Experience

Superpedestrian

• United States
• Consumer Services
• 100 - 200 Employee

• Senior Marketing Manager & CRM Lead

  • Mar 2022 - Present

  ● Define and execute yearly strategy to support new user acquisition/retention, business growth and brand positioning in 70+ cities globally byeffectively distributing the department’s $500K budget on high ROI generating activities to meet/exceed aggressive financial objectives.● Lead rider-facing CRM strategy to over 3.2 Million users, including email marketing, app messaging, social media and physical promotional materialto increase engagement, facilitate ridership (2nd ride), loyalty (3+ rides), decrease churn (0 sessions in 14 days, 0 rides in 30 days, uninstall) andgrow revenue both ad hoc and automatically via CRM customer journeys (Braze).● Offline and digital paid strategy; including in-person events, out of home, App Store Connect, Google Suite (Play Store, display, ad words),Facebook/Instagram ads, third-party apps and influencer partnerships to drive top of funnel awareness, install and 1st paid transaction.● Lead the team handling local marketing, social media and design to ensure a holistic 360-degree brand experience for all stakeholders. Show less

• Marketing Manager EMEA

  • May 2021 - Feb 2022

  ● Go-to-market strategy (digital and offline) for all new and existing markets in EMEA. Working cross-functionally with comms, policy and operations.● Grew the department from 1 to a team of 7; supporting them as they take global approaches and make them fit for the local context.



Saffron Brand Consultants

• Spain
• Business Consulting and Services
• 100 - 200 Employee

• Marketing Coordinator

  • Aug 2020 - May 2021

  ● Drove and supported the management and execution of the Marketing Plan with a strong focus on digital and demand generation. ● Ideate, create, produce and write copy for new marketing materials - case studies, insight pieces, research studies and misc marketing materials. ● Created and managed the corporate content calendar for social media, wrote all copy for digital channels, created social/campaign assets with Adobe Suite and liaise with design for more elaborate campaigns. ● Analyzed data: Google Analytics for .com, social media insights and newsletter rates (engagement, CTR, OR) to ultimately adjust marketing content to improve engagement and social growth. Researched for key business development and marketing activities; prospect lists, events, webinars. Show less



Muroexe

• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Specialist

  • May 2019 - Jul 2020

  ● Developed and executed strategies for product launches in EMEA/NA, including communications, marketing, media and influencer relations plans. ● Managed marketing budget to generate exposure, brand awareness, garner reputation with KOLs, drive website traffic and increase sales. ● Developed social media content campaigns following an in-depth editorial calendar, negotiated 3rd party contracts to meet production deadlines and analyzed results/KPIs of the Muroexe community weather through social media metrics or ad-hoc survey creation. ● Led the largest digital sales project in Muroexe history (+ €180,000) by generating an energized online community of sustainable sneaker lovers. Show less



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Marketing Communications Specialist

  • Sep 2018 - Apr 2019

  ● Planned, led and executed cross-industry innovation client workshops, visits and events for numerous high-level clients including c-suite of fortune 500 companies and promoted Accenture as a brand ambassador at Iberia and EMEA events. ● Grew the Digital Hub’s relationships with external parties (clients, universities, research centers, accelerators & startups) by actively engaging in communications, developed all branded content and built monthly editorial calendars for social media. ● Administered internal and external marketing channels including email, social media, website, company portal and events for the Digital Hub in the Spanish market as well as for some global initiatives (Global Awards Programs). Show less



Four Seasons Hotels and Resorts

• Canada
• Hospitality
• 700 & Above Employee

• Social Media Assistant

  • Oct 2016 - Sep 2017

  ● Elaborated the hotel’s social media calendar, managed campaign content production in-house or through paid/unpaid influencer activations. ● Developed all marketing copy for @FSToronto and contributed to the growth of it’s social media following by 25%, reach and impressions by 50%. ● Elaborated the hotel’s social media calendar, managed campaign content production in-house or through paid/unpaid influencer activations. ● Developed all marketing copy for @FSToronto and contributed to the growth of it’s social media following by 25%, reach and impressions by 50%.