Experience

Annalect

• United States
• Advertising Services
• 700 & Above Employee

• Sr Director

  • May 2021 - Present

  New York, United States Collaborative role working with OMC agency teams to drive better outcomes for their clients using bespoke tools, data and reporting through Omnicom's proprietary data and technology platform, Omni.



Assembly Global

• United States
• Advertising Services
• 700 & Above Employee

• VP Director, Integrated Communications & Marketing

  • 2015 - May 2021

  New York, NY My clients include Boehringer Ingelheim, Expedia/Travelocity, Galderma Pharmaceuticals - Drive acquisition strategy and lead generation across Rx & online travel businesses, bringing digital accountability to TV - Integrate Data & Analytics through the marketing process using automation, with 1st and 3rd party data partners - Measurement and validation of all channels' performance and role, in regards to return and consumer journey, ultimately driving strategy and investment



Initiative

• United States
• Advertising Services
• 700 & Above Employee

• SVP, Group Account Director

  • 2011 - 2015

  New York, NY I was the client lead on Merck Consumer Care, Kao Brands, and Ameriprise businesses, leading all planning and buying functions on all platforms •Established process and tools to drive integrated communications to market •Lead expansion of custom content as a component in consumer’s brand experience



MEC

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Partner, Client Service Director

  • 2010 - 2010

  New York, NY My charge within the Campbells portfolio was the Soups & Beverages Division •Was a trusted partner and collaborated extensively with shareholder agencies building, on insights and communications platform to establish strategic base •Delivered client savings goals while maintaining impact using client data in MEC proprietary tools to optimize plan channel tactics



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Partner, Managing Director

  • 2007 - 2010

  As a Managing Director working on the Sprint business at Mindshare, I led local and national strategy and program development for Mindshare’s biggest US client - Interpreted econometric analytics and segmentation studies resulting in dramatic shifts in spending strategy that drove increases in brand health metrics - Built customized engagement programs with a variety of media partners to drive brand utility and preference in a commodity product and category that ultimately helped reverse… Show more As a Managing Director working on the Sprint business at Mindshare, I led local and national strategy and program development for Mindshare’s biggest US client - Interpreted econometric analytics and segmentation studies resulting in dramatic shifts in spending strategy that drove increases in brand health metrics - Built customized engagement programs with a variety of media partners to drive brand utility and preference in a commodity product and category that ultimately helped reverse negative trajectory in business results

• Strategic Planning Director

  • 2005 - 2007

  I was hired out of the US by the Worldwide group in London to help ramp up new Unilever European/Global planning assignments. Categories responsibilities include: Fabric Cleaning & Care, HH Cleaners, & Beverages. •Entrepreneurial role in facilitating organization of MindShare services across Europe and in turn globally, on new Unilever business gains •Developed centralized, global Brand communications strategies applicable across cultures and countries •Provided consultation on… Show more I was hired out of the US by the Worldwide group in London to help ramp up new Unilever European/Global planning assignments. Categories responsibilities include: Fabric Cleaning & Care, HH Cleaners, & Beverages. •Entrepreneurial role in facilitating organization of MindShare services across Europe and in turn globally, on new Unilever business gains •Developed centralized, global Brand communications strategies applicable across cultures and countries •Provided consultation on portfolio management, budgeting and marketing investment

• Senior Partner, Group Media Director

  • 2001 - 2005

  I was picked to transition to Mindshare from Lowe, with the consolidation of Unilever business, managing Fabric Cleaning and Care, Skin Care, Food, Beverages, & Prestige Fragrance categories •Manage billings in excess of $150MM and a team of 12+ people •Execution of cross-channel planning strategies, interfacing with 20+ Unilever agencies



Lowe & Partners: New York, NY

• Vice President, Associate Media Director

  • 1999 - 2001

  I started my tenure on the Unilever business at Lowe as primary day to day contact on the Laundry brands, Spreads, Foods and Dressings. •Evolved linear, mass media approach into a comprehensive strategic structure, marrying media insights and creative strategies



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Group Media Supervisor

  • 1998 - 1999

  US Postal service account managing activity with four partner agencies in one, integrated approach. •Responsible for extensive negotiations with over one hundred professional and college sports franchises for media and site placements