Global Sales Director/Brand Manager

• Dec 2016 - Present

➤ Creating and implementing strategic sales and marketing plans to achieve business objectives as well as exceed sales goals while overseeing customer service, e-commerce, and all sales agents domestically or internationally. ➤ Achieving over $7M in sales in 4 years while working with national and international Majors including Nordstrom, Bloomingdales, Revolve, Lulus, Dillard's, Evereve, Farmers, Topshop, House of Frasier, and Silk Fred. ➤ Building out the sales team and mentoring business development executives to develop sales skills resulting in consistently getting over 75% of team members to their yearly quotas and achieving over 100% of annual sales goals. ➤ Monitoring competitors' products, pricing, style trends, and penetration including relevant sales and marketing data. ➤ Instituting a new budget plan for future growth in proper segments of the business for better return on investment, growing gross margins from 32.5% to 62.1% in under 18 months and using available data to accurately forecast sales. • Developing line plans for design, meeting on all prints or colors per delivery, working with production on pricing all styles domestically and internationally, and managing all national and global trade shows or industry events. ➤ Creating and implementing a long-term brand roadmap strategy to capitalize on and monetize industry or market trends. ➤ Developing operating budgets for the sales division that meets business objectives including setting sales representative sales goals while overseeing PR and marketing regarding marketing calendars, all photo shoots, and collaborations. ➤ Conducting market research and analyzing results to adjust sales and marketing strategies for maximum success. ➤ Developing, working, and maintaining positive relationships with key clients including negotiating or closing on major contracts, setting appropriate individual or team performance goals, and developing client or prospect events. Show less

US Sales Manage, Private Label Manager

• Aug 2013 - Aug 2015

➤ Oversaw MINKPINK and all the company's private labels with major accounts including Forever 21, Macy Bar III, Bloomingdales Aqua, Target, and TJMAX that equated to responsibility for over $15M in annual account revenues. ➤ Developed and oversaw the company's growing private brands portfolio with the goal of driving customer loyalty and sales to increase profitability while applying a deep understanding of the categories in which the brands compete. ➤ Led day-to-day execution of various proprietary brands including researching/interpreting trends and consumer interests or needs that uphold the integrity of the company's brands and proactively mining data to support recommendations. ➤ Communicated to marketing teams all necessary information needed to prepare presentations, design packets, or samples. ➤ Monitored and developed effective working relationships with existing private label accounts and prospective customers as well as managed all off-price brands such as MINKPINK, Somedays Lovin, Evil Twin, and State of Being. ➤ Assisted in leading cross-functional project teams to manage private label projects, achieve project time lines for the supply chain, packaging coordination, production, shipping, and logistics, and ensure brand guard rails are defined. ➤ Collected and analyzed selling and reviews with vendors as well as drive or assisted with negotiations of seasonal financial and vendor plans while managing or directing all trade show correspondence throughout the US market. Show less

West Coast Sales Director

• Jan 2013 - Jul 2013

➤ Served as an advocate for the executive board by providing recommendations on services portfolio and sales strategies as well as opened the West Coast sales office and show room in Los Angeles while managing $7M in annual sales. ➤ Worked with executive or cross-functional leadership to establish sales goals to support and meet the company's sales, revenue, and strategic growth goals for the West Coast territory while providing sales leadership and business strategies. ➤ Facilitated the launch of new products and initiatives by liaising closely with other functional organizations such as product development, advertising/marketing, customer service, human resources, training, insights, and finance. Show less

Sales Director

• Mar 2010 - Jan 2013

➤ Managed DEPT at major department stores, specialty stores, and e-commerce including Nordstrom, Bloomingdales, Urban, Amazon, Zappos, Revolve, and Nasty Gal with over $10M in annual sales volume. ➤ Cultivated and developed the market from $1.5M to $3M in 2 years while exceeding FY2011 and FY2012 sales quotas at 115% by selling through strategic channel partners and indirect partners including managing cross-functional teams. ➤ Developed, aligned and implemented regional, district, and territory channels business plans in collaboration with sales leadership including managing the definition and distribution of all special incentive programs or promotions. ➤ Drove the team's P&L to 69% gross profit exceeding goals and forecasting models while developing, piloting, and successfully launching new, revenue generating products that achieved profitability within 90 to 120 days. ➤ Implemented a sales process focused on strategic prospecting, active listening, qualification questioning, objection handling, needs-based recommendations with solutions-based presentations, and contract negotiations. ➤ Identified brand advantages, compared products or services with competitors, and developed and delivered clear, effective written proposals, specifications, or quotations for current or prospective customers. Show less

Sales Representative

• Jul 2008 - Mar 2010