Stephen Cadman
Creative Director at Azure Creative Digital Marketing- Claim this Profile
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Bio
Credentials
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UX Design: 1 Overview
LinkedInOct, 2017- Sep, 2024
Experience
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Azure Creative Digital Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Creative Director
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May 2015 - Present
Through harnessing the true potential of online marketing, we work with multiple clients to help them grow their business on the Internet through web and e commerce design and build. Providing an end-to-end service, Azure offers web consultancy, web design, UX | UI Design and digital marketing that helps our clients to find more customers and generate more revenue. Key Achievements Maximised growth through on-boarding new clients across multiple sectors, including schools, pharmaceutical companies, A UK Super Brand and one of the leading TV commercial directors in Australasia Grew and managed a lucrative international portfolio of clients Streamlined and enhanced customer journey by identifying and addressing key “pain points” to improve service delivery - Increasing revenue through new client on-boarding via digital marketing and networking - Helping client to define vision and requirements through brainstorming with client - Developing robust sales pipelines through social media, search and PPC marketing - Working with client teams and design/development partners to exceed client requirements - Further increasing client base by gaining referrals from existing clients - Creating marketing campaigns to appeal to specific market sectors - Analysing all sales data and streamlining marketing to maximise ROI - Ensuring that Azure delivers as per client requirements ensuring client vision is achieved - Establishing and exceeding sales targets as per sales forecasts Show less
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Forge Media Group
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United States
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Media Production
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1 - 100 Employee
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Account Director Digital and Online
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Feb 2011 - Mar 2015
Tasked with establishing the digital arm of this marketing, web, and print company, I led operations and new business for the digital side of Forge’s business. This included management of a dedicated digital team of five, including Web Developers, an SEO expert and a Sales Manager. - Gathered client requirements and developed sale-winning proposals - Negotiated price and service levels for each new client - Managed digital team in Auckland and off-shore team in the Philippines - Authored project blueprint for each new job and ensured team met all project milestones on time - Developed and implemented highly successful sales and account management strategies - Created new lines of business in each target market through online campaigns and referral marketing - Led sales and marketing meetings ensuring that all plans were aligned with company-wide business plan - Analysed sales metrics and client feedback to identify possible improvements in sales and service delivery - Worked with team to manage company website, SEO and content marketing - Oversaw Forge’s online strategy and social media marketing strategies Show less
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EMI Music New Zealand
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New Zealand
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Computer Networking Products
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Marketing Director
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Jul 2007 - Sep 2009
Consumer Marketing Director Brought in to the team at EMI to lead all consumer and trade product marketing, I worked with multiple marketing teams to shape marketing vision for acts signed to the EMI label as well as drive marketing for the EMI brand itself. This included, authoring annual marketing plans and promotional strategies across radio, television and cooperative advertising. -Led NZ marketing team on weekly conference calls with global HQs in London, New York and Sydney -Shaped marketing vision and goals across multiple target markets -Developed product-specific marketing strategies -Generated $300K new revenue through managing partnership with Air New Zealand among others -Worked with internal and external distribution teams to maximise exposure for product releases -Used multiple platforms to promote artists, including iTunes and Myspace -Conducted effective budgetary control ensuring maximum ROI -First point of contact for all major artists touring New Zealand -Developed innovative and disruptive marketing campaigns for artist music releases across EMI NZ Show less
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Sounds Music Stores
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United Kingdom
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Retail
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Marketing Director
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Aug 2004 - Mar 2007
Tasked with overseeing purchasing and marketing for Sounds Music Stores, New Zealand’s largest specialist music retailer. This included working with strategic partners and vendors to carefully negotiate price and spend thereby increasing revenue and maximising profit across our 50+ stores. I also oversaw a cost reduction programme by renegotiating existing contracts and seeking out better value suppliers. This saved the company 10% in line discounts.- Sourced and managed NZ $18M of product annually- Delivered further increases in profit by negotiating special pricing with vendors- Collaborated with supplier representative to strategize marketing for each product- Negotiated terms with suppliers and partners for advertising, freight costs and POS displays- Wrote and produced radio and TV ads through collaboration with production partners- Established new supplier relationships to maximise price and availability Show less
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Operations Manager: Website and Export
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Jul 2000 - Aug 2004
Brought into the team to develop and manage Sounds Music Stores’ website, soundsnz.com and Sounds’ export business, I developed the website using HTML and sound applications as well as custom graphics and website forms. I also maintained existing customer and supplier relationships and forged new ones. - Collaborated with internal retail and management teams to gather requirements for this B2B/B2C website- Created streamlined sales and operational strategies- Implemented marketing strategy to gain more customers and gain greater supplier buying power through higher volume orders- Sourced specialist and rare recordings through negotiating better supplier terms- Streamlined inventory management, supplier management and purchase processes- Increased company cohesion through development of company Intranet Show less
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SOUNDS MUSIC STORES
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United Kingdom
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Retail
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Regional Operations Manager
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Feb 1998 - Jan 2000
Rejuvenated activity in a previously neglected territory of 24 retail stores in Wellington and the South Island * Trained store managers and sales staff, developing managerial talent by reviewing monthly productivity and identifying strategies for improvement. * Teamed with marketing department to ensure effective merchandising and visual display presentations at store level. * Enforced store and company standards, windows, displays, and fixtures. Performed all management and operations functions for region. * Developed and implemented regional goals for both stores and individual staff Show less
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HMV
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United Kingdom
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Retail
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700 & Above Employee
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Store Manager
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Feb 1991 - Feb 1998
Store Manager Managed five HMV stores throughout the U.K. Nominated for manager of the year 1997 and won numerous customer service awards. Managed a team of twenty full time staff. • Reduced expenditure through development of streamlined roster system • Significantly exceeded performance targets rapidly achieving peak performance resulting in reduced expenditure, enhanced profits, lower staff attrition rate, and increased customer loyalty. • Functioned as Supervisor for TRAC point of sale system training program taking students onboard to learn all necessary skills. • Completed the company’s Store Manager Training program • Managed highly competent team of retailing professionals Show less
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Education
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1985 - 1988
Staffordshire University
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