Experience

Deliveright

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• SVP - Head of Sales

  • Feb 2023 - Present

  Deliveright is the first AI-powered logistics technology company to solve final mile delivery challenges for e-commerce retailers and manufacturers. Deliveright’s proprietary logistics technology platform, Grasshopper®, manages all stages of fulfillment, enabling full supply chain visibility for our partners and a best-in-class delivery experience for their customers. Deliveright is the first AI-powered logistics technology company to solve final mile delivery challenges for e-commerce retailers and manufacturers. Deliveright’s proprietary logistics technology platform, Grasshopper®, manages all stages of fulfillment, enabling full supply chain visibility for our partners and a best-in-class delivery experience for their customers.



Fetch Rewards

• United States
• Software Development
• 1 - 100 Employee

• Senior Vice President - Partner Development

  • May 2021 - Feb 2023

  Fetch Rewards is a mobile shopping platform that connects and rewards everyday shoppers for buying the brands they love. The Fetch Rewards apps gives users an easier way to save on everyday purchases by simply scanning their receipt and racking up points that they can use on hundreds of valuable rewards from a variety of different retailers and brands. For our CPG partners, connecting with shoppers has never been easier! Fetch Rewards is a mobile shopping platform that connects and rewards everyday shoppers for buying the brands they love. The Fetch Rewards apps gives users an easier way to save on everyday purchases by simply scanning their receipt and racking up points that they can use on hundreds of valuable rewards from a variety of different retailers and brands. For our CPG partners, connecting with shoppers has never been easier!



Symphony RetailAI

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Vice President - CPG Engagement

  • Dec 2016 - May 2021

  Currently, I oversee the CPG Engagement across all of Symphony RetailAI’s grocery partnerships in the USA. I manage a team of 15 Directors and Managers who act as consultants and strategic business partners of our CPG clients. I work closely with our Retail Leads to help shape the retail strategy and processes, leveraging customer/shopper data to enhance assortment, promotions, pricing and category strategy at all of our retail partners. I am accountable for the P&L of the CPG team, as well as the hiring, development and overall team management for the CPG Directors and Managers. As the VP of CPG Engagement, I manage the relationships and workplans for all of our CPG clients across the USA, ensuring that our clients maximize their ROI throughout our partnership. In this role, I have successfully grown the business in every year, overachieving sales targets and operating at a 99% client retention rate, with >50% of clients adding incremental SaaS solutions and consulting services. As VP CPG Engagement, I have also developed new strategic partnerships for Symphony RetailAI, finding new solutions and companies that generate a reciprocal benefit for Symphony RetailAI, our clients and our strategic partners. Show less



dunnhumby

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Director - Retail Engagement

  • Sep 2016 - Dec 2016

  In this role, I led dunnhumby’s Retail Engagement with Metro Inc at Metro’s head office in Montreal, Quebec. I successfully managed all senior level relationships across Merchandising, Marketing, Loyalty, Shopper Marketing and Market Research, regularly meeting with Metro’s CMO, CIO and SVP Merchandising.During my time in this position, I spearheaded major projects in Pricing and Shopper Perception of Metro as a retailer versus the competition. I also managed projects in Category Strategy and Targeted Communications (online and print), all focused on the retention of Metro’s most loyal shoppers. I managed a team of 8 Retail Client Managers and Directors, as well as worked very closely with the onsite Analytics team and remote Analytics team based in India.The overall P&L of the Quebec retail business was my responsibility, ensuring the revenue targets were met and costs were controlled. I also effectively hired, developed and led a thriving team of existing and new employees. I gained valuable experience shaping the strategies and work plan for the joint-venture engagement while being an active member of the Leadership team. Show less

• Director - Manufacturer Practice

  • May 2015 - Sep 2016

  Leading the setup and launch of dunnhumby’s shopper marketing capabilities to retailers and CPGs in India. Engaging with all levels of the business, from the C-suite to the zonal managers, I was responsible for ensuring the shopper marketing data is embedded into all business processes and the capabilities are integrated throughout the organization, enabling better, customer-focused business decisions. I was responsible for all aspects of the external CPG relationships, developing new business with global manufacturers, as well as local India manufacturers. I ensure our clients see the value in their partnership with dunnhumby and that their teams are optimizing the use of the shopper marketing tools and capabilities that we have introduced to the India market. Internally with our retailer partner, I worked with their marketing and loyalty teams to design, implement and evaluate different loyalty programs and targeted communication strategies, through both in-store and digital channels. My scope of work also included assortment, promotions, pricing, customer segmentation and shelf/store layout.I was responsible for the overall P&L of the business, ensuring the revenue targets are met and costs are controlled. I was a member of the Leadership Team, shaping the strategies and work plan for the joint-venture engagement. Show less

• Associate Director - New Business Development

  • Jan 2015 - Apr 2015

  Part of the team responsible for increasing our business revenues by developing new business partnerships within the Canadian retail market. I also owned all sales targets for dunnhumby’s targeted customer communications business with CPGs and Metro Canada.Discovery meetings with potential new business partners developed my understanding of their business needs, which allowed me to tailor a proposal to meet their requirements using a combination of dunnhumby’s core capabilities. I was responsible for the targeted customer communications P&L for dunnhumby Canada. I met with global and local CPG companies to understand their business objectives: whether that was to retain current customers, acquire new customers, or introduce a new product or brand. Once we established their business objectives, I would recommend the right communication vehicle to educate/inform/communicate with the targeted customer base. Customer segmentation and objective-based targeting were used to determine the optimal mix of customers. Communications included both direct-to-consumer and digital channels. Show less

• Associate Director - Manufacturer Practice

  • Jan 2013 - Dec 2014

  Responsible for the management of 12 CPG clients, I regularly connected with key stakeholders from VP to analyst level. I created and owned the annual work plans for each client. I worked across the CPG's sales, insights and marketing teams with a train, coach and consult approach on how to use the shopper data to truly understand their customers buying behavior. This approach allowed the CPGs to identify trends in the market and optimize their trade and marketing budgets.

• Insight Account Manager - Manufacturer Practice

  • Jan 2011 - Dec 2012

  Responsible for a portfolio of CPG clients, working together with their teams to execute against the work-plan. Responsibilities included training clients on the dunnhumby capabilities and working with their teams on internal marketing projects, category assessments or ranging/assortment reline projects. I was also responsible for creating an annual targeted communication plan for 20+ manufacturers, deciding which brands and products should be included in the personalized customer communication vehicles that Metro and dunnhumby sent to customers. Show less



University of Windsor

• Canada
• Higher Education
• 700 & Above Employee

• Marketing Consultant

  • Nov 2009 - Jan 2010

  3 month consulting contract to create a new marketing and brand strategy for a Windsor law firm. I researched competitor's marketing plans and created a competitive analysis. Through relevant journals articles and publications, I learned about the legal industry and the best practices in law firm marketing. I developed new marketing strategies and recommendations for the law firm to pursue. 3 month consulting contract to create a new marketing and brand strategy for a Windsor law firm. I researched competitor's marketing plans and created a competitive analysis. Through relevant journals articles and publications, I learned about the legal industry and the best practices in law firm marketing. I developed new marketing strategies and recommendations for the law firm to pursue.



Crayola

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Consultant (MBA Corporate Projects)

  • Nov 2008 - Aug 2009

  Through the MBA Corporate Partners program, I worked on projects for Crayola Canada that included marketing research into new revenue streams, customer perception of Crayola products, new product launch strategies and grassroots sponsorship. Myself and my team designed surveys to collect customer feedback and understand the market's perceptions of Crayola products. Through this data, we planned new channel strategies, designed to allow Crayola to connect with a new universe of customers without diluting their brand equity. We also created marketing and launch plans including pricing, packaging, promotion for a new brand Crayola was introducing to the Canadian market. Show less



Pioneer Family Pools

• Canada
• Retail
• 1 - 100 Employee

• Parts Department Retail Manager

  • May 2006 - Sep 2008

  In this position, I would liaison with customers to understand their swimming pool needs and recommend the products and/or services that would allow them to continue to operate or upgrade their systems. As the department manager, I trained new employees on company culture and industry regulations, as well as created and implemented a commissions program to motivate employees. Throughout my employment at PFP, I continuously generated the highest revenues across all departments. In this position, I would liaison with customers to understand their swimming pool needs and recommend the products and/or services that would allow them to continue to operate or upgrade their systems. As the department manager, I trained new employees on company culture and industry regulations, as well as created and implemented a commissions program to motivate employees. Throughout my employment at PFP, I continuously generated the highest revenues across all departments.