Experience

Mad*Pow

• Design Services
• 1 - 100 Employee

• VP, XDS Client Partnerships

  • Aug 2022 - Present

  I lead Mad*Pow's Experience Design Services (XDS) capability and work with our other TechM XDS partners - Born, Bio, Perigord, WeMakeWebsites, Pininfarina - to leverage strategic design and the psychology of motivation to create innovative experiences and compelling solutions that are good for people and good for business. I lead Mad*Pow's Experience Design Services (XDS) capability and work with our other TechM XDS partners - Born, Bio, Perigord, WeMakeWebsites, Pininfarina - to leverage strategic design and the psychology of motivation to create innovative experiences and compelling solutions that are good for people and good for business.



EPAM Systems

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Director, Account Management

  • Apr 2021 - Jul 2022

  •Lead integrated teams that drive growth and transformation for clients and revenue growth for EPAM; forge relationships across a portfolio of EPAM clients that foster business growth and tech transformation •Driving rapid growth across key Manufacturing and Insurance clients through strong client partnerships and experience in strategic digital planning/investing •EPAM partners with the world’s leading companies to imagine, design, and engineer innovative products, solutions and customer experiences that respond, scale, and evolve through multiple waves of technology-fueled change. EPAM’s global teams serve customers in more than 35 countries across North America, Europe, Asia and Australia. Show less



Cantina Consulting

• United States
• Design
• 1 - 100 Employee

• Director, Client Strategy & Growth

  • Jun 2019 - Apr 2021

  •Helped new and existing clients leverage Cantina's expertise in product and service design, experience strategy, mobile and web development, and delivery enablement to create new experiences that have real impact for business, improve people's lives and enhance the human experience. •Cantina is a strategic design and development agency that helps clients create best-in-class products and experiences. •Helped new and existing clients leverage Cantina's expertise in product and service design, experience strategy, mobile and web development, and delivery enablement to create new experiences that have real impact for business, improve people's lives and enhance the human experience. •Cantina is a strategic design and development agency that helps clients create best-in-class products and experiences.



Fuseideas

• United States
• Advertising Services
• 1 - 100 Employee

• VP of Client Services

  • Dec 2018 - Jun 2019

  •Led an experienced team of Account and Project Management professionals who help create integrated, innovative and award-winning integrated campaigns for clients across a variety of industries •Key focus in Travel & Tourism, Higher Education and integrated Media •Led an experienced team of Account and Project Management professionals who help create integrated, innovative and award-winning integrated campaigns for clients across a variety of industries •Key focus in Travel & Tourism, Higher Education and integrated Media



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• VP, Client Partner

  • May 2011 - Dec 2018

  •Client relationship and financial lead for adidas/Reebok, LEGO, General Motors. Led Samsung, Harman/JBL, Putnam previously •Responsible for overall delivery of work product, client satisfaction and financial targets (Contribution Margin, Profitability, Utilization) •Lead and drive teams that create integrated and innovative digital solutions that connect Clients’ brands with consumers •Key team member focused on the global Dentsu Aegis Network (DAN) service offering, working to align Client business opportunities across a solutions-focused network of agencies Show less



Digitas North America

• United States
• Advertising Services
• 700 & Above Employee

• VP/Group Director, Marketing

  • Mar 2010 - Nov 2011

  •Relationship lead for Proctor & Gamble’s Oral Care business – Crest, Oral-B, Scope, Ipana, others •Managed largest P&G product group in Digitas’s P&G portfolio globally; exceeded overall revenue and margin goals for 2010 •Developed integrated digital work to drives sales and revenue in key P&G markets – North America, Western and Eastern Europe, L.A., Asia; liaised with key Digitas and Publicis offices to localize and distribute campaigns •Drove success within politically charged multi-agency relationships, creating/selling work within a network of global Publicis Groupe agencies - Publicis, MSL, SMG, Arc, Landor Show less



Modernista!

• United States
• Advertising Services
• 1 - 100 Employee

• Group Account Director

  • Aug 2003 - Mar 2010

  •Agency and account management leader at global creative agency powerhouse Modernista! •Account team lead for key agency accounts GM/HUMMER, TIAA-CREF and The Bill & Melinda Gates Foundation (BMGF) •Partnered with Client Marketing leadership to develop integrated communications plans, including creative, digital, social, web site, media and measurement strategies/tactics •Developed new brand platforms that positioned brands to maximize new customers/revenue during the challenging economic situation •Managed Retail/Dealer business (HUMMER) for agency; including development and management of agency’s “field team” and working to partner National Marketing efforts with local Dealer needs; National Dealer Advisory Board representative for agency •Negotiated new 3-year contract (TIAA-CREF) at 13% fee increase YOY •Created multi-layered consumer research program that informed development and launch of the BMGF brand and corresponding Communications programs to build awareness of the Global Health crisis Show less



The TJX Companies, Inc.

• United States
• Retail
• 700 & Above Employee

• Media Manager

  • Jan 2003 - Jul 2003

  •Created integrated marketing plans for new store grand openings for Marshalls/T.J. Maxx •Increased overall grand opening store traffic numbers for first six months of ’03 by 11% •Led new media training program for department and managed team of 6 planners •Created integrated marketing plans for new store grand openings for Marshalls/T.J. Maxx •Increased overall grand opening store traffic numbers for first six months of ’03 by 11% •Led new media training program for department and managed team of 6 planners



Miller/Huber / Lowe Live San Francisco / Draft Worldwide / Firewood, SF

• San Francisco, CA

• Account Director / Media Director

  • Dec 1998 - Dec 2002

  •Built Direct Marketing and Digital Media capability at M/H, including staffing, training, operations; established department philosophies, strategies and procedures •Directed key accounts California Bank & Trust and Dewar’s Scotch Whisky; including integrated digital creative and media programs, focused direct email/mail campaigns and CRM •Executive Team Member; provided strategic insight that drove agency goals/direction •Member of agency new business team; provided strategic input, sold overall interactive capabilities; established and maintained relationships with partner agencies (KBP, HHCC, Carat, Lot 21, others) •Key clients: Cisco Systems, British Airways, Siebel, Lifescan, Micron PC, BMC Software Show less



McCann Erickson (SF)

• San Francisco, CA

• Associate Media Director

  • Jun 1998 - Dec 1998



Me.

• Martha's Vineyard, MA and Steamboat Springs, CO

• Waiter & Professional Ski Bum

  • Aug 1997 - Jun 1998

  Checked out to MV and Steamboat Springs. Checked out to MV and Steamboat Springs.



Digitas North America

• United States
• Advertising Services
• 700 & Above Employee

• Media Supervisor

  • Jul 1995 - Aug 1997



Arnold Worldwide

• United States
• Advertising Services
• 200 - 300 Employee

• Media Planner

  • Jun 1992 - Jul 1995