Experience

Deadly Ponies

• New Zealand
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Executive Chair and Founder

  • Jan 2010 - Present

  Following a career in government communications, I began operating as part-time CFO for Deadly Ponies in 2010. Back then there was a team of four operating out of a suburban Auckland garage. Today the group of companies employs over 100 staff and the brand is experiencing strong sales growth across all markets in a very competitive luxury sector. Deadly Ponies has gouged out a niche in the Australasian accessories market, operating under a trusted and recognisable contemporary brand, and building toward a greater presence internationally. Our collections are consistently designed to create a clean, modern aesthetic and we have grown a loyal customer base as a result. Yet our greatest success has been to build an ambitious, supportive, entrepreneurial team that seeks to bring inspiration and aspiration in all that we do. Show less

• Chief Executive

  • May 2018 - May 2022

• Managing Director

  • Sep 2010 - May 2018



Auckland Transport Alternative Transport Funding Project

• Auckland, New Zealand

• Communications Manager

  • Oct 2012 - May 2013

  As Communications Manager I assisted the Consensus Building Group which acted as the key advisor to Auckland Council on the Alternative Transport Funding Project (ATFP). The group included members representing a broad range of local and national transportation interests. The CBG’s work progressed potential options for funding Auckland’s transport infrastructure programme over the next 30 years. As Communications Manager I assisted the Consensus Building Group which acted as the key advisor to Auckland Council on the Alternative Transport Funding Project (ATFP). The group included members representing a broad range of local and national transportation interests. The CBG’s work progressed potential options for funding Auckland’s transport infrastructure programme over the next 30 years.



Auckland Council

• New Zealand
• Government Administration
• 700 & Above Employee

• Speechwriter to the Mayor of Auckland

  • Jan 2011 - Oct 2012



New Zealand Parliament

• New Zealand
• Legislative Offices
• 500 - 600 Employee

• Press Secretary

  • Apr 2007 - Nov 2008



Ministry for Ethnic Communities

• New Zealand
• Government Administration
• 1 - 100 Employee

• Private Secretary

  • Feb 2004 - Apr 2007