educate and engage consumers, and generate trial and revenue for GP8 Sportwater. Leads the development and execution of the annual sponsorship plan, which includes athletes and properties that are activated to address brand and customer objectives. Show less Leads the development of the annual plan, including sales forecasts and new business development, and the revenue generation by creating sales strategies to help my team exceed the annual targets. Leads the creation and execution of the annual event plan that is used to heighten awareness, educate and engage consumers, and generate trial and revenue for GP8 Sportwater. Leads the development and execution of the annual sponsorship plan, which includes athletes and properties that… Show more Leads the development of the annual plan, including sales forecasts and new business development, and the revenue generation by creating sales strategies to help my team exceed the annual targets. Leads the creation and execution of the annual event plan that is used to heighten awareness, educate and engage consumers, and generate trial and revenue for GP8 Sportwater. Leads the development and execution of the annual sponsorship plan, which includes athletes and properties that are activated to address brand and customer objectives. Show less



Optimum Sponsorships and Events (a Sister Company of PHD)

• Sponsorship Consultant

  • 2010 - May 2011

  Created sponsorship strategies for OS&E clients that supported business and marketing objectives. Evaluated OS&E clients sponsorship properties and provided them with a recommendation containing a strategic fit evaluation, activation plans, a valuation of the rights, the appropriate investment and negotiation strategies for each property. Created sponsorship strategies for OS&E clients that supported business and marketing objectives. Evaluated OS&E clients sponsorship properties and provided them with a recommendation containing a strategic fit evaluation, activation plans, a valuation of the rights, the appropriate investment and negotiation strategies for each property.



Rogers Communications Inc.

• Canada
• Telecommunications
• 1 - 100 Employee

• Senior Manager, Sponsorship & Events

  • Apr 2009 - May 2010

  Managed the relationship with the Leafs, Raptors and Blue Jays to optimize the effectiveness of the $8M investment against these properties. Created and executed retail promotions that leveraged property rights to generate revenue by driving incremental sales. Developed new activation programs each quarter to engage consumers at property kiosks, e.g. challenges to deliver product messages, demonstrations to generate awareness, trial and purchase intent of products, and contests to… Show more Managed the relationship with the Leafs, Raptors and Blue Jays to optimize the effectiveness of the $8M investment against these properties. Created and executed retail promotions that leveraged property rights to generate revenue by driving incremental sales. Developed new activation programs each quarter to engage consumers at property kiosks, e.g. challenges to deliver product messages, demonstrations to generate awareness, trial and purchase intent of products, and contests to secure qualified leads. Developed creative briefs to customize the advertising at properties to support quarterly initiatives. Show less Managed the relationship with the Leafs, Raptors and Blue Jays to optimize the effectiveness of the $8M investment against these properties. Created and executed retail promotions that leveraged property rights to generate revenue by driving incremental sales. Developed new activation programs each quarter to engage consumers at property kiosks, e.g. challenges to deliver product messages, demonstrations to generate awareness, trial and purchase intent of products, and contests to… Show more Managed the relationship with the Leafs, Raptors and Blue Jays to optimize the effectiveness of the $8M investment against these properties. Created and executed retail promotions that leveraged property rights to generate revenue by driving incremental sales. Developed new activation programs each quarter to engage consumers at property kiosks, e.g. challenges to deliver product messages, demonstrations to generate awareness, trial and purchase intent of products, and contests to secure qualified leads. Developed creative briefs to customize the advertising at properties to support quarterly initiatives. Show less



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Manager, Sponsorship Marketing, Education and Media

  • 1989 - 2009

  Led the creation of the Coca-Cola Canada and brand sponsorship plans that supported company and brand objectives to optimize the effectiveness of the $18M budget. Created and executed activation programs that generated revenue through incremental sales and built brand equity by engaging consumers, including the Coke Zero Fans First game and Sprite StreetJam, which both won awards. Led the creation, presentation and negotiation of several multi-year custom partnerships each year… Show more Led the creation of the Coca-Cola Canada and brand sponsorship plans that supported company and brand objectives to optimize the effectiveness of the $18M budget. Created and executed activation programs that generated revenue through incremental sales and built brand equity by engaging consumers, including the Coke Zero Fans First game and Sprite StreetJam, which both won awards. Led the creation, presentation and negotiation of several multi-year custom partnerships each year, including the execution of contracts, with a variety of Canadian, North American and Global properties. Led the creation of the long-term business plan and the sales team for the education group, and successfully created, presented and negotiated several multi-year agreements with Universities and Colleges that were aligned with the plan. Provided strategic direction to the planning agencies and brand managers to optimize the effectiveness of the $30M media budget. Provided direction to the AOR, fostered relationships with media and led the negotiations of key media partnerships, e.g. CTV Strategic Alliance, MuchMusic Partnership and multiple Olympic broadcasts. Show less Led the creation of the Coca-Cola Canada and brand sponsorship plans that supported company and brand objectives to optimize the effectiveness of the $18M budget. Created and executed activation programs that generated revenue through incremental sales and built brand equity by engaging consumers, including the Coke Zero Fans First game and Sprite StreetJam, which both won awards. Led the creation, presentation and negotiation of several multi-year custom partnerships each year… Show more Led the creation of the Coca-Cola Canada and brand sponsorship plans that supported company and brand objectives to optimize the effectiveness of the $18M budget. Created and executed activation programs that generated revenue through incremental sales and built brand equity by engaging consumers, including the Coke Zero Fans First game and Sprite StreetJam, which both won awards. Led the creation, presentation and negotiation of several multi-year custom partnerships each year, including the execution of contracts, with a variety of Canadian, North American and Global properties. Led the creation of the long-term business plan and the sales team for the education group, and successfully created, presented and negotiated several multi-year agreements with Universities and Colleges that were aligned with the plan. Provided strategic direction to the planning agencies and brand managers to optimize the effectiveness of the $30M media budget. Provided direction to the AOR, fostered relationships with media and led the negotiations of key media partnerships, e.g. CTV Strategic Alliance, MuchMusic Partnership and multiple Olympic broadcasts. Show less