Experience

Beverly Community Hospital

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Administrative Director, Business Development and Marketing

  • Apr 2021 - Present

  • Senior level management position reporting directly to the CEO and a member of hospital’s Administrative Team.• Responsible for developing strategic planning business development.• Meet with physician groups to increase hospital utilization.• Recruit new physicians to hospital medical staff and manage contracts relating to relocation agreements and medical directorships.

• Director, Marketing and Community Outreach

  • Apr 2020 - Apr 2021

  • Budget and management responsibility for two departments and a staff of four.• Instituted marketing, disaster preparedness and public relations campaigns.



UCLA Extension

• United States
• Education Administration Programs
• 300 - 400 Employee

• Instructor

  • Jul 2015 - Present

  • Teach college level courses in the study of leadership and management.• Write course objectives, syllabi, class schedules and learning outcomes.• Guide and mentor students to advance their knowledge in current business practices. • Teach college level courses in the study of leadership and management.• Write course objectives, syllabi, class schedules and learning outcomes.• Guide and mentor students to advance their knowledge in current business practices.



CMTC

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Strategic Communications Manager

  • Oct 2016 - Apr 2020

  Provide strategic communications expertise for all of the organizations programs and services. Provide strategic communications expertise for all of the organizations programs and services.



Prime Healthcare Services

• United States
• Hospitals and Health Care

• Marketing and PR Manager

  • Sep 2009 - Oct 2016

  Provide marketing services to a 369 bed hospital. Also provide support to two additional hospitals within the Prime Healthcare Services network. Provide marketing services to a 369 bed hospital. Also provide support to two additional hospitals within the Prime Healthcare Services network.



Shriners Hospitals for Children

• United States
• Retail Apparel and Fashion

• Director of Marketing/PR

  • May 2006 - Jun 2009

  • Senior level management position reporting directly to the CEO.• Budget and management responsibility for two departments and a staff of five.• Instituted a marketing and public relations campaign which resulted in a 54% increase in applications to the hospital.• Developed community outreach program that screened 6,300 elementary school age children for scoliosis in a six month period. • Senior level management position reporting directly to the CEO.• Budget and management responsibility for two departments and a staff of five.• Instituted a marketing and public relations campaign which resulted in a 54% increase in applications to the hospital.• Developed community outreach program that screened 6,300 elementary school age children for scoliosis in a six month period.



Brotman Medical Center

• Hospitals and Health Care
• 100 - 200 Employee

• Director of Marketing/PR

  • Oct 2001 - Mar 2006

  • Implementation of marketing and public relations programs including: market and competitive analysis, tactical marketing action plans, advertising campaigns, graphic design and communications vehicles.• Developed a series of community outreach programs to raise the image of the medical center within the community.• Responsible for all public relations functions for the medical center.• Direct volunteer office of over 30 community volunteers.• Management of projects to successfully create solutions for business development needs.



American Health Management

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing

  • Oct 1999 - Sep 2001

  • Senior level position with a multi-faceted healthcare management consulting firm.• Provide business expertise in areas that respond to the environment and marketplace for healthcare organizations.• Develop marketing and communications services to increase market share through comprehensive strategic programs. • Senior level position with a multi-faceted healthcare management consulting firm.• Provide business expertise in areas that respond to the environment and marketplace for healthcare organizations.• Develop marketing and communications services to increase market share through comprehensive strategic programs.



Long Beach Community Medical Center

• United States
• Hospitals and Health Care

• Marketing and PR Manager

  • Nov 1997 - Oct 1999

  • Worked in a highly managed care environment to optimize the payor mix through the creation of strategic and tactical marketing/communication plans.• Responsible for the utilization of a $750,000 annual marketing budget.• Worked with senior management to enhance the medical center’s oncology, cardiac, birthcare, neonatal and older adult healthcare services. • Worked in a highly managed care environment to optimize the payor mix through the creation of strategic and tactical marketing/communication plans.• Responsible for the utilization of a $750,000 annual marketing budget.• Worked with senior management to enhance the medical center’s oncology, cardiac, birthcare, neonatal and older adult healthcare services.



Long Beach Memorial Medical Center

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • 1995 - 1997

  • Responsible for the marketing management of the cardiac, oncology, critical care, pulmonary and ambulatory service lines.• Formulated advertising campaigns for specific service lines, which included: billboards, cable TV, print media, radio and community outreach programs.• Developed and maintained websites for a five hospital healthcare delivery system.• Handled media relations, news releases, the coordination of press conferences and acted as the medical center’s spokesperson with the media.