Steven Waldrop

Managed Marketing Specialist at Impact Networking, LLC
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Credentials

  • Advertising on TikTok
    LinkedIn
    Jan, 2023
    - Sep, 2024
  • Lead Generation Foundations
    LinkedIn
    Jan, 2023
    - Sep, 2024
  • Foundations of Digital Marketing and E-commerce
    Coursera
    Nov, 2022
    - Sep, 2024
  • Inbound Marketing
    HubSpot Academy
    Mar, 2023
    - Sep, 2024

Experience

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Managed Marketing Specialist
      • Mar 2023 - Present
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Mar 2022 - Dec 2022

      - Managed national and international accounts on a daily basis -Facilitated client communication through email, phone, online presentations, screen-share, and in-person meetings on a day-to-day basis -Worked with the Leadership team to identify and grow opportunities -Collaborated with the Product Manager in determining the agency’s use of time through Mavenlink -Developed a trusted advisor relationship with key accounts, stakeholders, and executive sponsors -Responsible for working with the Sales team to onboard and integrate new clients and develop existing client relationships -Prepared weekly/monthly reports on account status and present them to the client -Communicated clearly the progress of weekly/monthly initiatives to internal and external stakeholders -Assisted with challenging client requests or issue escalations as needed -Distilled all client requests into actionable tasks for the production and creative teams -Ensured the timely and successful delivery of our solutions according to customer needs and objectives

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Agency Account Manager
      • Jan 2019 - Apr 2022

      -Responsible for day-to-day management and oversight across multiple social/communication platforms -Developed comprehensive Internet marketing plans for customers that were heavily based on social media -Collaborate with engineering and design teams to execute product launches and development and expansion efforts for both app and web based products -Develop project management task orientation through JIRA, Confluence, and Kayako -Manage 70+ national and international accounts on a daily basis, while also prospecting and recruiting new potential clients and working on the customer support team -Tasked with creating standard operating procedures for company wide distribution, which included the following: - New User Onboarding & Training, which improved new user engagement by 30% - Client Data and Metrics Analysis - Daily Performance tasks for Account Management Team -Launch new product features with user testing, collect feedback and data from users, and implement updates for an enhanced user experience -Drafted communication guidelines and lead virtual webinars for product training and demos -Create new revenue streams with PR/Agency partners in the evolving digital landscape -Track key industry trends across horizontal and vertical markets & compile data into reports -Assisted in developing marketing & social media campaigns for multiple products -Communicate daily via phone-calls and email with clients to ensure appropriate business development -Organize monthly financial reports and invoices for upper management

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Program Director
      • Apr 2009 - Sep 2019

      -Devised and implemented projects that increased company revenue -Supervised and managed a team of 12 coworkers -Created and implemented weekly sales goals and program outlines for a staff of 12 -Worked directly with accounts on establishing a timeline for client growth and productivity -Analyzed income reports & consistently increased annual revenue month to month -Developed training, strengthening, and performance improving programs -Scheduled traveling for all staff -Developed social media campaign to help with advertisement and company growth -Established strong relationships with client base to generate long term business.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Advertising Sales Coordinator
      • Apr 2007 - Apr 2009

      -Managed the schedule of 10+ employees for the Advertising Sales department -Implemented a tracking system that inventoried and kept track of routine supplies -Reviewed 100+ affidavits weekly to ensure all information was correct -Managed advertising department calendar and organized weekly meetings -Trained 2 administrative assistants on advertising sales procedures, including maintaining files, client relations, and sending correspondence. -Organize and schedule monthly company events pertaining to the advertising department -Managed customer relationships using Salesforce -Reviewed and distributed national weekly advertisements to be placed in local business journal -Reviewed 50+ packing slips and invoices to ensure all outgoing shipments were correct

Education

  • University of Houston
    Communication and Media Studies

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