Experience

TrueMoney Vietnam

• Vietnam
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • May 2022 - Present



SOTATEK., JSC

• Vietnam
• Software Development
• 300 - 400 Employee

• Marketing Team Leader

  • Mar 2021 - May 2022



Ekoios Technology

• Vietnam
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Aug 2020 - Mar 2021

  • Boost SEO ranking of company website: top 1 global for Blockchain development services related keywords. • Research, define and propose Brand Identity (guideline, tone) & Strategy to Board of Directors. • Managed a team of 3 members to renovate old website, produce content & build sales documents. • Research on market, competitors, USPs to devise appropriate strategy of IT services & solutions to BOD. • Plan & execute email marketing campaigns using MailChimp to nurture & generate leads. • Host webinars to enhance brand awareness & generate leads. • Manage & report performance of all Digital & Event marketing campaigns, ensuring the highest ROI. Show less



FPT Digital

• Vietnam
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Marketing Consultant

  • Apr 2020 - Jul 2020

  • Research, define and propose Brand Identity (guideline, tone) & Strategy to Board of Directors. • Work in team to build & propose IMC Marketing plan including: website, facebook, online media booking, display network, LinkedIn, Youtube, webinar. • Research & write analysis of business & marketing trends copies to publish on fanpage & FPT Digital website. • Other business analysis tasks assigned by Chief Operating Officer & Business Analysis department. • Research, define and propose Brand Identity (guideline, tone) & Strategy to Board of Directors. • Work in team to build & propose IMC Marketing plan including: website, facebook, online media booking, display network, LinkedIn, Youtube, webinar. • Research & write analysis of business & marketing trends copies to publish on fanpage & FPT Digital website. • Other business analysis tasks assigned by Chief Operating Officer & Business Analysis department.



THACO Group

• Vietnam
• Automotive
• 100 - 200 Employee

• Senior Marketing Specialist, BMW Vietnam – Retail Division

  • May 2018 - Mar 2020

  • Generated 38.8 billion VND revenue via dealers’ Digital Marketing activities. • Plan & organize Marketing events with total budget over 15 billion VND, 1000+ participants. • Grow 2 BMW dealers’ fanpage from 0 to over 44,000 followers in total within 1,5 years. • Work in team to propose & implement Dealer’s Brand & Retail Marketing campaigns including Trade Marketing, Event Marketing, Digital Marketing • Research on market, competitors, USPs to devise appropriate strategy to BOD. • Manage all marketing channels of Dealership including OOH, Digital... ensuring all materials complied to Corporate Identity standards. • Manage performance & report budget of all Digital & Event marketing campaigns, ensuring the highest ROI. Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Official Marketing Trainer

  • Jun 2018 - Jun 2019

  • Host 30+ Digital Marketing training sessions with over 800 learners in total. • Develop syllabus & conduct Digital Marketing training sessions as scheduled. • Provide marketing consulting services for learners (mostly SMEs employees & owner’s). • Encourage learners to use services provided by Google including Google Adwords, Google My Business, Google Sites… • Host 30+ Digital Marketing training sessions with over 800 learners in total. • Develop syllabus & conduct Digital Marketing training sessions as scheduled. • Provide marketing consulting services for learners (mostly SMEs employees & owner’s). • Encourage learners to use services provided by Google including Google Adwords, Google My Business, Google Sites…



AM Media VN

• Vietnam
• Advertising Services

• Senior Account Executive

  • Jul 2017 - Apr 2018

  • Operate & optimize clients’ campaigns with over 1,5 billion VND margin in total. • Work in team to devise campaign plan that meets the client's brief and budget. • Research on client’s market, competitors, USPs to devise appropriate strategy. • Briefing the creative team (design, copywrite) who will produce the adverts. • Tracking KPIs & reporting on the campaign's progress, ensuring performance. • Negotiate outsource contracts to deliver services with efficient costs. • Balancing budget among different marketing channels to maximize performance. • Staying up-to-date with new digital marketing technologies to keep up with trends. Show less