Experience

Civic Alliance

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Director

  • Oct 2019 - Present

  Civic Alliance is a nonpartisan business coalition that strengthens our democracy by supporting safe, trusted, and accessible elections and encouraging all Americans to participate in shaping our country's future. Join us: civicalliance.com Civic Alliance is a nonpartisan business coalition that strengthens our democracy by supporting safe, trusted, and accessible elections and encouraging all Americans to participate in shaping our country's future. Join us: civicalliance.com



Health Action Alliance

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Senior Strategist

  • Jan 2021 - Present

  Health Action Alliance is a unique partnership between leading business, communications, and public health organizations to strengthen the business community’s response to COVID-19, advance health equity, and rebuild public health. Conceived and led by Meteorite, Health Action Alliance is a joint initiative of Ad Council, Business Roundtable, the CDC Foundation, the de Beaumont Foundation, and the Robert Wood Johnson Foundation. Learn more at: healthaction.org Health Action Alliance is a unique partnership between leading business, communications, and public health organizations to strengthen the business community’s response to COVID-19, advance health equity, and rebuild public health. Conceived and led by Meteorite, Health Action Alliance is a joint initiative of Ad Council, Business Roundtable, the CDC Foundation, the de Beaumont Foundation, and the Robert Wood Johnson Foundation. Learn more at: healthaction.org



Univision

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Vice President

  • 2015 - 2017

  Developed and directed the marketing and communications strategy for Univision’s social impact initiatives, forging relationships with national organizations and foundations to make measurable impact on the company’s goals. Managed a team of 11 staff members in multiple locations, and provided direction to 26 additional regional managers across the U.S. Oversaw dozens of social impact marketing campaigns, earning Univision more than 20 national and regional awards, including four regional Emmy AwardsLed the yearlong “Vote For Your America” voter registration and turnout campaign, Univision’s most ambitious pro-social initiative ever, generating over 1 Billion impressions. Campaign contributed to record Latino voter registration (+44% over 2012 election cycle) and voter turnout (+12% over 2012):• Directed all campaign components including on-air messaging and promotions for network and local television, radio; grassroots outreach at hundreds of events; digital, social and mobile tool development; and highly targeted digital marketing• Secured grant funds from leading foundation to support campaign• Created and managed technology that measurably increased voter turnout during the 2016 primary elections, including a personalized text message platform that produced between 8X-10X the increase in voter turnout among subscribers than that of comparable campaigns • Oversaw the development of YourAmerica.com, a Webby Award-honored website for users to register to vote, find their polling place, request a mail-in ballot, and preview every local race on their ballot – the first time this information had been made available in SpanishServed as the founding Executive Director of the Univision CSR Council, a senior executive-level board that determines the company’s CSR priorities and oversees companywide initiatives Show less

• Senior Director

  • 2013 - 2015

  • Founded Univision’s social impact brand, Univision Contigo, unifying disjointed activities from across the company under one brand with four core pillars and a clear mission • Managed relationships with several leading foundation partners, raising millions of dollars to support social impact initiatives for the Latino community• Founded and Co-chaired Univision's LGBT employee resource group, Orgullo|Pride @ UCI, enlisting over 100 members, securing additional benefits and protections for transgender employees, leading Univision's participation in 15 LGBT pride parades across the country, and leading companywide internal events including an interview with U.S. Congresswoman Ileana Ros-Lehtinen• Recognized by CEO Randy Falco for work done to strengthen company’s brand among the Hispanic community as the recipient of his annual CEO Award Show less

• Associate, Office of the CEO

  • 2012 - 2013



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• MBA Associate, NBC News Specials

  • 2012 - 2012



Comcast

• United States
• Telecommunications
• 700 & Above Employee

• MBA Summer Associate, Comcast Converged Products

  • 2011 - 2011



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• MBA Associate, MSNBC Brand Marketing

  • 2011 - 2011



Jungle Island Resort

• United States
• Travel Arrangements
• 1 - 100 Employee

• Director of Marketing and Communications

  • 2009 - 2010

  • Defined and managed the brand image of the attraction, leading a team to develop marketing materials, advertising campaigns, public relations strategies and in-park branding • Introduced original offerings to the park including new events, exhibits and concession opportunities, increasing annual memberships by 23%, and ancillary sales by 10% • Defined and managed the brand image of the attraction, leading a team to develop marketing materials, advertising campaigns, public relations strategies and in-park branding • Introduced original offerings to the park including new events, exhibits and concession opportunities, increasing annual memberships by 23%, and ancillary sales by 10%



The White House

• Associate Director of Communications

  • 2007 - 2009

  Produced every televised presidential event on White House grounds, from Oval Office addresses to the nation to the Thanksgiving turkey pardoning, directing the visual messaging of the events• Originated the use of the White House’s powerful visual identity to spark national conversation on priority causes by first displaying an AIDS Ribbon on the North Portico for World AIDS Day in 2007, and subsequently illuminating the White House in pink for Breast Cancer Awareness Month in 2008 -- both now decade-long traditions• Managed the messaging and design of international presidential events on 8 overseas visits, including those to Vietnam, Jordan, Guatemala, Germany, and Rwanda Show less

• Advance Representative

  • 2006 - 2007



NBC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Production Associate

  • 2005 - 2006

• Production Associate, Today Show, Weekend Edition

  • 2004 - 2006



Octagon

• United States
• Advertising Services
• 700 & Above Employee

• MasterCard Priceless Experience Program Coordinator

  • 2005 - 2005