Experience

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  Apogee Results

  • Austin, Texas, United States

  • co-CEO

    • Jun 2020 - Present
    • Austin, Texas, United States

    Play a vital role in building and managing successful relationships with large clients and their organizations. Assist in client onboarding and development of strategy as well as in the ongoing management and coordination of agency resources to deliver exceptional service on time and on budget. H...

• 

  TSJB Enterprises, Inc

  • Owner, Principal

    • May 2008 - Jun 2020

    Contributed capital, business planning, P/L management, and operational support to develop and grow businesses with emphasis on revenue, profitability, and customer satisfaction. Launched an Alphagraphics franchise location which was sold after successive years of double-digit growth.

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  Dell

  • Director/Sr. Manager, Global Brand & Marketing; Worldwide Procurement

    • 2005 - 2007

    Assembled an internal and agency team to improve the cost, speed, and efficiency of global marketing. “Project Scale” used BPI processes and technology to streamline, automate and share marketing planning and production. Dell gained time to market advantages and strategic control over its brand.Implemented strategies resulting in cost and operational improvements in the marketing communications commodity. Managed sourcing of significant category spending, delivering YOY savings and consolidation.

  • Director, US Consumer

    • 2001 - 2005

    Led various teams within the consumer organization including Software & Peripherals Marketing, CRM & Strategic Planning, and Call Center Operations.• Rebuilt $1.35B software & peripherals business. Cut 45% of SKUs, improved merchandising, promotions, and product content, revised and retrained call center support, increased sales, and reduced costs.• Led CRM group including market research, customer analytics, customer experience, and IT roadmap management. Drove customer segmentation into the business with segment-level marketing and call center tactics to customize segment interaction. Achieved $81M in BPI savings as consumer exec sponsor.• Authored 1 & 3-year consumer business plans, implementing new programs including gift cards and a high value customer phone queue which delivered $75M per year in incremental revenue.• Created and implemented a 3-year, $140M business case and strategy to improve global call center operations. Developed new customer handling processes, team roles, and technology innovations to optimize the organization, enhance sales and service, and deploy customer segmentation & treatments.

  • Senior Manager, US Consumer

    • 1997 - 2001

    Managed the Online Business and Networking Brand teams, strengthening each with new hires. Created a Partner Marketing Team to launch new channels including The Dell Direct Store (Dell's first ever retail chain).• Created a new brand team to market and sell ISP, networking products, entertainment technologies and portal services. Developed product roadmaps, sales and financial targets, pricing, and merchandising.• Garnered Dell’s General Manager’s Award twice. First for developing and launching the DellNet ISP & Portal, and second, for negotiating the Microsoft Consumer Marketing Strategic Partnership. This partnership generated over $180M in incremental operating income in its first year.• Successfully tested Dell’s first-ever retail model, The Dell Direct Store, leading to rollout of 70 mall kiosks in 15 states with annual sales of $150M+. Set a QVC sales record with 30K PC units sold in a single day.• Created a new consumer online team and business plan. The plan included a measurable, bottoms-up executional strategy with detailed sales forecasts and tactics including virtual product tours and a $1M CNET advertising partnership. These activities increased online sales to $612M.

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  L.L. Bean

  • Freeport. ME

  • Marketing, Advertising & e-Commerce Manager

    • 1989 - 1997
    • Freeport. ME

    One of original team of 3 who launched llbean.com. Negotiated IBM e-commerce technology partnership and managed website sales, marketing, operations, IT, and customer service. Created a 5-year sales outlook and staffed up to grow llbean.com to $50M. • Received Bean’s Best Award for launching e...