Experience

Nikon-Essilor

• Japan
• Wholesale
• 1 - 100 Employee

• General Manager, Global Brand Strategy & Digital Marketing

  • Jun 2021 - Present



INFINITI Motor Company

• Japan
• Motor Vehicle Manufacturing
• 400 - 500 Employee

• Manager, Global Marketing Strategy & Media (Brand Strategy, Media Planning, Data Analytics)

  • Jan 2018 - Apr 2021

  • Improved brand opinion from 12th to 6th within 1 year of authoring new communication strategy• Responsible for brand building tentpole activities and improving affinity across 50+ markets• Restructured global agency roster, reducing fees by 50% and building creative consistency• Selected for Nissan Talent Up career accelerator/MBA training. Only Infiniti nominee worldwide

• Manager, Global Marketing Communications (Integrated Campaigns, Social Media, Digital)

  • Mar 2016 - Jan 2018

  • Personally created "The Shot" Q50 teaser that generated 850M+ earned media impressions• Led integrated marketing for 50 markets worldwide, including China, US and APAC• Headed cross-functional team of 15+ for new product launches and brand initiatives• Signed NBA star Stephen Curry and disrupted influencer norms with industry first digital launches• Operated annual budget of $15M USD



Volkswagen of America, Inc

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Brand Advertising Specialist (Brand Campaigns, Product Placement, Influencer Marketing, Social)

  • Jan 2014 - Feb 2016

  Responsibilities:• Awarded multiple Cannes Lions and multiple Webby's for best partnership and social activations• Launched programmatic digital advertising program and managed daily performance and A/B testing• Worked on 3 Super Bowl campaigns - the world's largest advertising event• Supervised all Volkswagen digital and social media marketing including strategy and content plan• Developed Hispanic retail marketing strategy and creative

• Brand Advertising Analyst (Digital Marketing, Programmatic Media, Agency Management)

  • Feb 2012 - Jan 2014

• Retail Marketing Analyst (Traffic Conversion, Point of Sale)

  • Jun 2011 - Feb 2012