Steve Roberts
co-CEO at Apogee Results- Claim this Profile
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Bio
Credentials
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BPI Executive Belt
Dell
Experience
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Apogee Results
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United States
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Advertising Services
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1 - 100 Employee
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co-CEO
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Jun 2020 - Present
Play a vital role in building and managing successful relationships with large clients and their organizations. Assist in client onboarding and development of strategy as well as in the ongoing management and coordination of agency resources to deliver exceptional service on time and on budget. Help manage and scale our organization. • Cultivate strategic client and partner relationships • Ensure client success • Maintain effective communication • Contribute to strategic thinking within client organization Assist in agency management, development of new services, and growth planning. Show less
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Owner, Principal
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May 2008 - Jun 2020
Contributed capital, business planning, P/L management, and operational support to develop and grow businesses with emphasis on revenue, profitability, and customer satisfaction. Launched an Alphagraphics franchise location which was sold after successive years of double-digit growth. Contributed capital, business planning, P/L management, and operational support to develop and grow businesses with emphasis on revenue, profitability, and customer satisfaction. Launched an Alphagraphics franchise location which was sold after successive years of double-digit growth.
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Dell Technologies
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Director/Sr. Manager, Global Brand & Marketing; Worldwide Procurement
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2005 - 2007
Assembled an internal and agency team to improve the cost, speed, and efficiency of global marketing. “Project Scale” used BPI processes and technology to streamline, automate and share marketing planning and production. Dell gained time to market advantages and strategic control over its brand.Implemented strategies resulting in cost and operational improvements in the marketing communications commodity. Managed sourcing of significant category spending, delivering YOY savings and consolidation. Show less
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Director, US Consumer
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2001 - 2005
Led various teams within the consumer organization including Software & Peripherals Marketing, CRM & Strategic Planning, and Call Center Operations.• Rebuilt $1.35B software & peripherals business. Cut 45% of SKUs, improved merchandising, promotions, and product content, revised and retrained call center support, increased sales, and reduced costs.• Led CRM group including market research, customer analytics, customer experience, and IT roadmap management. Drove customer segmentation into the business with segment-level marketing and call center tactics to customize segment interaction. Achieved $81M in BPI savings as consumer exec sponsor.• Authored 1 & 3-year consumer business plans, implementing new programs including gift cards and a high value customer phone queue which delivered $75M per year in incremental revenue.• Created and implemented a 3-year, $140M business case and strategy to improve global call center operations. Developed new customer handling processes, team roles, and technology innovations to optimize the organization, enhance sales and service, and deploy customer segmentation & treatments. Show less
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Senior Manager, US Consumer
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1997 - 2001
Managed the Online Business and Networking Brand teams, strengthening each with new hires. Created a Partner Marketing Team to launch new channels including The Dell Direct Store (Dell's first ever retail chain).• Created a new brand team to market and sell ISP, networking products, entertainment technologies and portal services. Developed product roadmaps, sales and financial targets, pricing, and merchandising.• Garnered Dell’s General Manager’s Award twice. First for developing and launching the DellNet ISP & Portal, and second, for negotiating the Microsoft Consumer Marketing Strategic Partnership. This partnership generated over $180M in incremental operating income in its first year.• Successfully tested Dell’s first-ever retail model, The Dell Direct Store, leading to rollout of 70 mall kiosks in 15 states with annual sales of $150M+. Set a QVC sales record with 30K PC units sold in a single day.• Created a new consumer online team and business plan. The plan included a measurable, bottoms-up executional strategy with detailed sales forecasts and tactics including virtual product tours and a $1M CNET advertising partnership. These activities increased online sales to $612M. Show less
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L.L.Bean
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United States
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Retail
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700 & Above Employee
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Marketing, Advertising & e-Commerce Manager
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1989 - 1997
One of original team of 3 who launched llbean.com. Negotiated IBM e-commerce technology partnership and managed website sales, marketing, operations, IT, and customer service. Created a 5-year sales outlook and staffed up to grow llbean.com to $50M. • Received Bean’s Best Award for launching e-commerce with IBM. Wrote the online customer service strategy and trained agents. llbean.com was recognized by The Wall Street Journal as #1 in online customer service. • Investigated sales efficacy of cd-rom catalogs, TV shopping, online services, and the Internet, drafting portions of the new media business plan and submitting to leadership for approval. • Oversaw sporting goods national advertising and retail chain marketing delivering buyers to meet revenue forecasts. Assisted in use of customer segmentation tactics to improve results in key media placements. Show less
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Education
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University of Southern Maine
History & Business Administration, 1986 - 1990
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