Steven Highland, MBA
Associate Brand Manager at Daybreak Game Company LLC- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Experience
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Daybreak Game Company LLC
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United States
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Computer Games
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1 - 100 Employee
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Associate Brand Manager
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Jul 2021 - Present
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Tapcheck
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United States
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Financial Services
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1 - 100 Employee
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Marketing Manager
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Oct 2020 - Jun 2021
Responsible for adapting brand strategy for engaging end-users and maintaining brand integrity across all marketing initiatives and communications. Works closely with Founders and Marketing Director in driving all branded elements for advertising and launch materials inclusive of social media, online assets, product development, launch toolkits, app logos, and user videos. A leader in development and execution of paid social programs on self-service advertising platforms inclusive of Google AdWords, Facebook, Instagram and Twitter along with supporting the brand’s paid media programs. Conducts research and analyses of consumer engagement while also translating campaign performance into communication documents and reports, which are distributed to senior brand marketing management and key stakeholders. Show less
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Boston College Carroll School of Management
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United States
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Higher Education
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100 - 200 Employee
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Marketing Analyst
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Jan 2020 - Jun 2020
As a Marketing Analyst at Boston College, I lead a team of researchers to find the necessary market information needed to develop marketing strategies, and also conducted first hand consumer analysis in the Carroll School of Management Consumer Insights Lab. As a Marketing Analyst at Boston College, I lead a team of researchers to find the necessary market information needed to develop marketing strategies, and also conducted first hand consumer analysis in the Carroll School of Management Consumer Insights Lab.
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The Dimock Center
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United States
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Hospitals and Health Care
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200 - 300 Employee
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Marketing Operations Consultant
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Jan 2020 - Apr 2020
I successfully integrated and optimized marketing practices in the CRM database to increase donor participation, which lead to a higher annual budget. Also developed strategies for building market position and growth of potential partners while uncovered areas for improvement and conducted complex analyses of business problems. I successfully integrated and optimized marketing practices in the CRM database to increase donor participation, which lead to a higher annual budget. Also developed strategies for building market position and growth of potential partners while uncovered areas for improvement and conducted complex analyses of business problems.
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Fidelity Investments
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United States
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Financial Services
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700 & Above Employee
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Brand Marketing Consultant
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Aug 2019 - Dec 2019
Fidelity's need to engage a new target consumer called for an innovative strategy and product development to capture and convert more customers in the specific demographic. Here, I managed and collaborated with cross-functional groups in marketing, communications and finance to developed and a go-to-market strategy. Successfully increased user engagement of their financial services across various income levels and demographics by closing the customer gap through addressing the changing market needs. Show less
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Gulfstream Aerospace
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United States
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Aviation & Aerospace
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700 & Above Employee
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Product Management MBA Intern
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May 2019 - Aug 2019
Coordinated with cross-functional teams to provide product engineering, development, management and sales solutions in the execution of the strategic product plan. Compiled and refined procurement data and KPI metrics while also managing time sensitive customer database with over $3 MM worth of product support. Also, successfully spearheaded procurement and contractor agreements in product development lifecycle. Coordinated with cross-functional teams to provide product engineering, development, management and sales solutions in the execution of the strategic product plan. Compiled and refined procurement data and KPI metrics while also managing time sensitive customer database with over $3 MM worth of product support. Also, successfully spearheaded procurement and contractor agreements in product development lifecycle.
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Path Blaster
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Greater Los Angeles Area
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Founder & Marketing Manager
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Dec 2016 - Aug 2018
-Defined campaign objectives, target audiences, strategies/tactics, creative deliverables, timeline, budget and performance measures. -Developed, managed, and executed product line strategies, business plans and product road-maps. -Tracked and managed business case metrics and financial planning models. -Conducted market analysis to identify key characteristics of the target customers. -Defined campaign objectives, target audiences, strategies/tactics, creative deliverables, timeline, budget and performance measures. -Developed, managed, and executed product line strategies, business plans and product road-maps. -Tracked and managed business case metrics and financial planning models. -Conducted market analysis to identify key characteristics of the target customers.
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3R's Robotics
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San Diego, CA
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STEM Director
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Sep 2016 - Nov 2016
-Partnered with key stakeholders to identify and execute cross-functional goals. -Defined timelines, budgets, KPIs, deliverables, and milestones; allocate resources. -Drafted and present project proposals. -Built strong, lasting relationships and strategic partnerships through exceptional client service; serve as primary point of contact for client communications. -Partnered with key stakeholders to identify and execute cross-functional goals. -Defined timelines, budgets, KPIs, deliverables, and milestones; allocate resources. -Drafted and present project proposals. -Built strong, lasting relationships and strategic partnerships through exceptional client service; serve as primary point of contact for client communications.
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Boys & Girls Clubs of America
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United States
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Non-profit Organizations
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700 & Above Employee
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STEM Director
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May 2016 - Sep 2016
-Managed financial assets to maximize resources and distribute among dozens of schools. -Engaged multiple stakeholders while balancing the needs of the organization. -Created progress reports and monitor program data to assess efficiency. -Developed 12-week implementation program that would reach over 2,000 students. -Managed financial assets to maximize resources and distribute among dozens of schools. -Engaged multiple stakeholders while balancing the needs of the organization. -Created progress reports and monitor program data to assess efficiency. -Developed 12-week implementation program that would reach over 2,000 students.
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Baughn Engineering, Inc.
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United States
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Industrial Machinery Manufacturing
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Engineering Project Manager
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Mar 2014 - Jan 2016
-Executed implementation of over $1.7 MM of tech products, achieving key milestones on time and under budget, resulting in an increased annual revenue. -Project Development from conception to implementation ensuring delivery and high standards. -Defined timelines, budgets, KPIs, and milestones; managed internal and external contractors. -Promoted products in specialized channels with business growth strategy for increased profits. -Executed implementation of over $1.7 MM of tech products, achieving key milestones on time and under budget, resulting in an increased annual revenue. -Project Development from conception to implementation ensuring delivery and high standards. -Defined timelines, budgets, KPIs, and milestones; managed internal and external contractors. -Promoted products in specialized channels with business growth strategy for increased profits.
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Education
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Boston College Carroll School of Management
Master of Business Administration - MBA, Marketing -
University of California, Riverside
Bachelor of Science - BS, Mechanical Engineering -
Purdue University
Manufacturing Process Engineering