Experience

Meadows Farms Nurseries & Landscaping

• United States
• Retail
• 1 - 100 Employee

• Manager Trainee for Great Big Greenhouse

  • Apr 2023 - Present

  Recently joined the management training program. Recently joined the management training program.



Great Big Greenhouse & Nursery

• United States
• Consumer Services
• 1 - 100 Employee

• Horticulture Specialist

  • Feb 2023 - Apr 2023

  Moving into the world of Horticulture creates a new future. Currently I am enrolled in the Virginia Master Gardener Program to learn the science of horticulture and to then take the learning out to the local community in a structured volunteer capacity. The training will allow me to further develop the Wrens Nest Community Garden while pursuing a new career in this exciting and interesting field. Working at the Great Big Greenhouse is an exciting challenge with a god deal of opportunity to earn advancement. This career move is part of my personal mission and calling to serve. Both the job and the training will allow me to advance my existing efforts to educate people on growing their own food, learn and demonstrate sustainable organic gardening practices, while fighting hunger and helping to overcome local food insecurity. Show less



BREAKTHROUGH MARKETING & MEDIA STRATEGIES, INC.

• United States
• Advertising Services

• Principal Owner

  • Jul 2014 - Apr 2023

  Still taking the odd freelance job and am open to flexible contract roles. This was never a BIG company, it started out and remained a micro business that was involved with all aspects of digital media. Websites, graphic design, app design, email marketing, digital ads, SEO, traditional media, online production of content, research and copy writing. Over the years I worked with a diverse list of clients to provide social media account set up, website management, social media content, brand management, email marketing and digital media services. The biggest value in my services offered was in providing high quality content on a consistent, sustained basis. The concept of this business was to provide affordably priced, professional media content and services to small businesses typically ignored by bigger media companies. I love graphic design and producing content. It's been a full time role and as evolved to a part time, occasional freelance type of work. The Philosophy of Educate, Entertain and Inform may not be embraced by corporate broadcast media, but it remains an intimate part of my individual beliefs. My personal service projects like the Wrens Nest Community Garden & Free Little Pantry continue to benefit from the professional skills and my understanding of audience development. Reaching, educating and serving people through social media. Show less



Turning Point Boatworks

• Virginia, United States

• Boat Builder

  • Apr 2022 - Feb 2023

  Composite construction of modern, hi-tech kayaks. I turned a long time passion for boats, boat building and creating something that lasts into a final career. My greatest strength has always been a curiosity to learn new things and applying that knowledge to the most beneficial outcome. This depth of varied experience has given me a better understanding of managing processes and successfully creating value for the companies who have recognized those traits. Joining a small company to become an integral part of their growth plans fit right in with my personal interests and professional values in ways that those closest to me will understand. Unfortunately the serious home accident in August of 2022 created a situation where I could no longer perform boat building work. Initial and follow up surgeries and the long term healing outlook brought me to a point of needing to abandon this dream. and allow the company to hire someone else who could do the work in my place. This was a hard choice to make and I've been grateful for the understanding of the owner in supporting my decision to leave. Happily, I'm heading in a new direction that includes new ways to be of service to my community, further education in the world of horticulture and a deeper development of existing life long skills. Show less



United States Postal Service

• United States
• Government Administration
• 700 & Above Employee

• Postal Worker

  • Jan 2022 - Apr 2022

  Assistant Rural Carrier. This was a dip into the world of logistics and government work that didn't work out. The benefits and retirement were the main attraction behind taking on this supplemental position. Assistant Rural Carrier. This was a dip into the world of logistics and government work that didn't work out. The benefits and retirement were the main attraction behind taking on this supplemental position.



The N2 Company

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Ad Design

  • Oct 2019 - Apr 2022

  Connecting local businesses with the neighborhoods of Hallsley, Tarrington on the James and The Highlands. Connecting local businesses with the neighborhoods of Hallsley, Tarrington on the James and The Highlands.



Generator Supercenter

• Retail
• 1 - 100 Employee

• Sales Specialist

  • Jan 2021 - Oct 2021

  Have left the position and am no longer with the Generator Supercenter of Virginia. Generator Supercenter is the Largest Distributor of Generac Home Standby Energy Solutions in North America. The Glen Allen location is the second in Virginia. Generator Supercenter provides complete turnkey installation of residential gas and propane generators using their own dedicated team of installers. Have left the position and am no longer with the Generator Supercenter of Virginia. Generator Supercenter is the Largest Distributor of Generac Home Standby Energy Solutions in North America. The Glen Allen location is the second in Virginia. Generator Supercenter provides complete turnkey installation of residential gas and propane generators using their own dedicated team of installers.



A Pirate's Book of Days

• App Available World Wide

• App Content Designer

  • Nov 2017 - Nov 2020

  The app is out of production and no longer active. The research developed over 20+ years is being put into book form and a 400 page history book is forthcoming. The anticipated publishing date is July 2023. History based app content, social media content. The app served to keep me immersed day-to-day in app functionality, user content preferences and content creation. This was used as a tool to continue expanding my understanding of social media and online marketing through apps. with hands on experience. A Pirate's Book of Days provided me with a fun outlet for creativity and research and a limited opportunity for monetization of that content. When the world wide pandemic occurred, the global museum feature, the pirate sailing experiences, the pirate themed festivals and related re-enactor information was not relevant. The monetization of the app came from the development of those features. The profit & loss structure could not be supported after COVID hit the world wide marketplace this app served, and I shut the app down. It was a valuable experience and that developed an intensely focused research driven mentality that has paid off in so many other ways since then. Show less



yp.com

• Richmond, Virginia Area

• Sales Associate

  • Feb 2016 - Jul 2016

  Based in Richmond the role was strictly new direct sales of online media to small and medium sized service companies. Successfully completed YP Media Digital Sales Training; SEO, Display Ads, Pay Per Click, Websites, Google Ads, Digital Media, yp.com ads and directories. Sales Force, Spy Fu, Google Ad Words, internal proprietary software. Based in Richmond the role was strictly new direct sales of online media to small and medium sized service companies. Successfully completed YP Media Digital Sales Training; SEO, Display Ads, Pay Per Click, Websites, Google Ads, Digital Media, yp.com ads and directories. Sales Force, Spy Fu, Google Ad Words, internal proprietary software.



WRLH TV - ERLH 35.2

• Richmond, Virginia Area

• General Manager / General Sales Manager / National Sales Manager

  • Jun 2006 - Jul 2014

  (National Sales Manager, General Sales Manager, General Manager) Duties included direct and agency sales, inventory management, programming, operations, negotiating multi-media schedule ad placements, market share growth, customer service, administrative, financial and HR functions leading a staff of 36. Managed the P&L. Outperformed the Market, grew local and national Market share to record high levels. Launched numerous digital Initiatives, worked with internal processes in IBM Cognos for financial and inventory management, political sales, Programming revenue modeling, contracts, budgeting and forecasting, Harris Traffic Systems (OSI), Nielsen, Scarborough, Kantar Media, Sales Force Manager, Excel, Word, PowerPoint, internal proprietary systems including recruitment and online HR systems. Show less



WFXV/WUTR/WPNY

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• General Manager / General Sales Manager / National Sales Manager

  • Sep 2003 - May 2006

  (General Manager WFXV-WPNY, General and National Sales Manager WFXV-WPNY-WUTR) Operated three TV stations in a highly complex regulatory environment. Duties included direct and agency sales, managed all department heads and operations, negotiating multi-media schedule ad placements, market share growth, customer service, administrative, financial and HR functions leading a staff of 34. Managed the P&L. Revenue and operations budgeting, sales forecasting, Political sales, launched new digital Initiatives, financial and inventory management, JDS Traffic System, Wide Orbit, Nielsen, Excel, Word, PowerPoint. Show less



WYOU TV

• Scranton, Pennsylvania Area

• National Sales Manager / General Sales Manager

  • Jan 2002 - Sep 2003

  (National Sales Manager, General Sales Manager) Sales, negotiations with direct and agency accounts, inventory management and customer service. Promoted to General Sales Manager at WYOU owned by Mission Broadcasting, then promoted to General Manager at two Nexstar stations in Utica, NY. Revenue forecasting and budgeting for sales, created new NTR revenue streams, grew national market share, political sales, Marshal Marketing, Nielsen, JDS Traffic Systems, Excel, Word, PowerPoint. (National Sales Manager, General Sales Manager) Sales, negotiations with direct and agency accounts, inventory management and customer service. Promoted to General Sales Manager at WYOU owned by Mission Broadcasting, then promoted to General Manager at two Nexstar stations in Utica, NY. Revenue forecasting and budgeting for sales, created new NTR revenue streams, grew national market share, political sales, Marshal Marketing, Nielsen, JDS Traffic Systems, Excel, Word, PowerPoint.



WPXT-TV & WPME-TV

• United States
• Advertising Services

• National Sales Manager / Local Sales Manager / Director of Sales

  • Mar 1998 - Jul 2001

  (National Sales Manager, promoted to Local-National Manager, then Director of Sales) Launched new digital products including live streaming of full length programming, a 24 hour news source, live event streaming years before other larger markets. Increased revenue by developing and maximizing new media and traditional media content. Duties included direct and agency sales, negotiations, inventory management and customer service. Nielsen, Matrix CRM, JDS Traffic System, Excel, Word, PowerPoint. (National Sales Manager, promoted to Local-National Manager, then Director of Sales) Launched new digital products including live streaming of full length programming, a 24 hour news source, live event streaming years before other larger markets. Increased revenue by developing and maximizing new media and traditional media content. Duties included direct and agency sales, negotiations, inventory management and customer service. Nielsen, Matrix CRM, JDS Traffic System, Excel, Word, PowerPoint.



WOLF TV

• Scranton, Pennsylvania Area

• Account Executive

  • Jun 1996 - Mar 1998

  This first Account Executive position used my small business insights, local client and ad agency experience allowing me provide unmatched customer service to both local and national media buyers. Creating station promotions, taking market share and bringing in new direct business lead to being promoted to NSM at WPXT in Portland, ME. Nielsen, Star Data, Jefferson Pilot Co-Op, JDS Traffic System, Excel, Word, PowerPoint. This first Account Executive position used my small business insights, local client and ad agency experience allowing me provide unmatched customer service to both local and national media buyers. Creating station promotions, taking market share and bringing in new direct business lead to being promoted to NSM at WPXT in Portland, ME. Nielsen, Star Data, Jefferson Pilot Co-Op, JDS Traffic System, Excel, Word, PowerPoint.



Digital Merchant Systems

• Pennsylvania and New York State

• Systems Analyst

  • Jun 1995 - May 1996

  Serviced and sold credit card processing directly B2B when ATM and check card use was an emerging trend in point of sale. Duties included B2B direct sales, contracts, set up and installation of equipment and customer service. Serviced and sold credit card processing directly B2B when ATM and check card use was an emerging trend in point of sale. Duties included B2B direct sales, contracts, set up and installation of equipment and customer service.



Outdoor Journal Television Productions

• Northeast Pennsylvania

• Executive Producer

  • Jan 1995 - Jun 1995

  Created, produced and developed a modular outdoor TV program with a DIY format. During its brief run, this show achieved #1 time period status in WB-Scr. Market which was #50 at the time. Video Toaster affects, S-VHS video shooting and A-B deck editing, sound engineering, copy writing, episodic story planning, sales. Created, produced and developed a modular outdoor TV program with a DIY format. During its brief run, this show achieved #1 time period status in WB-Scr. Market which was #50 at the time. Video Toaster affects, S-VHS video shooting and A-B deck editing, sound engineering, copy writing, episodic story planning, sales.



Sugerman's Department Stores

• Pennsylvania & New York

• Director of Advertising

  • Nov 1993 - Jan 1995

  Managed the marketing, media, direct mail, merge mail and pre-printed insert programs for 5 stores located in PA and NY State. Pre-press design for multi-page newspaper inserts, daily retail print ads, outdoor design, script writing, Nielsen, Arbitron research, radio, television and outdoor media buying, direction of all creative aspects, spots and media. DOS based internal proprietary systems. Managed the marketing, media, direct mail, merge mail and pre-printed insert programs for 5 stores located in PA and NY State. Pre-press design for multi-page newspaper inserts, daily retail print ads, outdoor design, script writing, Nielsen, Arbitron research, radio, television and outdoor media buying, direction of all creative aspects, spots and media. DOS based internal proprietary systems.



Steven A. Genett Advertising & Design

• Scranton, Pennsylvania Area

• Company Owner

  • Jan 1989 - Nov 1993

  (Creative Director and Owner). The company represented retail accounts delivering catalog design pre-press services for direct mail and newsprint publication, radio and TV media placement. This company utilized my experience with direct mail and media production to clients in PA, NY, NJ and MD. Nielsen, Arbitron, Radio, television, cable and outdoor media buying, Corel Draw for Mac, Desktop publishing, Illustration, logo design offset printing pre-press work, Repro-Graphics half tone production, licensed and trained in florograhic reproduction, color negative stripping, photography, darkroom management, payroll, taxes, HR, contracts, Managed a staff of 3 FT employees, 3 PT employees, and 1-2 paid college interns each semester. Show less



THE GLOBE STORE

• Belgium
• Retail

• Vice President of Sales Promotion / Director of Advertising

  • Jun 1984 - Jan 1989

  The company was the largest retailer in the Northeast, PA. In this role I developed new media and new marketing plans built upon their 80,000 customer base. We developed merge mailed products with the local newspapers and timed those campaigns to include radio, TV and cable ads to run with the delivery cycles of important marketing materials. Supervising Visual Merchandising and Store Display personnel were included under my responsibilities. The marketing strategy increased sales from $17m to $32M under my leadership. Nielsen and Arbitron Research, SRDS reports, Daily print ad design, layout, illustration, sales planning revenue forecasting, media buying for radio, television, outdoor and cable, direct mailing programs, full color catalog production, pre-press management of newspaper and sales flyers, inserts. Show less



Conscience VC

• United States
• Venture Capital and Private Equity Principals
• 700 & Above Employee

• Freelance Graphic Designer

  • Mar 1979 - Jun 1984

  Even while holding down full time jobs, I freelanced and did design work for phone book publishers, distance learning programs, arts-news publications and event companies, using my graphic arts and design training while learning about a large number of businesses, technologies and marketing. Even while holding down full time jobs, I freelanced and did design work for phone book publishers, distance learning programs, arts-news publications and event companies, using my graphic arts and design training while learning about a large number of businesses, technologies and marketing.