Experience

Gravity Works Design & Development

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Creative Director

  • Apr 2012 - Present

  • Developed online presence for various organizations including high school athletic association. Crafted accessible interface to facilitate student engagement. Implemented web tools to promote communication between school faculty and association members. Interviewed executive leadership of Northeastern State University and Michigan State University to properly identify desired changes, providing complete visual makeover of website. • Spearheaded efforts to design new internal company brand and website. Produced supporting print materials for distribution at marketing events. Increased website traffic by 390% within 3 months. Mentored junior designer by providing constructive guidance and feedback. • Generated design elements for international online magazine. Evolved brand aesthetic with modern best practices and established web presence. Provided client with reusable web patterns for developing content and product layout. Scheduled photoshoots to generate visuals for new CATA interface and website designs. • Consulted with State of Michigan on procedures and recommendations for establishing brand and brand objectives. Designed State of Michigan mobile app linked to State website. Collaborated with State departments to devise content strategies based on brand objectives. Spearheaded website design efforts and conducted usability testing among general users and internal departments. • Selected as board member to create marketing campaign for local addy award show, increasing visibility and attendance. Designed engaging event decorations and print displays. Raised awareness of web development agencies by developing visual advertising campaign, high-impact website and development conference. Produced print materials for advertising campaign offering free website designs for local non-profit organizations. Conducted user testing, gathering and evaluating user UX test results. Show less



Jackson

• United States
• Financial Services
• 700 & Above Employee

• UX Designer

  • 2011 - 2012

  • Closely collaborated with web designers and developers to produce user-friendly software. Coordinated with external branding and marketing division to craft compelling and targeted web campaigns and digital advertisements. Utilized relationships with various organizations to promote products and present high-quality designs. • Designed interface and prototype for national mutual fund management application. Utilized user testing and feedback data to improve and evolve design as necessary. Guided operations of designers and developers, prioritizing key objectives and emphasizing thorough quality control. • Realized client’s product vision by researching, sketching, prototyping and user-testing digital products. Identified potential concerns with design concepts and implemented solutions, ensuring timely delivery and customer satisfaction. Created prototypes for websites, applications and user experience demonstrations. Show less



Artemis Technologies, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Creative Director

  • 2006 - 2011

  • Conceived web development concepts, guidelines and strategies in various creative projects, overseeing through completion. Developed creative web portal for membership with national coffee shop franchise. Designed interactive animations to promote unique branding. Increased card holder membership and program engagement. Maximized output through effective project management and prioritization. Identified and addressed areas for improvement in communication. • Established brand standards to ensure compliance and unity across products. Crafted internal marketing campaigns, clearly translating marketing objectives into creative strategies. • Evaluated quality of art and graphics with cross-functional team, ensuring deliverables effectively addressed brand and business objectives. Presented final concepts to executive leadership and clients as sole designer. Show less



Spartan Internet Consulting

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Web Designer

  • 2001 - 2006

  • Established new brand standard for website development, as well as applications for interface designs and prototyping. Developed new quality and grant management software to support operations. • Mentored employees on creative process and project management skills. Coached developers on best practices in typography and design quality control. Fostered lasting relationships with staff and clients, serving as reliable point of contact. Led art direction and formatting of design deliverables. • Generated client website designs in both digital and supportive print visuals. Offered associated print materials in web design packages. Incorporated branding and coding initiatives into available services and packages. Collaborated with junior designer to establish solutions and deadlines and ensure adherence. Show less