Steven K C Poh

Industry Advisory Panel Member & Adjunct Lecturer (School of Communication) at BERJAYA University College
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Contact Information
us****@****om
(386) 825-5501
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY
Languages
  • Mandarin Elementary proficiency
  • Bahasa Melayu Native or bilingual proficiency
  • English Native or bilingual proficiency
Skills

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Cheen Chong Tan

I'm amazed by Steven's passion for the art of communications & his advocacy for clarity of thought in media messaging. In my dealings with him, I continue to be impressed by his energy to keep improving and challenging himself. Steven's 25-year experience will be valuable to those to seek to communicate more strategically, beyond words & images.

Rajen Devadason

Steven Poh doesn't suffer fools gladly. He is conscientious and holds himself up to a high standard of professional behaviour. I have known Steven for 37 years. We were in school together; colleagues at 'Malaysian Business' magazine; his company at the time, i2Media, published my book 'Liberty! From Debt-Slave to Money Master'; and he has been my financial planning and investment planning client for about a dozen years. I know him very, very well. No, make that very, very, very well! If you are looking for a no-nonsense professional to work with, Steven is an ideal candidate for consideration. But if you're looking for a pliable Yes-Man, do not approach him. He is forthright, honest and frank, and has been known to rip to shreds arrogant know-it-alls who really aren't up to scratch.

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Credentials

  • Fellow
    Public Relations and Communications Association of Malaysia (PRCA Malaysia)
    Sep, 2012
    - Oct, 2024
  • Certificate of Proficiency in English (Grade A. Council of Europe Level C2)
    Cambridge Assessment English
    Feb, 2010
    - Oct, 2024
  • Negotiators Certification Course
    Malaysian Institute of Estate Agents

Experience

  • BERJAYA University College
    • Malaysia
    • Higher Education
    • 100 - 200 Employee
    • Industry Advisory Panel Member & Adjunct Lecturer (School of Communication)
      • Sep 2021 - Present

      1. Provided advice in the review of existing programme to ensure its relevance to the industry/profession. 2. Provided updates on changing trends in the industry/profession and suggested appropriate change mechanisms and directions for the Faculty’s consideration. 3. Provided input on changes to the Faculty’s curriculum and programme developments. 4. Provided feedback in terms of programme educational objectives, programme learning outcomes, programme (curriculum) structure, programme study plan, programme entry qualifications, summary of teaching and learning strategies and summary of assessment methods. 5. Provided recommendations for continual improvement. Taught News Writing, Media Economics, Brand Identity & Positioning, Strategic Brand Management, Campaign Management, Survey of Mass Communication, Fundamentals of Public Relations, Propaganda & Public Opinion and Public Relations Writing for the Bachelor of Communication (Hons) programme. Guest lectured on Investor Relations and Interviewing Techniques for the Master of Arts (Communications Management) programme for UOW-KDU University College. Show less

  • Perspective Strategies
    • Public Relations and Communications Services
    • Senior Consultant
      • Mar 2022 - Jul 2022

      Provided clients with content strategy and development as well as communication management. Client Portfolio: Tenaga Nasional Bhd Reckitt Benckiser (Durex) Provided clients with content strategy and development as well as communication management. Client Portfolio: Tenaga Nasional Bhd Reckitt Benckiser (Durex)

  • Securities Industry Dispute Resolution Center (SIDREC)
    • Malaysia
    • Alternative Dispute Resolution
    • 1 - 100 Employee
    • Head of Strategy and Communication (Public Relations, Media Liaison and Stakeholders Engagement)
      • Sep 2018 - Aug 2021

      Single-handedly spearheaded SIDREC's advocacy foray into Sabah and Sarawak through on-the-ground collaborations with the Rotary Clubs and Chinese Chambers of Commerce and Industry of the two states in May 2019 in addition to achieving a company all-time record of 15 non-paid media exposures for SIDREC in the same year. I was responsible for strategic communication, media relations, event planning and management as well as stakeholder engagement at SIDREC: 1. Developed and executed strategic communication plans (which include print, broadcast and social media platforms as well as business and marketing analytics) to promote public awareness and understanding on SIDREC's role in the industry 2. Worked independently as well as in a team, where appropriate, on stakeholder engagement with regulators, capital market intermediaries (specifically SIDREC's members), industry associations and other capital market stakeholders 3. Strategically managed the implementation of SIDREC's advertising, public relations, print and multimedia publications as well as issues/crisis management and other communication initiatives Show less

    • Senior Lecturer
      • Sep 2016 - Aug 2018

      A critical member of the team who was responsible for the development of the Bachelor of Communication (Hons) programme for the School of Communication and a member of the curriculum development committee of the Foundation of Arts & Social Sciences (FASS) programme for the School of Humanities & Social Sciences. Currently affiliated with the Diploma in Public Relations programme. Subjects taught: Organisational Communication, News Writing for the Media, Crisis Communication, Principles of Public Relations, Public Relations Writing, Public Relations Strategies & Planning, Principles of Persuasion, Introduction to Mass Communication, Social Responsibility and Personal Development Skills. Faculty Member of the University Teaching & Learning Committee. Faculty Internship Coordinator Outcome-Based Education (OBE) trained. Single-handedly assembled the School of Communication's Industry Advisory Panel. Examiner/Interviewer for the Certificate for Teachers of Chinese to Speakers of Other Languages (CTCSOL) certification exam administered by the Confucius Institute which is affiliated to the Ministry of Education of the People's Republic of China. Show less

  • Financial Planning Association of Malaysia / The 4E Journal
    • Founding & Managing Editor
      • Jan 2000 - Dec 2016

      Anchored the 4E Journal as an external editorial consultant for 17 years. Was responsible for the editorial content and process of this trade magazine as well as related public and strategic communications. Anchored the 4E Journal as an external editorial consultant for 17 years. Was responsible for the editorial content and process of this trade magazine as well as related public and strategic communications.

  • Sunway University
    • Malaysia
    • Higher Education
    • 700 & Above Employee
    • Adjunct Lecturer
      • Aug 2015 - Aug 2016

      Affiliated to the Bachelor of Arts (Hons) Communication programme, validated by Lancaster University, UK. Subjects taught: Journalism, News Writing, PR Writing, Print Media & News Interpretation. Affiliated to the Bachelor of Arts (Hons) Communication programme, validated by Lancaster University, UK. Subjects taught: Journalism, News Writing, PR Writing, Print Media & News Interpretation.

  • Leverage Media / i2Media
    • CEO & Principal Consultant / Content, PR & Communication Specialist
      • Nov 1999 - Aug 2016

      Note: Inactive whenever I am in full-time employment. Client Portfolio: Public Mutual Bhd RHB Asset Management Sdn Bhd Performance Management and Delivery Unit (PEMANDU) of the Government of Malaysia Financial Planning Association of Malaysia REDMoney Group Sdn Bhd Halal Industry Development Corporation REAL Education Group Sdn Bhd ParkAide Mobile (M) Sdn Bhd Secure Parking (Malaysia) Sdn Bhd Real Estate and Housing Developers' Association Malaysia (REHDA) Direct Selling Association of Malaysia RD WealthCreation Sdn Bhd Asphalt Technology Sdn Bhd CNS Corporation Sdn Bhd Show less

  • ParkAide Mobile (M) Sdn Bhd
    • Malaysia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Advisor / Strategic Communication Consultant
      • Jan 2014 - Jun 2015

      Developing long-term strategic communication initiatives involving new and social media. Developing long-term strategic communication initiatives involving new and social media.

  • HELP University
    • Malaysia
    • Higher Education
    • 300 - 400 Employee
    • Adjunct Lecturer
      • Jan 2011 - Jun 2014

      Subjects taught: Media Relations & Management, Public Opinion & Propaganda and Persuasion. Subjects taught: Media Relations & Management, Public Opinion & Propaganda and Persuasion.

  • UCSI Education Group / UCSI University
    • Adjunct Assistant Professor, Faculty of Business and Information Science
      • Mar 2013 - Feb 2014
  • R.E.A.L Education Group
    • Malaysia
    • Education Management
    • 1 - 100 Employee
    • Branding / Marketing Communications Consultant
      • 2002 - 2005

      Directly responsible for the successful rebranding of Education Ventures Sdn Bhd to REAL Education Group and its line of pre-schools and private schools. The REAL Education Group is an end-to-end education service provider (from pre-school to tertiary education). The REAL brand won the 2017 Brand Laureate Brand Leadership award. Directly responsible for the successful rebranding of Education Ventures Sdn Bhd to REAL Education Group and its line of pre-schools and private schools. The REAL Education Group is an end-to-end education service provider (from pre-school to tertiary education). The REAL brand won the 2017 Brand Laureate Brand Leadership award.

  • Patimas Computers Bhd (/ Brave & Bold Sdn Bhd)
    • General Manager / Senior Consultant
      • Aug 1997 - Oct 1999
  • Asiaweek Ltd (a Time-Warner Company)
    • Business Correspondent (Asia Pacific)
      • Aug 1995 - Jul 1997
  • theSundaily (Sun Media Corporation Sdn Bhd)
    • Assistant Business Editor
      • Jun 1994 - May 1995

      Managed the Business Editorial Team in the absence of a Business Editor. Managed the Business Editorial Team in the absence of a Business Editor.

  • KLCC Holdings Sdn Bhd
    • Assistant Manager (Corporate Communication)
      • Mar 1994 - May 1994

      Created the company's in-house newsletter -- The KLCC Link. Created the company's in-house newsletter -- The KLCC Link.

  • Berita Publishing Sdn Bhd (formerly a subsidiary of the New Straits Times Press (M) Bhd)
    • Journalist / Sub-Editor / Assistant Editor
      • Feb 1990 - Feb 1994

Education

  • Universiti Sains Malaysia
    PhD Candidate, (Persuasion & Strategic Communication)
  • University of Cambridge
    Wolfson Press Fellowship, Michaelmas Term Cohort
  • Southern Illinois University, Carbondale
    Master of Science (Speech Communication) in Organizational Communication
  • Southeast Missouri State University
    Bachelor of Science (Journalism)

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