Steven Neft
Content Creator at Tru Colors Contracting- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Aysha Marie Zouain
Working with Steven has been one of the highlights of my career at SWI since he was always so easy to work with and explaining as to why certain copy functioned better than others. He would be an asset to any organization and role he steps into.
Kevin Webster
Over the past year, Steven has assisted me in garnering top ranking positions for scores of critical keywords in a highly competitive space. Through writing great copy, executing a precise metadata strategy, and in getting backlinks through PR and other means, we were able to achieve great things. Steven is a true professional in demeanor and style, and work autonomously when need be. His knowledge of the watch and fashion industry is tremendous. Definitely consider Steven for any open SEO or content position you have.
Aysha Marie Zouain
Working with Steven has been one of the highlights of my career at SWI since he was always so easy to work with and explaining as to why certain copy functioned better than others. He would be an asset to any organization and role he steps into.
Kevin Webster
Over the past year, Steven has assisted me in garnering top ranking positions for scores of critical keywords in a highly competitive space. Through writing great copy, executing a precise metadata strategy, and in getting backlinks through PR and other means, we were able to achieve great things. Steven is a true professional in demeanor and style, and work autonomously when need be. His knowledge of the watch and fashion industry is tremendous. Definitely consider Steven for any open SEO or content position you have.
Aysha Marie Zouain
Working with Steven has been one of the highlights of my career at SWI since he was always so easy to work with and explaining as to why certain copy functioned better than others. He would be an asset to any organization and role he steps into.
Kevin Webster
Over the past year, Steven has assisted me in garnering top ranking positions for scores of critical keywords in a highly competitive space. Through writing great copy, executing a precise metadata strategy, and in getting backlinks through PR and other means, we were able to achieve great things. Steven is a true professional in demeanor and style, and work autonomously when need be. His knowledge of the watch and fashion industry is tremendous. Definitely consider Steven for any open SEO or content position you have.
Aysha Marie Zouain
Working with Steven has been one of the highlights of my career at SWI since he was always so easy to work with and explaining as to why certain copy functioned better than others. He would be an asset to any organization and role he steps into.
Kevin Webster
Over the past year, Steven has assisted me in garnering top ranking positions for scores of critical keywords in a highly competitive space. Through writing great copy, executing a precise metadata strategy, and in getting backlinks through PR and other means, we were able to achieve great things. Steven is a true professional in demeanor and style, and work autonomously when need be. His knowledge of the watch and fashion industry is tremendous. Definitely consider Steven for any open SEO or content position you have.
Experience
-
Tru Colors Contracting
-
United States
-
Construction
-
1 - 100 Employee
-
Content Creator
-
Jan 2022 - Present
-
-
-
The Herman Agency
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Seo Content Writer
-
May 2017 - 2021
-
-
-
The SWI Group
-
United States
-
Luxury Goods & Jewelry
-
1 - 100 Employee
-
Search Engine Optimization Manager/Editor
-
Apr 2013 - Mar 2017
Directed the onsite and offsite content for WorldofWatches.com, TheWatchery.com, eWatches.com, and SmartBargains, as well as managed the company’s SEO efforts with outside agencies and a freelance writing staff. Achieved top-ranked Google searches on key terms: Invicta, Men’s Watches and Maurice Lacroix, as well as vital holiday themed pages. • Supported the marketing department’s email and social media efforts.• Produced content for banners, landing pages, press releases, blogs and other related media channels.• Implemented a comprehensive Watch Education Guide for WorldofWatches.com.• Organized the editorial planning and message for the company’s business-to-business division.
-
-
-
-
Ecommerce Manager
-
Sep 2011 - Apr 2013
Managed ecommerce division for popular travel goods company with over 100 online accounts, including Ebags, Kohls.com, Zappos and QVC. Developed special programs and sales events for numerous online retailers. Handled new product launches, the creation and placement of corporate videos, along with key product and image placement on various sites. Improved company’s ecommerce business over 200%.• Worked with online retailers to maximize Heys USA’s online retail presence.• Oversaw corporate website content, as well as press releases and other related written media.• Managed inventory reports and analysis for online accounts.• Developed a new online library of product images and information for retailers.
-
-
-
ivgStores
-
United States
-
Retail
-
1 - 100 Employee
-
Web Editor
-
Sep 2006 - Jun 2011
Oversaw the creative content for the 12th fastest growing internet retailer in 2007 and the 16th fastest in 2006. In charge of editorial direction and marketing of company’s 400 websites, including Bar-Stools-Barstools.com, Comcore21.com and PatioFurnitureStation.com. Instrumental in achieving first page rankings on Google, Yahoo and Bing searches. Produced and maintained home page articles and category verbiage for improved page rankings. Created a customer service correspondent test, used as criteria for hiring all new applicants. • Managed and directed a staff of ten off-site writers. • Reviewed content and verbiage for SEO optimization. • Updated company Facebook and Twitter accounts. • Administered, reviewed and uploaded 10,000 new product descriptions a month.• Oversaw new-hire testing and product knowledge training.
-
-
-
-
Online Content Manager
-
Jan 1999 - Jan 2006
Produced the editorial content for five popular sites: Ashford.com, WorldofWatches.com, Diamond.com, 1-888-Watches and DiamondDepot.com. Developed highly regarded online diamond and jewelry learning centers. Instituted successful watch promotional giveaways to enhance site traffic.• Created content for home pages, landing pages, advertising banners, catalogs and E-mail campaigns. • Composed descriptive product text and press releases. • Developed product information toolbar for each site.
-
-
Education
-
-
Florida Atlantic University
Bachelor of Arts, Communications; Marketing
Community
