Experience

AMMO INC

• United States
• 1 - 100 Employee

• Chief Operating Officer

  • Oct 2016 - Present

  Combining career with my enthusiasm for shooting sports. When your passionate about what you do, excellence will surely follow.



Action International Marketing'

• United States
• Advertising Services

• VP of Development

  • Oct 2014 - Jul 2016

  • Source and establish vendor base for sports marketing divisions in Asia / India.• Evaluated infrastructure for mergers and acquisitions with Action International Marketing.• Relocate logistic operations for e-commerce division improving delivery & tracking by 75%. • Develop strategic plan and product categories for overseas sports divisions.• Process improvement of existing warehouse operations reducing damaged goods and returns from 15% to less than .04%.• Impliment print-on-demand (POD) platforms for licensed products eliminating inventory and warehousing fees.



The Concept Consortium, LLC

• Principal

  • 2008 - 2014

  • Research and developed 3 marketing strategies for classic brand increasing sales by 33%.• Develop new non-traditional products categories generating 12% incremental revenue. • Operational management of client’s new product strategies from concept through production.• Insure product regulatory compliance with ASTM, CE, CARB, EPA, etc. • Represent clients at offshore / domestic trade shows through product presentations and buyer support programs. Extended clients distribution to big box mass market retailers. • Manage product design, engineering, and tooling for domestic / offshore manufacturing. • Facilitate prototypes, samples, and packaging materials for sales / marketing presentations.



Lionel LLC

• Consumer Goods
• 1 - 100 Employee

• VP of Design and Production

  • Apr 2006 - May 2008

  • Manage Michigan engineering team and established China based development group. • Develop new test / quality standards for vendors cutting re-work and return rate from 18% to less than .03% while increasing product reliability.• Relocate core line production to new vendor reducing product cost by 20%.• Re-sourcing key product components cutting lead times by 50%. • Update existing product designs utilizing new manufacturing technologies increasing efficiency and reducing cost.• Multi-site project management of operations throughout China and North America.



Action Performance Companies

• Manufacturing

• Vice President of Design and Production

  • Aug 1998 - Apr 2006

  • Manage 85 employees in 9 departments domestically and internationally. Departments include: Product Design, Art, Packaging, Cost Analysis, Purchasing, Quality Assurance, Production, Tooling, and Logistics. • P&L responsibility for 200 million plus in revenue of licensed /promotional products for delivery timed to specific sport events. • Continuously develop unique product categories for corporate licensed promotional sales. • Revise cost analysis procedures to reflect full overheads insuring targeted profitability. This increased percent of products meeting minimum pre-tax profit target from 20% to 100%. • Instituted tooling request accountability standards. Reduced tooling expenditures that did not achieve target ROI by 80% in first year. • Acquired Winner’s Circle line from Hasbro and increased sales from $20 to $42 million first year. • Re-negotiate soft tooling rates, saving Action $5 million the first year of implementation.• Initiation, negotiation and or integration of corporate acquisitions. Acquisitions include: Funline, McArthur Sports, Hamilton Leather, and Sports Image.• Develop promotional programs with NASCAR corporate sponsors. Corporate sponsors include: Ford, GM Toyota, Snap-On, Universal Studios, Warner, Budweiser, Coke, DuPont, Lucas Films, etc.



Ertl

• Germany

• Senior Director of Offshore Developent

  • 1995 - 1998

  • Led design, engineering and manufacture of offshore sourced toy, hobby, collectible, die cast and gift lines.• Establish 5 new product categories and extend existing lines in toy, collectible, and gift.• Multi-site project management for over 600 new product sku’s annually. • Initiated corporate joint venture programs with John Deere, Simon & Schuster, Ford, etc.• Manage inventor relationships and licensed properties.



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Director of Product Design - Disney Group

  • 1991 - 1995

  • Supervised Disney infant / preschool design team of 16.• License interface with Disney Burbank administering $200 million core line licensing agreement.• Worked with Disney in development of new movie properties for product support i.e. Lion King, Beauty and the Beast, Aladdin, etc.• Evaluated and analyzed corporate acquisition candidates for purchase by Mattel.



Hasbro

• United States
• Manufacturing
• 700 & Above Employee

• Sr Director Playschool

  • 1986 - 1991

  • Managed design group and trained new R&D personnel.• Created new line categories i.e. Busy Line Series (beads, balls and gears).• Maintained and updated existing staple categories.• Handled Creative Television Workshop product categories and license approvals through CTW NY office.