Chief Executive Officer

• Jun 2023 - Present

BoomBright Media is bringing leading-edge digital display signage to the marketplace combined with creative services to develop unique immersive brand experiences. BoomBright Media is bringing leading-edge digital display signage to the marketplace combined with creative services to develop unique immersive brand experiences.

President

• Jan 2021 - Present

Partner in a marketing, brand, sales enablement and technology professional service firm. My role is focused on the optimization of business processes, strategic direction and scaling the business through business development, mergers and acquisitions.

Managing Director

• Mar 2014 - Jan 2021

Managing Director of the previous branded Graphic Intuitions which merged with Hewlko Creative Direction + Design to become Road Map Agency Inc.As Managing Director I worked on the business and lead the strategic account process within the Agency. -Oversaw/created a strategic direction for the organization -Provide overall governance on the firms activities- P/L responsibility through ensuring/monitoring financial and operational controls systems are in place and are being adequately executed-Facilitate finance requirements for the organization- Mentor key staff of the agency-Lead Business Development and Marketing for the agency-Thought Leadership-Lead merger with Hewlko Creative Direction + Design Show less

Board Chair

• Oct 2018 - Jun 2020

Executive Vice President

• Jun 2018 - Jan 2020

The new EVP position had been created to drive overall strategic planning and execution of annual operating plans for the entire scope of the Flaman Group of Companies. Accountable directly to the shareholders for executing targeted profitability, change management and culture of the organization.

Vice President of Marketing and Customer Experience

• Jan 2016 - Jun 2018

Senior Executive with P/L accountability Customer Responsibility is the number one value at Flaman Group of Companies. All aspects of the customer journey need to be "over managed" reviewed and reflected upon for improvement. This is achieved through mapping, monitoring, training and measuring for improvement all of the customer touch points. The goal of this position is nothing less than to make Flaman best in class for customer experience. This newly created position has a broad mandate within Flaman Group of Companies. Direct reports include marketing team, sales team, operations managers and territory managers. The mandate of Customer Responsibility is tied directly to financial results. Show less

Trailer Division Manager/Management Team

• Aug 2009 - Jan 2018

United and led the trailer sales team (25 +) of the newly amalgamated organization. Created and executed marketing and sales plans, stopping two year 30% declining division revenues trend and then achieving 100% revenue growth in three years.Developed new business opportunities by leveraging industry knowledge to market new product lines and help co-develop new products with manufacturing partnersIntroduced product accommodation strategy to the organization. The success in the trailer division cascaded this strategy throughout the entire organization.Developed and executed the organization's online strategy.Positioned Flaman Trailers as North American industry thought leader through Podcasting, (1st and only industry podcast) blogging, authoring articles for various industry magazines, creating consumer education, and key noting at annual industry events (NATDA) North America Trailer Dealer Association.Launched industry first trailer e-commerce. Show less

Vice President Marketing and Communications

• Jan 2012 - Jan 2016

A newly created position for Flaman Group of Companies added as a member of the senior executive team with P/L accountability. The position was charged with the task of consolidating, creating, directing and executing the overall marketing and branding of Flaman Group of Companies to meet growth goals set by the shareholders.Primarily responsible for creating and executing sales and marketing plans with division managers for Fitness, Rentals, Ag, Trailers, Service/Parts and Hardware Divisions. Tasked with ongoing evolution and execution of digital media strategy.Directly responsible for managing a marketing budget in excess of $3.5 M, an internal marketing team of seven, external contractors (3 - 6), vendors, plus project teams ranging from 5- 30 + individuals depending on the project. Show less

Instructor Project Management

• Nov 2007 - May 2015

I served as a sessional instructor passing along my real-world "in the trenches" Project Management practices within the PMI framework. Courses taught: Project Management: Overview Project Management: Scope and Integration Project Management: Time and Cost Project Management: HR/Communication Project Management: Quality Project Management: Risk and Procurement I served as a sessional instructor passing along my real-world "in the trenches" Project Management practices within the PMI framework. Courses taught: Project Management: Overview Project Management: Scope and Integration Project Management: Time and Cost Project Management: HR/Communication Project Management: Quality Project Management: Risk and Procurement

Vice President of Business Development

• Dec 2008 - Jun 2009

•Integrated and stabilized Southland Trailer Corporations’ acquisitions (BCT, RTE, NCT) into existing operations, creating solid business plans, projections, procedures and HR policies•Created sales projections and supporting marketing plans to turn struggling operations to profitability•Developed new business opportunities; led and managed the integrated sales and customer service team

General Manager

• Jan 2004 - Dec 2008

•Effectively guided the operation management of the corporation following the de-merger of Montgomery Brown group to Southland Trailer Corp.•Managed department team including production, scheduling, materials and drafting department heads•Created sales and marketing plans and managed a sales team of five professionals•Managed turnaround year, taking the company from stagnant growth to 11% revenue gain in the first year, followed by a combined four-year revenue growth of 62%, and a four year EBIT growth of 98%•Completed HR requirement planning including foreign worker recruitment and safety policies•Executed a variety of projects ranging from marketing support materials, new product development, obtaining certificates of recognition and plant restructuring•Promoted, fostered and created a team environment from an environment of interdepartmental distrust•Demonstrated proven ability to develop and implement a strategic plan and handle P/L responsibility Show less

Marketing Manager

• Sep 2002 - Dec 2003

•Created and implemented marketing and sales plans, where key projects included e-commerce enhancement to generate in excess of $1 Million in retail quotes monthly•Instituted “Dealer Development Day”, an event which required co-ordination of all staff and dealers for training and program presentation•Developed an extensive product catalogue including storyboarding, writing advertising copy, directing design process and managing photo shoots•Created a merchandising line and program for Southland Trailer Corporation end consumers, planned and executed high profile tradeshow participation Show less

Vice President

• Oct 2000 - Sep 2002

•Created all company procedures, methodologies and exterior contracts for marketing firm dedicated to the Agricultural sector •Created and implemented comprehensive marketing plan and supporting marketing materials •Procured new business, including the development and management of a sales team •Personally achieved 42% of company sales, a 200% increase in revenue, and 353% increase in profit in a two year period •Developed integrated online B2B systems for government agencies, large corporate clients, medium and small businesses •Developed an online Project Management Portal for management of client projects and expectations Show less

Manager of Operations

• May 1998 - Sep 2000

•Implemented company sales strategy and supporting marketing campaigns •Negotiated and drafted key strategic contracts in regards to distribution, licensing and representation agreements •Managed and executed company Tradeshow presences at world class venues of Electronic Entertainment Expo – Los Angles and London UK; International Toy Fair – New York City •As founding member of a new venture in a Dot Com business; co-wrote initial company business plan, (including all financials), procured funding from private and venture capital sources, conducted all initial business requirements (licensing, procedures, asset purchases). •Created and controlled all shipping logistics for company including negotiation of contracts •Created the manufacturing process to bring a product - “the stone”, an online mystery puzzle, to market with mass production potential. •Implemented HR procedures for 15 hourly staff Show less