Experience

Armera

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• Retail Sales Director

  • Jun 2021 - Present



VADO

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Director of Export Sales

  • Aug 2020 - Jun 2021

• Director of National Accounts & Exports

  • Sep 2019 - Aug 2020

• Director of National Accounts

  • Oct 2018 - Aug 2020

• National Sales Manager (Buying Groups)

  • Jul 2017 - Oct 2018



MERLYN

• Ireland
• Manufacturing
• 1 - 100 Employee

• Regional Sales Manager

  • Jun 2016 - Jun 2017

  I joined Merlyn as a Regional Sales Manager, covering East Anglia and a few of the surrounding counties. My predecessor gained a promotion within the business, but had been working on patch for nearly 10 years, so the area was very established. I was tasked with • Learning a new range of products for a different sector of the bathroom industry • Introducing myself to those accounts that were not already aware of me • Understanding their business needs and tailoring a package that would be of benefit • Looking for new opportunities within the area to continue sales growth Again, I can be entrepreneurial in this role and be creative with ideas and promotions. Unlike my previous roles, contract and specification sales are a big part of continued growth, so I have gained an understanding of how that area of the market works, and have converted several big regional developers. Dealing with contractors is also a large part of the process, and again, I have built up a relationship with those key contractors within the area I also need to manage and keep on top of my marketing budget, of which displays, customer entertaining and incentive comes out of. Show less



VADO

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Area Sales Manager

  • Apr 2013 - Jun 2016

  I joined VADO to assist a more senior member of the sales team across a very large area which included East Anglia, London & the home counties. My initial responsibilities were • Following a strict journey plan • Visiting low spending independent retailers and merchants and developing the business • Joint calls to those larger, multi-branch independent retails and merchants that were in buying groups In that time, although I was working the same area as another colleague, I had my own sales target & margin target to achieve, so I used my skills from previous rolls to build relationships and in turn grow sales. In this position I was given a lot of freedom in regards to buying terms and pricing, so I was able to listen to my customer, understand their needs for the business and tailor a package that worked well for both parties. In addition to that, it also allowed me to • Create my own promotions for certain customers • Negotiate on prices for stock deals • Offer the customer something that was really beneficial and profitable Within my 3 years at VADO, I become solely responsible for some very large buying group members across East Anglia, as well as smaller independent businesses. Using my personality, my sales knowledge and my inside out understanding of the products, I achieved my sales target every year Show less



Frontline Bathrooms

• United Kingdom
• Retail
• 1 - 100 Employee

• Junior Sales Representative

  • Apr 2010 - Apr 2013

  Although I had been in and around the bathroom industry from the moment I left school, Frontline Bathrooms was my first field sales based role. I joined the business as a junior merchandiser, where my main responsibilities were • Servicing 300-400 national accounts across the south of the country • Fitting tap stands and shower boards in key independent retails and merchants • Distributing brochures to all Frontline dealers Within 6 months, I was given North London and Hertfordshire as my own area, which had never been serviced by any representative from Frontline, and I was tasked with the following • Introducing the business to all independent retailers in the area • Selling in the brand and opening new accounts • Developing new relationships • Growing the sales within the territory This gave me a great insight and understanding of the industry from a different perspective. Following a very successful start, I was given the added responsibility of a bigger area and a bigger sales target. This pattern continued for a further 2 years, and I became responsible for some big accounts throughout East Anglia, most of which were those that I had developed from a very early stage This position gave me the opportunity to deal with customers face to face, it gave me the opportunity to solve problems when they arose, and most importantly, it gave me a good, core customer base that I could continue to work closely with moving forward Show less