Digital platform manager

• Sep 2020 - Present

Work on HCP engagement platform MSDP 医默相通 via WeChat & Website Practically apply Scrum as new way of working. Work on HCP engagement platform MSDP 医默相通 via WeChat & Website Practically apply Scrum as new way of working.

Digital Product Manager

• Mar 2019 - Sep 2020

Digital Marketing Manager

• Oct 2018 - Mar 2019

I worked as Digital marketing manager for Stratasys, responsible for Digital engagement via official website and WeChat, generate leads through organic and paid digital channel, and apply Salesforce to help convert leads into opportunities. I worked as Digital marketing manager for Stratasys, responsible for Digital engagement via official website and WeChat, generate leads through organic and paid digital channel, and apply Salesforce to help convert leads into opportunities.

Country Internet Marketing Manager

• Aug 2016 - Sep 2018

Brand digital platform management1. Brand website: Product owner of the brand website based on CQ5, manage framework and UX. Successfully boost conversion rate, improve from 1.5% to 4.4%, UGCR from 63% to 69% via reconstruct key decision journey and homepage.2. Leads management: Manage Leads from digital and event channel via SFDC and E2E dashboard. Work closely with global SFDC team and local business team to land global projects and customize local demands.3. Daily operation: product online/offline, seasonal promotion to JD/Tmall, CRM data integration, Weibo & News center.Digital capability enablement:1. Remarketing campaign via DSP/DMP based on brand TA/look alike TA.2. Search: SEM: communicate with marketing manager to plan 2017&2018 SEA strategy cross 8 product lines. SEO: Manage SEO for brand website to increase organic traffic3. CRM (back-end): Connect with CRM Datawarehouse to setup TA pool and enables pre-define/ad hoc segments to actively engage customers via Wechat. Show less

Senior Web Analyst

• Jan 2013 - Aug 2016

I am working at Philips Digital Service team via Dragonsoftbravo since January 2013, I am leading the reporting and analysis team in china to deliver operational support to stakeholders of Philips Health Tech, Health System and Lighting Solutions.As a part of digital service team, and digital service china team, reporting and analysis team is responsible for data reporting and analysis for Philips official web site and other external data source from other digital platform such as user survey, data from official shop and e-trade platform. Show less

Digital analytics manager

• Jan 2013 - Aug 2016

Dragonsoft Bravo Consulting is a high quality and cost-effective IT service provider for Global 1000 companies. Dragonsoft Bravo Consulting is a high quality and cost-effective IT service provider for Global 1000 companies.

Web Analyst

• Oct 2010 - Dec 2012

Responsible for web analysis and tag management. Was also attend project to develop internal system to track website performance and user behavior. Responsible for web analysis and tag management. Was also attend project to develop internal system to track website performance and user behavior.