Steve Mamet
Creative Director at Zinc- Claim this Profile
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Bio
Chanie Hyde
Steve is one of the most brillirant Creative Directors I have ever had the privilege of working with. Fun and enthusiastic with a high attention to detail, Steve can turn even the most mundane of briefs into compelling and engaging advertisements and communications. His ability to juggle multiple projects at a time without compromising on quality or deadlines is a credit to his management style. Steve is a wonderful people person, who always maintains an even, friendly and respectful rapport with all stakeholders. It was a pleasure witnessing the team bond that Steve built with not only his direct reports but with the entire Crazy John’s Sales and Marketing team.
Domenic Varese
I highly recommend Steve to any company looking for their brand to stand out from the rest and for their marketing to be highly engaging and effective in driving awareness, traffic and sales to their business. As one of Melbourne’s leading creative talents, Steve is the ideal candidate for any business that desires a strong creative leader, creative director or senior brand manager / ambassador role to manage and shape the direction of their brand and ongoing marketing activities. In his capacity as Creative Director, I worked with Steve for several years as National Marketing Manager at Crazy John’s (a large dynamic National retail business). Steve was an exciting creative talent to work with who made a significant contribution to the marketing and creative ideas of the business. He always filled me with great confidence with his ability to develop sharp, smart creative, bringing to the table new ideas that executed into outstanding marketing communication and design. He has proven ability developing high impact retail campaigns, as well as strategic brand development and communication. His key achievements amongst many included: launch of GRL mobile, from brand development & guidelines, marketing collateral, web design, packaging and design. Steve was also the key creator and developer of MOBILE magazine. Steve oversaw the graphic design, art direction, photography & editorial throughout. A 68-page magazine, it had a regular print run of 200,000 copies. made available through over 100 stores Nationally. Steve would be outstanding person and asset to have working on your business.
Chanie Hyde
Steve is one of the most brillirant Creative Directors I have ever had the privilege of working with. Fun and enthusiastic with a high attention to detail, Steve can turn even the most mundane of briefs into compelling and engaging advertisements and communications. His ability to juggle multiple projects at a time without compromising on quality or deadlines is a credit to his management style. Steve is a wonderful people person, who always maintains an even, friendly and respectful rapport with all stakeholders. It was a pleasure witnessing the team bond that Steve built with not only his direct reports but with the entire Crazy John’s Sales and Marketing team.
Domenic Varese
I highly recommend Steve to any company looking for their brand to stand out from the rest and for their marketing to be highly engaging and effective in driving awareness, traffic and sales to their business. As one of Melbourne’s leading creative talents, Steve is the ideal candidate for any business that desires a strong creative leader, creative director or senior brand manager / ambassador role to manage and shape the direction of their brand and ongoing marketing activities. In his capacity as Creative Director, I worked with Steve for several years as National Marketing Manager at Crazy John’s (a large dynamic National retail business). Steve was an exciting creative talent to work with who made a significant contribution to the marketing and creative ideas of the business. He always filled me with great confidence with his ability to develop sharp, smart creative, bringing to the table new ideas that executed into outstanding marketing communication and design. He has proven ability developing high impact retail campaigns, as well as strategic brand development and communication. His key achievements amongst many included: launch of GRL mobile, from brand development & guidelines, marketing collateral, web design, packaging and design. Steve was also the key creator and developer of MOBILE magazine. Steve oversaw the graphic design, art direction, photography & editorial throughout. A 68-page magazine, it had a regular print run of 200,000 copies. made available through over 100 stores Nationally. Steve would be outstanding person and asset to have working on your business.
Chanie Hyde
Steve is one of the most brillirant Creative Directors I have ever had the privilege of working with. Fun and enthusiastic with a high attention to detail, Steve can turn even the most mundane of briefs into compelling and engaging advertisements and communications. His ability to juggle multiple projects at a time without compromising on quality or deadlines is a credit to his management style. Steve is a wonderful people person, who always maintains an even, friendly and respectful rapport with all stakeholders. It was a pleasure witnessing the team bond that Steve built with not only his direct reports but with the entire Crazy John’s Sales and Marketing team.
Domenic Varese
I highly recommend Steve to any company looking for their brand to stand out from the rest and for their marketing to be highly engaging and effective in driving awareness, traffic and sales to their business. As one of Melbourne’s leading creative talents, Steve is the ideal candidate for any business that desires a strong creative leader, creative director or senior brand manager / ambassador role to manage and shape the direction of their brand and ongoing marketing activities. In his capacity as Creative Director, I worked with Steve for several years as National Marketing Manager at Crazy John’s (a large dynamic National retail business). Steve was an exciting creative talent to work with who made a significant contribution to the marketing and creative ideas of the business. He always filled me with great confidence with his ability to develop sharp, smart creative, bringing to the table new ideas that executed into outstanding marketing communication and design. He has proven ability developing high impact retail campaigns, as well as strategic brand development and communication. His key achievements amongst many included: launch of GRL mobile, from brand development & guidelines, marketing collateral, web design, packaging and design. Steve was also the key creator and developer of MOBILE magazine. Steve oversaw the graphic design, art direction, photography & editorial throughout. A 68-page magazine, it had a regular print run of 200,000 copies. made available through over 100 stores Nationally. Steve would be outstanding person and asset to have working on your business.
Chanie Hyde
Steve is one of the most brillirant Creative Directors I have ever had the privilege of working with. Fun and enthusiastic with a high attention to detail, Steve can turn even the most mundane of briefs into compelling and engaging advertisements and communications. His ability to juggle multiple projects at a time without compromising on quality or deadlines is a credit to his management style. Steve is a wonderful people person, who always maintains an even, friendly and respectful rapport with all stakeholders. It was a pleasure witnessing the team bond that Steve built with not only his direct reports but with the entire Crazy John’s Sales and Marketing team.
Domenic Varese
I highly recommend Steve to any company looking for their brand to stand out from the rest and for their marketing to be highly engaging and effective in driving awareness, traffic and sales to their business. As one of Melbourne’s leading creative talents, Steve is the ideal candidate for any business that desires a strong creative leader, creative director or senior brand manager / ambassador role to manage and shape the direction of their brand and ongoing marketing activities. In his capacity as Creative Director, I worked with Steve for several years as National Marketing Manager at Crazy John’s (a large dynamic National retail business). Steve was an exciting creative talent to work with who made a significant contribution to the marketing and creative ideas of the business. He always filled me with great confidence with his ability to develop sharp, smart creative, bringing to the table new ideas that executed into outstanding marketing communication and design. He has proven ability developing high impact retail campaigns, as well as strategic brand development and communication. His key achievements amongst many included: launch of GRL mobile, from brand development & guidelines, marketing collateral, web design, packaging and design. Steve was also the key creator and developer of MOBILE magazine. Steve oversaw the graphic design, art direction, photography & editorial throughout. A 68-page magazine, it had a regular print run of 200,000 copies. made available through over 100 stores Nationally. Steve would be outstanding person and asset to have working on your business.
Experience
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Zinc Group
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Advertising Services
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100 - 200 Employee
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Creative Director
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Dec 2012 - Present
Creative Director of a multi-disciplinary agency that specialises in creating brand engagement across promotional marketing, digital, relationship marketing, brand promotions, creative & licensing. Zinc is an International business with 6 offices globally (Melbourne, Sydney, Auckland, Hangzhou, Beijing, Hong Kong) and over 65 team members. Zinc is a multiple award winning business, being named on BRW’s fast 100 list in 2009, 2011, BRW’s Best places to work list in 2011, 2012 and 2013, as well as winning the Australian Marketing Institute's finalist award for Marketing Excellence in 2013 for B2B campaigns amongst many others. My duties include leading the creative team in all areas of design from digital, product, graphic and brand including websites, apps, online stores, new technology, retail and promotional campaigns, product design, POS, retail activation, licensing, apparel, merchandise and other marcomm strategies for some of the world's largest brands. Some clients include Carlton & United Breweries (CUB), Telstra, ANZ, Nissan, Bosch, Target, Bupa, Deloitte, Jetstar, Hoyts, Tabcorp etc. Show less
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Crazy John's
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Australia
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Telecommunications
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1 - 100 Employee
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Creative Director
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Aug 2006 - Jun 2012
In charge of all branding & visual communication including retail stores, national marketing campaigns, packaging, sub brands, product extensions & mass market channels. Led the rebrand in 2010 & the creation of new integrated campaigns, plans launch & positioning that has contributed to the company’s best sales performance in history month-on-month. Whilst at Crazy John’s, Steve was presented with the Marketer of the Year award in 2008, Star of the Quarter twice - July 2010 & June 2011, as well as winning Star of the Quarter in September 2011, awarded to the Creative Team he led in recognition of the stellar marketing campaigns, brand repositioning & launch of new plan services that contributed to outstanding commercial success & record growth. Creatively directed the new website that contributed to 40% increase to key commercial pages, 300% increase to prepaid phones, 700% increase to handset pages from the redesigned page, 25% increase from home page banner & 20% increase in conversion rate from unique visitor to order. Led the new value-based national print campaign direction that led to continual record sales. Executed nationwide marketing campaigns, leading direction across national press ads, TVCs, OOH advertising, radio, catalogues & customer retention direct mail, online advertising, EDMs & social media, leading to consistent growth & increased sales. Retail store refresh with creative direction on all PoS & VM. Directed creative for mass market channels through Promos, PoS, VM & packaging (Kmart, AusPost, 7-11, Woolworths, Coles, Big W, AllPhones, Mo’s). Directed partnership branding products (VB, The Footy Show, Crusty Demons), sponsorship materials (Collingwood Football Club, The Footy Show, etc) & licensee programme. Co-creator, creative director, writer & designer of Mobile magazine, a publication on the latest advancements & trends in the mobile market. Show less
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GRLmobile - an MVNO of Vodafone Hutchison Australia (VHA)
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South Melbourne
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Creative Director
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Jul 2007 - Feb 2010
Part of the pioneering team that brought GRLmobile from concept to market. As Creative Director, I brought the brand to life & created the brand guidelines, brand manifesto & led the creative execution of all branding & marketing touch points, from product packaging to experiential marketing & pop-up retailing. GRLmobile was the first female fashion mobile phone brand in Australia & achieved awards & commendations locally & globally for excellence in branding & marketing. Awarded ‘Best New Brand 2009’ (State Winner & National Finalist) by the Australian Institute of Marketing & featured in international Global Innovation Report (global report for CEOs & Senior global brand executives on leading retail & consumer brands). Handpicked, mentored & led a team of talented & passionate creatives. Pitched & won accounts with some of Australia’s largest point-of-sales channels, including Australia Post, Myer, Kmart, Target, Dick Smith, establishing a strong mass market distribution channel. Creative directed all marketing & advertising materials, including monthly campaigns, press ads, TVC, radio, EDMs, brochures, catalogues, flyers & retail VM displays. Designed & oversaw the creation, development & execution of GRLmobile’s interactive website, social media channels & out-of-home campaigns. Creative directed & designed innovative packaging solutions. Established & creative directed all materials in partnership with major lifestyle events & fashion/music brands, including L’Oreal Melbourne Fashion Festival, Britney Spears, Kylie Minogue, GHD, Future Music Festival, Summadayze, etc... Creative directed websites for mass market channels including Kmart, Myer, Target & Australia Post. Directed creative for all external mass market channels for GRLmobile products (limited edition phones, exclusive apparel line, beauty & fashion accessories) & services through promotional materials, PoS, VM & packaging (Kmart, Target, AusPost & Myer). Show less
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Jargon Marketing & Design
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South Melbourne
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Art Director
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Aug 2004 - Jan 2006
Art director across a large portfolio of premium brands, with strong emphasis on prestigious golfing real estate clients. From conception & branding guidelines to art direction of photoshoots & designing of all marketing platforms & collateral, my responsibility was to ensure all creative output was on brand, consistent & of world-class standard. Some of the campaigns I was responsible for include: The black label ‘Live & Play’ campaigns for Moonah Links – The Home of Australian Golf, as well as its rebrand in preparation to host the Australian Open 2005, positioning it as a world class golf course & luxurious residence for blue chip businesses & individuals of exquisite taste & lifestyle. Art direction & design of promotional material for luxury golf course & premium lifestyle residence The Sands Torquay (designed by Stuart Appleby), targeting marketing communication to high-income investors. I also art directed the joint branding of luxurious hotel The Sebel & The Sands Torquay as a premium golfing holiday destination & investment. The rebrand & promotion of exclusive golfing & real estate development Sanctuary Lakes. Art directed & branded the destination with strong emphasis on its signature golf course (designed by Greg Norman) & its accompanying exclusive living options targeted at individuals of fine lifestyle tastes. Other clients I worked with include PGA Australia, Knappstein wine, national events like the Intelligent Home Show, Advent Private Equity & other lifestyle brands. Show less
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Department of Treasury and Finance, Victoria
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Australia
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Government Administration
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700 & Above Employee
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Graphic designer
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Sep 2003 - Jul 2004
Duties included the production of all forms of design & communication required for the council, ranging from corporate publications such as the Knox vision 2020 Document & Community Directory, through to complete identity design & art direction for projects like the Knox Festival, Speak Out Youth forum, Knox Senior’s festival, Knox Healthy Ageing Expo & the Knox Reconciliation action group. My responsibilities involved producing design for & liaising with the Mayor, councillors & all the departments such as the Festival Committees & the Community Arts Centre. I was responsible for ensuring the implementation of the council's brand identity across all projects to a high standard. Show less
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Creative Director
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Mar 2000 - Sep 2003
As co-founder & creative director of Whateva Media, a communications agency that was focused on the music & entertainment industry, I oversaw all creative output & studio processes in the production of marketing & promotional materials for the urban, R’n’B, hip hop & house music industry. Our work ranged from event marketing & promotion, branding & repositioning, creation of signature brands & events, street press advertising, artist marketing, development of independent publications, collateral design (including flyers & passes), & all other promotional materials for our clients. Our extensive list of clients included the legendary nightlife brand Mothership (with weekly events spanning five states, across Melbourne, Sydney, Canberra, Perth & Adelaide), the 50 Cent & G-Unit Tour After party, events company Delicious, Whateva Entertainment, Midnight Studios & Brown Sugar. We also created, branded & designed multiple top clubbing brands & events like Homebass, Shique, Boogalou, Elements of Rhythm, RnB Lovers, Spin, High Tide, & RnB Thursdays. Our other projects & clients included Monash University & the event branding for Orientation week & design for publications like Sex it Up week & Evolvement magazine. I was also the co-creator, writer, designer & publisher of Soulspin magazine, a free monthly urban street publication with a circulation of 30,000 focused on music, fashion, nightlife & local entertainment culture. Show less
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Ad-Print Visual
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Richmond
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Graphic Designer/Studio Manager
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Jun 1999 - Dec 2000
My position at Ad Print Visual required me to complete all design work at a high turnaround rate in a promotional agency. Duties included dealing with clients, handling the design process, proofing & print production. Clients included Target, Yellow Pages, IBM, Telstra, Kellogs & various advertising & promotions agencies. I was mainly responsible to ensure all design met corporate identity standards for each individual brand. My position at Ad-Print Visual began as a part-time job while I was in my Honours year at RMIT. Show less
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The Works - RMIT Design Consultancy
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Melbourne
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Graphic Designer
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Jan 1999 - Dec 1999
The Works provides students with the opportunity to gain experience in business acumen through working with clients from industry. Whilst at The Works, as part of my Honours degree, I handled my own clients working either individually on projects or with other designers. Clients included Myer, Kangan Batman Tafe, Yooralla Australia & RMIT Arts & Design Faculties. My corporate identity design was selected as the official branding used for the studio that year. The Works provides students with the opportunity to gain experience in business acumen through working with clients from industry. Whilst at The Works, as part of my Honours degree, I handled my own clients working either individually on projects or with other designers. Clients included Myer, Kangan Batman Tafe, Yooralla Australia & RMIT Arts & Design Faculties. My corporate identity design was selected as the official branding used for the studio that year.
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Ian Robertson Art & Design
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Port Melbourne
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Junior Designer
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Mar 1998 - Nov 1998
I worked here part-time in the last year of my Bachelor of Design Undergraduate course. I was responsible for general graphic art & design duties such as setting text, image & photo-manipulation, scanning & general design work. Clients included St Kilda Film Festival & Like Art Magazine. I worked here part-time in the last year of my Bachelor of Design Undergraduate course. I was responsible for general graphic art & design duties such as setting text, image & photo-manipulation, scanning & general design work. Clients included St Kilda Film Festival & Like Art Magazine.
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Education
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1999 - 1999
RMIT University
Honours, Bachelor of Design Honours (Graphic Design) -
1996 - 1998
RMIT University
Bachelor, Bachelor of Design (Graphic Design) -
2001 - 2001
Chisholm Institute of TAFE
Certificate, Business Management Certificate IV -
1990 - 1995
Nazareth College
VCE
Community
