Director, Creative Services

• Oct 2022 - Present

Creative Director

• Mar 2010 - Present

Responsible for the creative process and workflow of materials for a variety of companies, ranging from global retailers to start-up businesses across a number of industries, including but not limited to footwear and apparel and tech-based health and wellness. • Develop seasonal and day-to-day creative assets in collaboration with Marketing, Product, Content, Design and Merchandising teams. • Provide full-service creative direction and design for a variety of sell-in and sell-through materials, as well as budgeting, project management, production and printing. • Oversee photo and video shoots as both Art Director and/or principal photographer, including pre- and post-production for location and studio shoots. • Execute multi-channel visual campaigns (digital, social, print, OOH) from conception to delivery, leveraging research, analytics and brand insights. • Manage a suite of outside resources for design, illustration, video, web, social and digital projects.

Senior Art Director

• Oct 2005 - Mar 2010

Responsible for conceptulizing and creating assets for the following business categories: Corporate: annual reports, CSR reports, packaging Retail: seasonal in-store graphics program design and production, 2D and 3D in-store executions, as well as marketing collateral to support Specialty and Factory Outlet stores Timberland Boot Company: TBL premium collection Look Books, Brand Ethos Book and marketing materials Wholesale: Look Books, seasonal graphics and marketing collateral Values Marketing: designed launch of TBL online social networking effort and ongoing event marketing • Managed and provided creative direction to a team of contract designers (1 to ­5 depending on seasonal workload) • Worked with internal and external partners to create impactful creative that elevated the Timberland brand • Created seasonal guidelines, including photo direction, color palette, typographic style and other season-specific assets • Traveled to collect seasonal inspiration, articulated findings through creation of videos and other visual materials to guide the extended design, marketing and product teams • Art directed photoshoots (lifestyle and still life); responsible for researching and identifying appropriate photographer, talent and stylists • Designed consumer catalogs, Timberland’s first forey into the DTC catalog space

Graphic Designer

• Jan 2003 - Oct 2005

Managed design and production of creative marketing collateral for colleges, universities and private boarding schools. • Led the design of view books, supplemental brochures and web site creative for accounts, such as Amherst College, Brown Medical School, Stanford University and Simmons College • Art directed photoshoots, initiated client and printer contact, as well as updated the other designers and Creative Director on current design trends Managed design and production of creative marketing collateral for colleges, universities and private boarding schools. • Led the design of view books, supplemental brochures and web site creative for accounts, such as Amherst College, Brown Medical School, Stanford University and Simmons College • Art directed photoshoots, initiated client and printer contact, as well as updated the other designers and Creative Director on current design trends