Steve Barrett

VP, editorial director, PRWeek & Campaign US at Haymarket Media US
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Media Production
    • 100 - 200 Employee
    • VP, editorial director, PRWeek & Campaign US
      • Aug 2017 - Present

      New York City Metropolitan Area Oversee creation and production of key Haymarket Business Media brands, providing editorial vision and voice and supervising full-time and freelance editorial staff. Manage editorial budgets and content team to ensure PRWeek and Campaign are must-reads for their target audiences. Act as the public face of PRWeek US and a strategic partner for the brand's business-side team, working on revenue generation, partnership opportunities, and other projects to build readership and enhance the… Show more Oversee creation and production of key Haymarket Business Media brands, providing editorial vision and voice and supervising full-time and freelance editorial staff. Manage editorial budgets and content team to ensure PRWeek and Campaign are must-reads for their target audiences. Act as the public face of PRWeek US and a strategic partner for the brand's business-side team, working on revenue generation, partnership opportunities, and other projects to build readership and enhance the organization’s editorial resources and market leadership. Lead and oversee content strategy across PRWeek and Campaign US, maintain editorial quality, manage cohesive multi-channel content teams, ensure multi-channel vision is prioritized, use metrics and analytics to make decisions, and mentor a team of editors. Other responsibilities include management of PRWeek Global content and Global Awards, driving collaboration on global PRWeek projects.

    • Editor-in-chief, PRWeek
      • Apr 2010 - Present

      New York City PRWeek is the leading title for public relations in the US. News is updated each day online at PRWeekus.com, and distributed through a daily breakfast briefing and weekly online edition. PRWeek publishes a monthly print edition, which includes in-depth features, opinion, special reports, and surveys. The full content of all PRWeek publications is available to subscribers only, online at prweekus.com. PRWeek is a vital part of the PR and communications industries in the US… Show more PRWeek is the leading title for public relations in the US. News is updated each day online at PRWeekus.com, and distributed through a daily breakfast briefing and weekly online edition. PRWeek publishes a monthly print edition, which includes in-depth features, opinion, special reports, and surveys. The full content of all PRWeek publications is available to subscribers only, online at prweekus.com. PRWeek is a vital part of the PR and communications industries in the US, providing timely news, reviews, profiles, techniques and research for in-house and agency professionals. The annual PRWeek Awards honor the best campaigns, companies and people in the industry. An annual conference and a range of smaller events such as roundtables, webcasts and other forums provide opportunities for professionals to exchange ideas and share best practice.

    • Editorial director, PRWeek Global
      • Nov 2015 - Present

      New York City Oversee the development of PRWeek’s collaborative, global editorial products and pursue opportunities and partnerships to bring the PRWeek brand to new regions. Focus on growing the brand, starting with Asia and rapidly expanding into new markets, through a strategic combination of relevant coverage and commercial opportunities. I am the face of the brand in new markets and assess the editorial needs of each market accordingly, leading the development of global products such as… Show more Oversee the development of PRWeek’s collaborative, global editorial products and pursue opportunities and partnerships to bring the PRWeek brand to new regions. Focus on growing the brand, starting with Asia and rapidly expanding into new markets, through a strategic combination of relevant coverage and commercial opportunities. I am the face of the brand in new markets and assess the editorial needs of each market accordingly, leading the development of global products such as awards, editorial specials, and live events.

    • United Kingdom
    • Media Production
    • 700 & Above Employee
    • Editor-in-chief, Media Week
      • Sep 2006 - Apr 2010

      London Managed a 16-strong editorial team producing the premier magazine for the UK commercial media sector. Oversaw a successful relaunch of the print version of Media Week to freshen up its design and content and better integrate the magazine with the brand online. Oversaw brand extensions including MediaWeek.co.uk, Media Week TV (presenter), ‘The Media Week’ podcast (presenter), Media Week Awards, Media 360 conference, six single-discipline media planning awards, Question Time… Show more Managed a 16-strong editorial team producing the premier magazine for the UK commercial media sector. Oversaw a successful relaunch of the print version of Media Week to freshen up its design and content and better integrate the magazine with the brand online. Oversaw brand extensions including MediaWeek.co.uk, Media Week TV (presenter), ‘The Media Week’ podcast (presenter), Media Week Awards, Media 360 conference, six single-discipline media planning awards, Question Time, Plannertarium and numerous special supplements. Regularly represented Media Week in broadcast and print media, spoke at industry events and chaired conferences.

    • Editor-in-chief, Young People Now
      • Nov 2002 - Sep 2006

      London Managed a 10-strong editorial team producing a weekly magazine for the youth work and youth justice sectors. Oversaw brand extensions including career and training guides, supplements, conferences, awards and web site. Trustee of YPN Foundation. Chaired conferences. Regularly spoke at industry events and in national and regional media. Originated and created Young People Now’s PPA Award-nominated Positive Images campaign.

    • Associate Editor, Revolution
      • Sep 1999 - Nov 2002

      London Responsible for analysis, opinion, leader and columnists at Revolution, a weekly digital-media business magazine. Deputised for editor and news editor. Launched, managed and edited UK, US and Asian web sites - agency budget £250,000.

    • Trustee
      • 2006 - Apr 2010

      London YoungMinds is the UK's leading charity committed to improving the emotional wellbeing and mental health of children and young people and empowering their parents and carers.

    • Sales and Marketing Director
      • Jul 1995 - Sep 1998

      Leeds Managed team of four: responsible for new business development, marketing and account direction. Helped build Leeds-based Brand New Media from scratch into the leading digital agency outside the Southeast. Clients included Barr Soft Drinks, 3M/Imation, KP Foods, ICI Klea and Bass. Marketing responsibilities: web site, PR, direct mail and networking.

Education

  • University of Bradford
    BA (Hons) Social Policy & Administration - 2:1, (Social Policy, Youth Work, Politics, Economics, Public Affairs, Administrative Law, Sociology)
  • The University of Sheffield
    MA, Journalism Studies

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