Experience

Danver Stainless Outdoor Kitchens

• United States
• Furniture
• 1 - 100 Employee

• Digital Design Director

  • 2021 - Present

  • Research and design branding, UI/UX, digital and traditional marketing collateral • Develop, edit and maintain HTML, CSS, JS and related code • Design and manage digital marketing tools and assets • Research, strategize and implement organic SEO content • Collaborate with Sales, Engineering and Production teams on new product launches • Research and design branding, UI/UX, digital and traditional marketing collateral • Develop, edit and maintain HTML, CSS, JS and related code • Design and manage digital marketing tools and assets • Research, strategize and implement organic SEO content • Collaborate with Sales, Engineering and Production teams on new product launches



Sloan Industries (John Michael Kitchens & SkyVue Outdoor TVs)

• CDO/Marketing & Creative Director

  • 2014 - 2020

  • Created all branding, print collateral, advertising, UI/UX and SEO/content strategy • Designed and managed all digital marketing communications and assets • Developed, edited and maintained all HTML, CSS, JS and related code • Created all design systems for external websites and internal applications • Directed and edited all internal and external video/photo shoots • Designed new digital campaigns that increased online sales by 100% • Researched and analyzed all daily traffic and SEO while measuring KPI’s • Project Manager for all SEM, PPC and Google AdWords campaigns • Developed marketing programs to attract new B2B clients and increase national dealer network while still growing B2C sales • Responsible for all social media postings and campaign development • Involved in interviewing and hiring all design, developer and support team members • Managed and directed cross-functional teams to meet and exceed goals Show less



York Technical College

• United States
• Higher Education
• 300 - 400 Employee

• Creative Services and New Media Manager

  • 2013 - 2014

  • Responsible for all website(UI/UX) designs, edits and updates• In charge of conceptualization and design of all internal and external publications• Created and maintained all brand standards and design systems• Designed all print and digital advertising campaigns including newspaper, magazine and billboards• Developed relationships with external vendors for printing, signage, etc.• Worked with college administration to come up with the best plans for student retention and ways to attract incoming students• Created and managed all social media postings and campaigns• Interviewed and involved in the hiring process for all marketing department staff Show less

• Digital Design Program Mgr./Instructor

  • Aug 2008 - Dec 2012

  • Helped develop the first Associate Degree Program for this particular curriculum and worked with community business leaders to maintain proper course content• In charge of interviewing and being a part of the hiring process for part-time design faculty• Taught Photoshop, Illustrator, InDesign, Typography, Web Design and Animation courses



em7 Studio

• Spain
• Architecture and Planning
• 1 - 100 Employee

• Creative Director/Sr. Designer

  • 2005 - 2014

  em7 Studio was my personal award-winning Design Studio that included doing work for many businesses around the Charlotte area. Projects ranged from branding, logos and web design to billboards, print collateral and marketing consultation. em7 Studio was my personal award-winning Design Studio that included doing work for many businesses around the Charlotte area. Projects ranged from branding, logos and web design to billboards, print collateral and marketing consultation.