Steven Yu
Marketing Data Strategist at Maple Study Link- Claim this Profile
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English Full professional proficiency
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Japanese Elementary proficiency
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Cantonese Native or bilingual proficiency
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Mandarin Native or bilingual proficiency
Topline Score
Bio
Credentials
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SalesCamp Rapid B2B Tech Sales Program
Palette SkillsOct, 2023- Oct, 2024 -
Technical Support Fundamentals
CourseraOct, 2023- Oct, 2024 -
The Bits and Bytes of Computer Networking
CourseraOct, 2023- Oct, 2024 -
Data Analytics for Business Professionals
LinkedInSep, 2023- Oct, 2024 -
Ask Questions to Make Data-Driven Decisions
CourseraAug, 2023- Oct, 2024 -
Foundations: Data, Data, Everywhere
CourseraMay, 2023- Oct, 2024
Experience
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Maple Study Link
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Canada
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Education
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1 - 100 Employee
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Marketing Data Strategist
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Jan 2023 - Present
📈 Spearheaded customer engagement efforts: Achieving a 100% increase through strategic planning and community outreach via data-driven marketing strategies like a lead-generating educational resource platform. 🛠️ Utilized CRM tools such as Hubspot to streamline the customer journey, excelling in project management and CRM for actionable campaign evaluations. 💰 Contributed to data-driven financial management by optimizing ROI for various marketing initiatives through analytical thinking. 🤝 Collaborated across departments to align marketing strategies with overall business objectives, demonstrating effective cross-functional communication and teamwork. Show less
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Operations Manager
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Jul 2021 - Sep 2022
🌐 Boosted web traffic by 300% by leveraging digital marketing and SEO optimization skills through successful SEO strategies. 💻 Maintained a 99% network uptime by applying automation and problem-solving skills in streamlining tenant issue resolution processes with automation tools. 🤖 Implemented workflow automation, highlighting my proficiency in leveraging automation for operational efficiency. 🌐 Boosted web traffic by 300% by leveraging digital marketing and SEO optimization skills through successful SEO strategies. 💻 Maintained a 99% network uptime by applying automation and problem-solving skills in streamlining tenant issue resolution processes with automation tools. 🤖 Implemented workflow automation, highlighting my proficiency in leveraging automation for operational efficiency.
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Strategic Development Manager
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Jun 2012 - Jun 2021
💼 Strategic Operations: Accountable for steering the company's comprehensive operations, including but not limited to shaping and directing agendas, bolstering profitability, managing the company's organizational structure, formulating strategy, overseeing mergers and acquisitions. Elevated annual turnover to HK$1mln through proficient financial management. 🍽️ Brand Building: Orchestrated restaurant operations for brands such as "HK & PRC Home-made Cuisine" and "Lucky Dessert China". Increased customer engagement by 25% using analytics-backed marketing, demonstrating my skills in data-driven marketing and customer relationship management. 🌐 Franchise Development: Opened 30+ franchisee restaurants in 5 years, rooted in adept cash flow analysis and financial planning skills. 🔄 Food Trading and Supply: Supervised trading and supply endeavours at "CF Food & Beverage Co. Ltd.", facilitating seamless logistics and supply chain operations. Adapted to COVID-19 disruptions by pivoting to an online takeaway service, showcasing agile decision-making and market analysis capabilities. Show less
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Operations Manager
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Jun 2010 - May 2012
📜 Secured a 5-year exclusive right for Grand Peace Funeral Parlour through a successful tender, highlighting my skills in negotiation and strategic planning. 💡 Reduced operational costs by 15% and gained 20% more positive media coverage through data-driven strategies, showcasing my expertise in cost optimization and media relations. 📜 Secured a 5-year exclusive right for Grand Peace Funeral Parlour through a successful tender, highlighting my skills in negotiation and strategic planning. 💡 Reduced operational costs by 15% and gained 20% more positive media coverage through data-driven strategies, showcasing my expertise in cost optimization and media relations.
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CITIC Securities International
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Hong Kong
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Financial Services
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1 - 100 Employee
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Financial Analyst
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Jun 2008 - Jun 2010
🤝 Equity Capital Market: As a dynamic member of the Equity Capital Market team, I am tasked with originating, structuring, and executing equity capital raising products. Participated in 10+ high-profile, successful IPO deals by conducting detailed documents with data-backed financial documents. 🔄 Cross-Team Collaboration: Maintain a close collaboration with the corporate finance team, research team, brokerage team, and settlement team within the investment bank, fostering cohesive and effective operations. Show less
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Research Analyst
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Mar 2005 - Jun 2008
📊 Led equity research initiatives that became a cornerstone for investment decisions, affecting over $1M in investments, demonstrating my market analysis and financial modelling skills. 🛠️ Leveraged Excel VBA for advanced data analytics, contributing to a significant uptick in the portfolio under management, showcasing expertise in data science tools and portfolio management. 📊 Led equity research initiatives that became a cornerstone for investment decisions, affecting over $1M in investments, demonstrating my market analysis and financial modelling skills. 🛠️ Leveraged Excel VBA for advanced data analytics, contributing to a significant uptick in the portfolio under management, showcasing expertise in data science tools and portfolio management.
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Business Analyst
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Sep 2004 - Apr 2005
📈 Assessed the creditworthiness of over 100 target companies using interviews and data analytics, underlining my risk assessment and quantitative analysis skills. 🤝 Partnered with top management to revise credit policies, leading to improvements in debt collection rates and showcasing my collaborative decision-making abilities. 📈 Assessed the creditworthiness of over 100 target companies using interviews and data analytics, underlining my risk assessment and quantitative analysis skills. 🤝 Partnered with top management to revise credit policies, leading to improvements in debt collection rates and showcasing my collaborative decision-making abilities.
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Education
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2023 - 2023
NPower
Junior IT Analyst Program, Information Technology -
2004 - 2007
City University of Hong Kong
Master of Science (M.S.), Mathematics For Finance and Actuarial Science -
2004 - 2007
Université Paris Dauphine - PSL
Master of Science (M.S.), Mathematics For Finance and Actuarial Science -
2001 - 2004
City University of Hong Kong
Bachelor of Business Administration (BBA), Financial Engineering
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