Steven Firth
Eyewear agent at KALEOS- Claim this Profile
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Bio
Aaron Reading (FLPI)
Steven is extremely personable which makes him a real pleasure to work with. A very experienced and knowledgeable retail professional, he is enthusiastic in growing his business through encouraging others to develop. I had the pleasure of training a number of junior managers nominated by Steven and all (as was initially claimed!) had excellent potential, achieving very positive results in their management programmes and progressing well in their careers. I would be pleased to work with him again in the future.
Aaron Reading (FLPI)
Steven is extremely personable which makes him a real pleasure to work with. A very experienced and knowledgeable retail professional, he is enthusiastic in growing his business through encouraging others to develop. I had the pleasure of training a number of junior managers nominated by Steven and all (as was initially claimed!) had excellent potential, achieving very positive results in their management programmes and progressing well in their careers. I would be pleased to work with him again in the future.
Aaron Reading (FLPI)
Steven is extremely personable which makes him a real pleasure to work with. A very experienced and knowledgeable retail professional, he is enthusiastic in growing his business through encouraging others to develop. I had the pleasure of training a number of junior managers nominated by Steven and all (as was initially claimed!) had excellent potential, achieving very positive results in their management programmes and progressing well in their careers. I would be pleased to work with him again in the future.
Aaron Reading (FLPI)
Steven is extremely personable which makes him a real pleasure to work with. A very experienced and knowledgeable retail professional, he is enthusiastic in growing his business through encouraging others to develop. I had the pleasure of training a number of junior managers nominated by Steven and all (as was initially claimed!) had excellent potential, achieving very positive results in their management programmes and progressing well in their careers. I would be pleased to work with him again in the future.
Experience
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KALEOS
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Spain
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Retail Apparel and Fashion
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1 - 100 Employee
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Eyewear agent
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Feb 2023 - Present
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MOREL
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France
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Design Services
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1 - 100 Employee
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Self Employed Eyewear agent for Scotland, North East of England, , Northern Ireland and Ireland
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Jun 2022 - Present
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De Rigo
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Italy
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Luxury Goods & Jewelry
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300 - 400 Employee
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Self Employed Eyewear agent
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Aug 2018 - Jun 2022
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Carl Zeiss Vision
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Scotland
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Account Manager
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Mar 2015 - Aug 2018
Develop key accounts in the area to increase internal and external sales and profit. Coach and develop accounts to increase sales and gain an understanding of our products and services. Train customers teams to develop an understanding of our products and how to link with sales. Improve company profitability on sales growth to achieve targets through working closely with new and existing accounts on the benefits of our products and services. B2B sales Strategic planning of area to deliver growth each month. Set up face to face appointments with customers to gain an understanding of there business needs and how we can align our products to gain retention from consumers. Already achieved 30% growth on sales from previous year. Sell premium optical equipment to customers to benefit there business and gain incremental growth. Show less
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CECOP España
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Spain
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Strategic Management Services
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1 - 100 Employee
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Area Sales Manager
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Sep 2014 - Mar 2015
* Supporting Independent Optical practices with an exclusive membership to help increase sales and improve profit margins. * Be an ambassador for the brand to help support and improve performance for each account in my area. * Identify and develop new business opportunities in my Area to grow accounts portfolio. * Support key accounts to ensure employer service level agreements and targets are achieved. * Establish, implement and maintain a robust and timely management information system that reports on actual sales activities and opportunities to enable performance to be continually assessed against key performance indicators. * Implement direct sales and marketing campaigns with key account across the area to help grow there business. * B2B and B2C sales with account holders. * Train new account holders on selling features and benefits of our products to increase profitability of their practices. Show less
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Axcess Financial
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United States
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Financial Services
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200 - 300 Employee
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Area Manager
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Jan 2013 - Sep 2014
• Accountable for Edinburgh and Lothians Area of 14 Branches with a turnover of over £5 million. • Delivering exceptional results through development and performance management of 14 Branch Managers and up to 80 Customer Service Representatives. • Achieved +25%growth for main KPI in 2013 and over £900k profit. • Assisted in the implementation of key FCA procedure changes and TCF culture change within the company and area. • Worked within highly regulated OFT and FCA environment achieving above company average for audit scores in all 14 branches. • Responsible for development and training of 14 Branch Managers and up to 80 Customer Service Representatives. Show less
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Black & Lizars Ltd
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United Kingdom
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Health, Wellness & Fitness
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1 - 100 Employee
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Senior Manager
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May 2012 - Dec 2012
*Employed as a Senior Manager with a view to Area Management of 12 stores. *Increased performance by 10% on 2011. *Implemented a company marketing strategy to increase footfall and eye exams of 24 stores. *Acquired new contacts of care homes in surrounding area to improve and increase portfolio of home eye care visits. *Increased number of corporate clients by 10%. *Employed as a Senior Manager with a view to Area Management of 12 stores. *Increased performance by 10% on 2011. *Implemented a company marketing strategy to increase footfall and eye exams of 24 stores. *Acquired new contacts of care homes in surrounding area to improve and increase portfolio of home eye care visits. *Increased number of corporate clients by 10%.
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Vision Express
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United Kingdom
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Retail
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700 & Above Employee
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Multi-Site Manager
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Sep 2010 - May 2012
*Responsible for sales and profit performance of 5 stores in Edinburgh, Glasgow, East Kilbride and Dundee.*Managing and implementing a monthly business plan of all 5 stores. *Improved overall Sales performance by 20% on 2010.*Improved overall profit margins by 10% on 2010.*Increased Mystery shopper results of four stores by 15-20% by implementing a new weekly training plan on area’s of opportunity.*Achieved 5 record months from 2 of my stores.
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Senior Store Manager
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Dec 2009 - Sep 2010
*Managing a store with an excess of 2.5 Million annual turnover and weekly footfall of 4000.*Achieved record Sales of £223000 in July, against £198000 in 2009 *Achieved a record week of £58000 in July (10% increase on previous record)*Successful management of 3 departments and 30 staff to achieve their required targets/Kpi,s in line with budgets.*Implemented a weekly development strategy and as a result my Assistant Managers were promoted to Store Managers at the end of the year.*Increased profit of Croydon store by an extra 4% to become one of the most profitable in the company.*Set up a weekly traffic stopping report to increase footfall and eye exams.*Planning weekly business meetings with management team to implement business report for store and company. Show less
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Regional Manager(Secondment)
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Jan 2009 - Dec 2009
*Managing sales turnover in excess of 20 Million.*Responsible for 11 company owned stores and 9 joint venture owned stores.*Formulating monthly business plans and communicating to company directors.*Planning and chairing monthly management meetings with 11 store managers and 9 store directors to discuss performance, people,training and company compliances.*Planning own diary so able to visit all stores on a monthly basis to review store business plans and compliances.*Forecasting sales and profit of region and 11 company owned stores for 2010.*Implemented a labour forecasting plan and achieved an underspend of £16500 YTD.*Communicating daily with stores and support staff on company initiatives and sales targets.*Achieved 102% growth on sales Ytd.*Achieved profit in excess of 1.5 million.*Won company award for region and regional manager of the year Scotland. Show less
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Store Manager
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Jan 2004 - Jan 2009
*Managing sales and profit targets of a £1.5 Million store.*Responsible for 20 members of staff.*Achieved 116% growth on 2005 and subsequently 110% growth on 2006.*Improved profit levels by £15000 on 2005 and by £25000 on 2006.*Being part of Regional team that won Region of the year Vision Express *Responsible for the coordination and rota's of all optometrist in Scotland.*Broke previous long standing store sales record of £11800 for day takings by achieving sales of £13500.*Winning the Company Customer service award for Vision Express in 2006. Show less
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Assistant Store Manager
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Jan 2000 - Dec 2003
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Optical Express
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United Kingdom
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Medical Practices
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500 - 600 Employee
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Lab Technician/Retail Assistant/Lab Manager
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Oct 1994 - Dec 1999
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Lab Manager
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1995 - 1999
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Education
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Stevenson college
Business Administration and Management, General, HNC -
Craigmount High School