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Steve Adams

Director of CRM and Growth Marketing at The AZEK Company

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us****@****om

(386) 825-5501

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Location

Los Angeles, US

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Experience

The AZEK Company

United States
Wholesale Building Materials
300 - 400 Employee

Director of CRM and Growth Marketing
- Apr 2023 - 9 months
Los Angeles Metropolitan Area • Lead customer relationship initiatives for the company, driving engagement, education, and conversion for our key customer groups - including both homeowner consumers as well as B2B customers such as contractors, architects and builders. • Manage and further develop our nurture programs for leads, creating automation and segmentation to deliver the best experience based on their need states. • Partner with cross-functional teams across brand, performance, channel, and sales teams to… Show more • Lead customer relationship initiatives for the company, driving engagement, education, and conversion for our key customer groups - including both homeowner consumers as well as B2B customers such as contractors, architects and builders. • Manage and further develop our nurture programs for leads, creating automation and segmentation to deliver the best experience based on their need states. • Partner with cross-functional teams across brand, performance, channel, and sales teams to drive a content calendar for regular communication, updates, and key messages • Report and analyze performance of email and other CRM channels, reporting out to cross-functional stakeholders and senior executive teams, using a framework of data to drive insights and resulting actions to improve channel performance • Identify opportunities to improve our platform integrations with Salesforce and Pardot, working closely with our sales ops and technology teams. • Expand our CRM playbook to include SMS channels and Direct Mail as a meaningful lever to engage customers • Collaborate with our B2B pro and channel marketing team to grow contractor, builder and architect engagement with The Board, a TimberTech loyalty program. • Work with sales and marketing teams to help improve lead quality and complement sales and customer service teams on supporting customers through their journey • Evaluate and project manage the technical or digital interface improvements required to achieve objectives • Leverage data and segmentation initiatives to develop new hypotheses intended to drive conversion and open up new audiences, content opportunities or communications
Marketing Manager, Ultralox Division
- Oct 2021 - 2 years 3 months
Los Angeles Metropolitan Area • Oversees company brand identity, including voice, tone, creative, advertising execution, and positioning. • Oversees brand research including share of voice, audience insights/analysis, and development of internal data to better position as the superior outdoor living product. • Develops and implements the Ultralox strategic marketing strategies including Salesforce usage and other tactics improving gap analysis, product positioning, company leads and financial growth. • Leads… Show more • Oversees company brand identity, including voice, tone, creative, advertising execution, and positioning. • Oversees brand research including share of voice, audience insights/analysis, and development of internal data to better position as the superior outdoor living product. • Develops and implements the Ultralox strategic marketing strategies including Salesforce usage and other tactics improving gap analysis, product positioning, company leads and financial growth. • Leads go-to-market marketing goal setting to meeting company goals, strategies, communication, and timeline development for launches strategies. • Leads planning and execution of digital strategies, platforms and emerging technologies. • Develops fully integrated digital solutions designed to ensure a relevant and a connected user experience. • Manages, allocate and review all annual marketing budgets, including spend, pace and planning efforts • Manages agency providers, consultants, freelancers, and other marketing suppliers including contract negotiation and management. • Manages budgeting, resource needs and cost approvals. • Oversees and leads the marketing department, including hiring, workloads, schedules, and deadlines.
Digital Marketing Manager, Ultralox Division
- Feb 2021 - Oct 2021
Urbandale, Iowa, United States