Experience

Omni Sales & Marketing
• United States
• Retail
• 1 - 100 Employee
• President

  • Jan 2019 - Present


WAL2WAL, LLC

• Retail

• Managing Director

  • Feb 2015 - Present

  Consults suppliers who want to get their products in the right market. With 23 years of experience working for Walmart and Sam’s Club, Steve Broughton understands what retailers are looking for in business to business relationships. This experience, combined with Steve’s years working with Walgreens and The Mars Agency, gives WAL2WAL’s clients a competitive advantage. Consults suppliers who want to get their products in the right market. With 23 years of experience working for Walmart and Sam’s Club, Steve Broughton understands what retailers are looking for in business to business relationships. This experience, combined with Steve’s years working with Walgreens and The Mars Agency, gives WAL2WAL’s clients a competitive advantage.



The Mars Agency

• United States
• Advertising Services
• 500 - 600 Employee

• Executive Vice President

  • Feb 2014 - Feb 2015

  Mars Community of Companies Retail Innovation Industry Association Collective Bias Mars Community of Companies Retail Innovation Industry Association Collective Bias



Walgreens Boots Alliance

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Division VP, General Merchandise Manager, Food & Consumables Division

  • Jul 2009 - Dec 2013

  Directed this $10B division with a steering team of four divisional merchandise managers and 12 category managers. Responsible for strategic management and growth of candy, soft drinks, water, isotonic beverages, salty snacks, tobacco, beer, wine, spirits, frozen foods, bread, fresh foods, dry grocery, cake, dairy, deli, floral, juice, paper goods, household chemicals, pets, magazines, newspapers and general merchandise categories. Market Strategy: Implemented a fresh foods strategy in diverse markets ranging from flagship stores to food desserts. Introduced fresh selections to stores in Chicago, New York, Las Vegas, Hollywood, San Francisco, Boston and Washington, DC: sushi, sandwiches, salads, fruits, vegetables, barista coffee, fresh baked bread, smoothies, frozen yogurt, local pastries, and premium wine, beer, and spirits. •Food Oasis Concept: Fresh foods logistics breakthrough provided food deserts with healthy options where low-income shoppers would otherwise not have access to fresh fruits and vegetables. •Product/Category Launch: Rolled out beer, wine and spirits to 6,000 stores, and implemented a centralized purchasing system. Secured liquor licenses in all legal states and Puerto Rico. •Private Brand Revamp: Co-authored strategy that lifted private brands as percentage of sales from 8% to more than 20% and introduced brand architecture, product specifications and cross-functional sourcing through new bid process. Distribution: Led $4B consolidation of fragmented network of 13 distributors under a single industry leader, slashed logistics costs 75%. Led creation of third-party logistics (3PL) cold chain consolidated distribution center (CDC) and ordering system to enable profitable sales of short shelf-life foods. In-House Brokerage: Led creation of sourcing group. Talent Development: Introduced SUCCESS program for key and rising talent.



Walmart

• United States
• Retail
• 700 & Above Employee

• VP Divisional Merchandising Manager

  • 1998 - 2009

  Vice President, Divisional Merchandise Manager, Dry Grocery 2001–2009 P&L oversight for $23B in dry grocery categories including cold cereal, breakfast foods, coffee, juice, sports beverages, box dinners, condiments, side dishes, canned goods and baby food. Led cross-functional team of Merchandise Managers, Senior Buyers, Buyers and Assistant Buyers with dotted-line accountability for replenishment, planning, marketing and logistics. Vice President, Divisional Merchandise Manager, Frozen/Dairy/Bakery 1998–2001 Advanced and transitioned to Walmart side of business. Charged with overseeing frozen foods, dairy and bakery departments accounting for $12B in annual revenue. Governed and coached a team of Senior Buyers, Buyers and Assistant Buyers.



Sam's Club

• United States
• Retail
• 300 - 400 Employee

• VP Divisional Merchandise Manager

  • 1986 - 1998

  Vice President, Divisional Merchandise Manager 1995–1998 Beverage, Snacks, Dairy, Wine/Beer/Spirits, Pets, Chemicals, Paper Managed $6B carbonated soft drinks, cookies, crackers, salty snacks, wine/beer/spirits, pet food, household chemicals, paper goods and tobacco departments. Supervised and guided regional buying teams of Regional Merchandise Managers, Senior Buyers, Buyers and Assistant Buyers. Sr. Buyer/Buyer/Regional Buyer 1989–1995 Stocker/Management Trainee/Assistant Manager 1986–1989 Rapidly progressed through early management and buying roles with Sam’s Club, gleaning hands-on leadership experience and deep understanding of retail/consumer goods business. Volunteer Experience & Causes