Experience

Design Toscano

• United States
• Consumer Goods
• 1 - 100 Employee

• Senior Merchant/Creative Director- Design Toscano

  • Jul 1996 - Present

  Collaborate with Toscano owner to formulate direction of company. Direct all creative efforts for in-house retail decor catalog. Develop exclusive designs and products (Statuary, Furniture, and Home Decor) for Design Toscano catalog and wholesale efforts. Formulate marketing program as it relates to brand and copy direction for every product. Manage visual and written content for website and affiliate channels. Foster creative writing team to expand new customer segments by use of web driven, analyzed SEO keywords. Travel to China/Europe to supervise creation/development of exclusive product line for home and garden. Work with factory owners to lower costs, improve quality and production for exclusive Toscano designs.



JB GRAPHICS

• United States
• Graphic Design

• Senior Art Director

  • Nov 1981 - Apr 1996

  Award-winning art director whose background includes 1995 Ozzie for art direction. Managed budgets, creative deliverables and in-house and freelance teams to lead all phases of creative for customers that included: Lands' End, Design Toscano, McDonalds Corp, Carl Buddig Corp, Graymills Corp, Skil Corp, Pasquesi Home and Garden Stores, Nightingale Conant, Modern Metals Magazine, House on the Rock. Delivered out-of-the-box concepts, Directed copy writers and photographers coordinated with various stylists on extensive location photo shoots. Vast knowledge of production: color-correction and trapping, high end printing.