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Cliff Persaud

Steve is a creative force to be reckoned with. His strategic approach to creative leadership, helps transform good ideas into great advertising. He is a leader by nature whose high standards are ever-present, refreshing and inspiring. His work is mindful, focused and because of his mentorship, our creative team consistently delivers a product that surpasses our clients’ expectations. Working alongside Steve in a creative manager capacity, I’m always impressed with his ability to analyze the most complex situations and boil it down to the fundamental aspects that need to be addressed. He isn't afraid to raise the tough questions others are reluctant to ask and address challenges head on. He constantly encourages our team to approach creative problems from a variety of angles and not just settle with the first, or easiest idea. Steve is an exceptional creative leader and strategic partner who always brings out the best in those he works with.

David Kitchen

Steve is an extremely focused multi-talented, multi-tasker. He has helped my business with everything from branding, social media, web, photography and production of marketing materials. He's a consummate professional, with endless creative solutions and advice.

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Experience

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Creative Director
      • Feb 2022 - Present

      Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame, and purpose for over 200 clients in 46 countries and counting. Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame, and purpose for over 200 clients in 46 countries and counting.

    • Canada
    • Advertising Services
    • Creative Director
      • Feb 2012 - Feb 2022

      Portfolio: www.noodletank.ca I create and develop, integrated and experiential campaigns. Including, ideation, strategy, design, art direction, and copy. • Ideation • Pitch Deck Creation • Client Presentations • Team Management • Acquisition of Specialist Resources (developers, illustrators, and production specialists) • Art Direction • Design • Copywriting • Photography • Videography • Production I've gathered a wealth of experience across a variety of marketing and advertising campaigns including • Experiential Marketing • Integrated Campaigns • Shopper Marketing/In-store Promotions • Online, Web/App, Social Media Management • Pop-Up Retail • Sampling, Events • Guerrilla Marketing/Stunts • Branding Show less

    • Advertising Services
    • Creative Director
      • Feb 2020 - Oct 2021

      Creative Director of a digital studio made up of 16 full-time creatives including Art Directors, Copywriters, Designers, Editors, and Animators. Plus a roster of freelance specialists to help deliver our ongoing creative deliverables. Elite Digital is an award-winning digital marketing agency that is growing rapidly. For over 16 years, Elite has worked with many of the country’s leading brands as their one-stop partner for cohesive digital marketing campaigns, web design, and development, search marketing and optimization, social media, mobile apps, marketing automation, branding solutions, and more. Show less

    • Canada
    • Advertising Services
    • 100 - 200 Employee
    • Contract Creative Director
      • May 2017 - Sep 2017

      Contract Creative Director working on new business pitches and ongoing client concepts & campaign development. Clients included: Kit-Kat, Rogers/Rogers cup, Heineken, Weston Bakeries/Dave's Killer Bread and PepsiCo. Contract Creative Director working on new business pitches and ongoing client concepts & campaign development. Clients included: Kit-Kat, Rogers/Rogers cup, Heineken, Weston Bakeries/Dave's Killer Bread and PepsiCo.

    • Ireland
    • Advertising Services
    • Contract Creative Director
      • Jul 2015 - Nov 2015

      Contract creative director working on new business pitches, ongoing client projects and campaign development. Clients included: Absolut Vodka, Nutella and Burts Bees. Contract creative director working on new business pitches, ongoing client projects and campaign development. Clients included: Absolut Vodka, Nutella and Burts Bees.

    • Education Administration Programs
    • Creative Director
      • Nov 2010 - Feb 2012

      I led Espresso's creative department. Directing the art, copy, digital and production teams. I was responsible for the conceptual development and execution of creative and strategic solutions. Clients included: Samsung, Carlsberg, and Benefit Cosmetics. Responsibilities: • Lead the creative teams on various creative solutions. • Creative campaign conception, development, and communication. • Strategic approaches to project deliverables. • Art direction, copywriting and execution. • Client presentation of concepts and complete creative solutions. • The leadership of creative teams and production specialists. • Project leadership, critique and final approval of creative deliverables. • Setting and maintaining creative standards for the department. • Account planning with client services and production specialists. Campaign Executions included: * Experiential Marketing * Integrated Campaigns * Shopper Marketing/In-store Promotions * Online, Web/App, Social Media Management * Pop-Up Retail * Sampling, Events * Guerrilla Marketing/Stunts * Branding Show less

    • Creative Director
      • Oct 2008 - Jul 2010

      Whilst working at Maritz, I was given the task of pushing the envelope for BlackBerry creative solutions. The campaigns ran internationally across the U.S.A. and nationally across Canada. I delivered award-winning results and helped sculpt the creative department to drive the development and execution of creative solutions for BlackBerry, T-Mobile, Sprint, AT&T, TELUS, and LG. Responsibilities: • Lead the creative teams on BlackBerry creative solutions. • Creative campaign conception, development, and communication. • Strategic approaches to project deliverables. • Art direction, copywriting and execution. • Client presentation of concepts and complete creative solutions. • The leadership of creative teams and production specialists. • Project leadership, critique and final approval of creative deliverables. • Setting and maintaining creative standards for the department. • Account planning with client services and production specialists. Campaign Executions included: * Experiential Marketing * Integrated Campaigns * Shopper Marketing/In-store Promotions * Online, Web/App, Social Media Management * Pop-Up Retail * Sampling, Events * Guerrilla Marketing/Stunts * Branding Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Creative Director
      • Feb 2006 - Oct 2008

      As the Associate Creative Director for Launch, I worked independently and in partnership with the Creative Director, leading and directing creative teams. I created and delivered award-winning experiential marketing campaigns and ideation that helped to sculpt Launch into an expanding creative agency. Clients included: Colgate Palmolive, Fox Entertainment, Pepsi Canada, Omni Television, Revlon and BlackBerry. Responsibilities: • Creative campaign conception, development, and communication. • Art direction and copywriting executions. • Client presentation of creative solutions. • The leadership of creative teams and production specialists. • Project leadership, critique and final approval of creative deliverables. • Introduction of new and innovative ideas for creative execution. • Ensure internal and external deadlines are met. Campaign Executions included: * Experiential Marketing * Integrated Campaigns * Shopper Marketing/In-store Promotions * Online, Web/App, Social Media Management * Pop-Up Retail * Sampling, Events * Guerrilla Marketing/Stunts * Branding Show less

    • Advertising Services
    • 1 - 100 Employee
    • Art Director
      • Mar 2005 - Nov 2005
    • Freelance Art Director
      • 2003 - 2004

    • Freelance Art Director
      • Jul 2002 - Oct 2003

    • United States
    • Software Development
    • 1 - 100 Employee
    • Art Director
      • 2000 - 2002
    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Graphic Designer
      • 1997 - 2000

Education

  • University of Wolverhampton
    BA Hons, Graphic Communication
    1993 - 1996
  • Mid Cheshire College
    National Diploma, Art & Design
    1990 - 1993

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