Steve Hickey
Sales and Marketing Director at Ellers Farm Distillery- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Italian Limited working proficiency
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Spanish Limited working proficiency
Topline Score
Bio
LinkedIn User
Steve is an extremely numerate and astute commercial operator within FMCG, who builds strong relationships with customers based on mutual trust and win win mindsets. His deep understanding of the FMCG marketplace means he can take traditional shopper and consumer insights and adapt them into commercially attractive brand plans and executions. Steve has a track record of results in FMCG and is adept across sales and marketing functions.
Sam Pickard
I always greatly enjoyed working with Steve at Heineken. Steve is able to drive clarity in complex situations and tailor his style very adroitly to the audience. His account management skills are exceptional, particularly his longer term strategic thinking and category understanding. Steve always puts huge focus into the task at hand but maintains a relaxed manner and sense of humour. I would love to work with Steve again.
LinkedIn User
Steve is an extremely numerate and astute commercial operator within FMCG, who builds strong relationships with customers based on mutual trust and win win mindsets. His deep understanding of the FMCG marketplace means he can take traditional shopper and consumer insights and adapt them into commercially attractive brand plans and executions. Steve has a track record of results in FMCG and is adept across sales and marketing functions.
Sam Pickard
I always greatly enjoyed working with Steve at Heineken. Steve is able to drive clarity in complex situations and tailor his style very adroitly to the audience. His account management skills are exceptional, particularly his longer term strategic thinking and category understanding. Steve always puts huge focus into the task at hand but maintains a relaxed manner and sense of humour. I would love to work with Steve again.
LinkedIn User
Steve is an extremely numerate and astute commercial operator within FMCG, who builds strong relationships with customers based on mutual trust and win win mindsets. His deep understanding of the FMCG marketplace means he can take traditional shopper and consumer insights and adapt them into commercially attractive brand plans and executions. Steve has a track record of results in FMCG and is adept across sales and marketing functions.
Sam Pickard
I always greatly enjoyed working with Steve at Heineken. Steve is able to drive clarity in complex situations and tailor his style very adroitly to the audience. His account management skills are exceptional, particularly his longer term strategic thinking and category understanding. Steve always puts huge focus into the task at hand but maintains a relaxed manner and sense of humour. I would love to work with Steve again.
LinkedIn User
Steve is an extremely numerate and astute commercial operator within FMCG, who builds strong relationships with customers based on mutual trust and win win mindsets. His deep understanding of the FMCG marketplace means he can take traditional shopper and consumer insights and adapt them into commercially attractive brand plans and executions. Steve has a track record of results in FMCG and is adept across sales and marketing functions.
Sam Pickard
I always greatly enjoyed working with Steve at Heineken. Steve is able to drive clarity in complex situations and tailor his style very adroitly to the audience. His account management skills are exceptional, particularly his longer term strategic thinking and category understanding. Steve always puts huge focus into the task at hand but maintains a relaxed manner and sense of humour. I would love to work with Steve again.
Experience
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Ellers Farm Distillery
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United Kingdom
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Beverage Manufacturing
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1 - 100 Employee
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Sales and Marketing Director
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Jul 2022 - Present
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Sales Director
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Jul 2021 - Jun 2022
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InterContinental Brands (ICB) Limited
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Head of Offtrade Sales
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May 2016 - Jun 2021
Leading a team of 4 direct reports across Grocery, Wholesale, C&C, Discounters and E-commerce, I delivered over 75% of total business sales including Slingsby Gin, TW Kempton Gin Liqueurs and a range of branded and own-label Speciality Drinks and Liqueurs. Personally led the Tesco/Booker account relationship. Leading a team of 4 direct reports across Grocery, Wholesale, C&C, Discounters and E-commerce, I delivered over 75% of total business sales including Slingsby Gin, TW Kempton Gin Liqueurs and a range of branded and own-label Speciality Drinks and Liqueurs. Personally led the Tesco/Booker account relationship.
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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International Field Sales Director
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May 2015 - Apr 2016
I led a team of 4 remote-based International Account Managers working with global manufacturers (including Diageo, Nestle and Japan Tobacco), in-market distributors and agencies to deliver insight and retail excellence to maximise category performance for brands and retailers I led a team of 4 remote-based International Account Managers working with global manufacturers (including Diageo, Nestle and Japan Tobacco), in-market distributors and agencies to deliver insight and retail excellence to maximise category performance for brands and retailers
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Business Unit Controller, Grocery
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Aug 2014 - May 2015
Leadership role with one direct report managing the Asda Business Unit worth over £65m RSV Leadership role with one direct report managing the Asda Business Unit worth over £65m RSV
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Molson Coors
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India
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Food & Beverages
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1 - 100 Employee
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Senior Brand Manager - Cobra
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Apr 2013 - Aug 2014
Leadership Team position with 2 direct reports managing the £50m RSV Cobra brand across Ontrade, Offtrade and Ethnic Restaurant Sectors, including the launch of a new £5m TV and Marketing campaign to reposition the brand
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Senior National Account Manager - Tesco
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Feb 2012 - Mar 2013
Full P&L and JBP responsibility for the Tesco account delivering in excess of £120m RSV
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The HEINEKEN Company
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Netherlands
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Food and Beverage Services
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700 & Above Employee
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Senior National Account Manager - Morrisons
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2008 - 2012
Full P&L and JBP responsibility across all beer and cider products for Morrisons, growing the account from £70m RSV and 4th largest account in Heineken to £120m RSV and 2nd largest in 4 years
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National Account Manager - Asda
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2005 - 2008
Full P&L responsibility for all lager products worth £90m RSV
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Nestle
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Business Account Manager
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1999 - 2005
Leading accounts and internal teams of up to 3 direct reports across Booker, Landmark, Convenience sector and Coop with portfolios up to £60m
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Category Development Manager - Impulse
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1997 - 1999
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Education
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2017 - 2017
Wine & Spirit Education Trust
Spirits, Level 2 -
1995 - 1995
Chartered Institute of Marketing
Diploma, Marketing -
1987 - 1991
University of Oxford
M.A., Literae Humaniores -
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St Francis Xavier's, Liverpool
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