Experience

KVAL-TV

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Account Executive

  • Feb 2012 - Present

  -As an Account Executive my primary responsibility is centered around advertising concepts and the acquisition of new advertisers for the station. This includes extensive cold calling, client correspondence and familiarization with the concepts and practices of the upgrade selling system. Once I find a potential advertiser it is my responsibility to do a needs analysis then determine the best course of action. This includes building custom air time schedules and finding a productive mix of online elements and airtime elements. Once the course is decided I then oversee the process of production and am responsible for final product approval. Once the final product is approved, it’s my job to oversee it when it runs to ensure and it does they it was intended and to react should circumstances impede it. Once the flight has concluded I’m then responsible for ensuring continued business.