Steven Lambert
Senior Paid Search Marketing Manager at Blacklane- Claim this Profile
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English Native or bilingual proficiency
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Bio
Louise Adam
Over the past 3 years I have worked with Steve on countless paid media campaigns - across all types of industries from leading industrial gas suppliers to global coffee brands. We’ve worked together across paid search, adroll, LinkedIn, Facebook and Programatic platforms such as Choozle and Match2One. Each time I’ve worked with Steve he has been fantastic at understanding the clients brief and ensuring their investment is always returned two fold. He is always such a pleasure to work with and an asset to any team. Looking forward to working with you again in the not so distant future Steve!
Lawrence Werrett
Steven worked on PPC for WoolOvers for several years as the business grew and he achieved phenomenal results. I can whole heartedly recommend him. He's talented, loyal, hard working and a decent chap who really knows his stuff.
Louise Adam
Over the past 3 years I have worked with Steve on countless paid media campaigns - across all types of industries from leading industrial gas suppliers to global coffee brands. We’ve worked together across paid search, adroll, LinkedIn, Facebook and Programatic platforms such as Choozle and Match2One. Each time I’ve worked with Steve he has been fantastic at understanding the clients brief and ensuring their investment is always returned two fold. He is always such a pleasure to work with and an asset to any team. Looking forward to working with you again in the not so distant future Steve!
Lawrence Werrett
Steven worked on PPC for WoolOvers for several years as the business grew and he achieved phenomenal results. I can whole heartedly recommend him. He's talented, loyal, hard working and a decent chap who really knows his stuff.
Louise Adam
Over the past 3 years I have worked with Steve on countless paid media campaigns - across all types of industries from leading industrial gas suppliers to global coffee brands. We’ve worked together across paid search, adroll, LinkedIn, Facebook and Programatic platforms such as Choozle and Match2One. Each time I’ve worked with Steve he has been fantastic at understanding the clients brief and ensuring their investment is always returned two fold. He is always such a pleasure to work with and an asset to any team. Looking forward to working with you again in the not so distant future Steve!
Lawrence Werrett
Steven worked on PPC for WoolOvers for several years as the business grew and he achieved phenomenal results. I can whole heartedly recommend him. He's talented, loyal, hard working and a decent chap who really knows his stuff.
Louise Adam
Over the past 3 years I have worked with Steve on countless paid media campaigns - across all types of industries from leading industrial gas suppliers to global coffee brands. We’ve worked together across paid search, adroll, LinkedIn, Facebook and Programatic platforms such as Choozle and Match2One. Each time I’ve worked with Steve he has been fantastic at understanding the clients brief and ensuring their investment is always returned two fold. He is always such a pleasure to work with and an asset to any team. Looking forward to working with you again in the not so distant future Steve!
Lawrence Werrett
Steven worked on PPC for WoolOvers for several years as the business grew and he achieved phenomenal results. I can whole heartedly recommend him. He's talented, loyal, hard working and a decent chap who really knows his stuff.
Credentials
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Google Adwords Fundamentals
GoogleJul, 2016- Nov, 2024 -
Google Adwords Search Advertising
GoogleJul, 2016- Nov, 2024 -
Google Adwords Shopping Advertising
GoogleJul, 2016- Nov, 2024 -
Google Analytics
GoogleAug, 2015- Nov, 2024 -
Google Adwords Display Advertising
GoogleJul, 2015- Nov, 2024 -
Google Adwords Mobile Advertising
GoogleJul, 2015- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleJun, 2015- Nov, 2024
Experience
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Blacklane
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Germany
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Travel Arrangements
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200 - 300 Employee
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Senior Paid Search Marketing Manager
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Oct 2022 - Present
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RocketMill
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Media Director
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Oct 2018 - Oct 2022
- Hands-on daily performance review and management- Leading a team of 4 Media Managers and Executives across 7 client accounts- Tier 1 Client management and strategy- Leading multi-channel paid media strategies for clients- Quarterly strategy and performance reviews - Growing e-commerce and lead gen (B2B and B2C) via progressive media strategies- Leading client relationship, and communication in paid media- Upper funnel, engagement, and remarketing strategies- Personal development planning and line management across team- Experience with Google, LinkedIn, Amazon, DoubleClick, Facebook, Bing, Yahoo, Programmatic, Display, Hubspot, Show less
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Media Manager
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May 2015 - Oct 2018
- Hands-on daily account management- Leading multi-channel paid media strategies for clients- Growing e-commerce and lead gen (B2B and B2C) via progressive media strategies- Advanced Excel skills- Leading client relationship, and communication in paid media- International PPC campaign management- Upper funnel, engagement, and remarketing strategies- Advanced Google Analytics- Account auditing- Accurate forecasting- Data analysis- Audience segmentation- Line management and development of media executive- Experience with Google, LinkedIn, Amazon, DoubleClick, Facebook, Bing, Yahoo, Programmatic, Display, Hubspot, Show less
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WoolOvers Ltd
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United Kingdom
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Retail
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1 - 100 Employee
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Head Of PPC
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Sep 2014 - May 2015
Wool Overs Ltd are a multinational knitwear retailer. Started in 1989 they have grown both offline and online and now have a large expanding customer base for their 100% natural knitwear.Responsibilities:Directly managing UK/OZ/NZ PPC channels and overseeing the management of USA/CA/FR/DE/RU PPC channelsOngoing training of a multinational team of PPC ManagersMaintaining YOY growth in revenue while achieving ROI targetsResearching and implementing new external channels to increase sales/visitsSetting up tag tracking using Google Tag ManagerRegular meeting with PPC Managers for training, developing accounts, CPA and performanceUsing Google Adwords, Google Analytics, Bing PPC, Yahoo Stream Ads, Criteo and Yandex Direct to increase traffic and salesAchievements:Annual UK Non Brand PPC revenue grown from £190k to £760k per year over a 4 year periodOverall PPC revenue of £5.4million in 2014/2015 and annual spend of £440kSet up Criteo remarketing for UK/USA/OZ/DE/FR/RU websites, resulting over 2x increase in remarketing revenue versus previous Google remarketing campaigns YOY Show less
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PPC Manager
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Jun 2010 - Sep 2014
Responsibilities:Managing and training a multinational team of PPC ManagersMaintaining YOY growth in revenue while achieving ROI targetsManaging twice weekly email newsletter to 120k+ recipients with different country/currency templatesUsing Google Adwords, Analytics and Webmaster Tools to analyse website trafficManaging and testing of weekly promotional offers. Creating landing pages, PPC ads and testing email marketing to tie in with theseCreating detailed briefs and managing projects through to completionStaff training in Google Adwords, Email Marketing, CMS and internal systemsResearching and implementing new external channels to increase sales/visitsWorking on and managing a variety of SEO and website development projectsAchievements:Trained PPC Managers and set up new accounts for FR/DE/RU websitesProject managed email review system resulting in hundreds of regular offsite and onsite reviews about Wool Overs and their products Show less
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Little Empire Design
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Burgess hill
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Freelance Web Work
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Oct 2007 - Aug 2012
Brighton Holistics - Set up and maintained website, blog, email newsletter, Search Engine Optimisations (SEO) and PPC Silverado - Set up and maintained e-commerce solution (Prestahop and Shopify) social media, email newsletter, SEO Image Creative Design Agency - Set up and maintained websites for clients Star Communications - Set up and maintained website, SEO Miggle.co.uk - Content updating on client and Yahoo news website Website setup and maintenance: Playbox Playgroup, Lime Soda and Red Fox Line Ltd Show less
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Santander Bank, N.A.
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United States
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Banking
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700 & Above Employee
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Counter Cashier
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Nov 2004 - Aug 2009
Counter cashiering, customer service and promoting financial products Daily balancing of till floats and accurate cash handling Staff training on internal systems and cash handling Branch and safe keyholder Daily balancing of branch safe, money ordering and security deposits Counter cashiering, customer service and promoting financial products Daily balancing of till floats and accurate cash handling Staff training on internal systems and cash handling Branch and safe keyholder Daily balancing of branch safe, money ordering and security deposits
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Maine Golf and Tennis Academy
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United States
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Spectator Sports
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Summer Camp Counselor + Waterfront Assistant
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Jun 2004 - Oct 2004
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Education
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2022 - 2022
Radiocentre
Introduction to Radio Advertising -
2021 - 2021
Marketing Week Mini MBA with Mark Ritson
Mini MBA, Marketing, B -
2007 - 2008
Hove College
Open College Network Qualification, Web Design -
2007 - 2008
Hove College
Open College Network Qualification, Internet Marketing -
1999 - 2001
University of Wales College Newport
HND(Higher National Diploma), Computing
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