Senior Microsoft Solutions Architect

• May 2023 - Present

Contribute to Senturus' growth by enhancing solutions, fostering client relationships, and mentoring team members. Ensure accurate documentation of designs and deliverables for smooth transitions. I will lead and drive the continuous growth and innovation within the Microsoft BI space at Senturus, aiming to establish the company as an industry leader. By delivering the most innovative, effective, and creative solutions, we will address the ever-changing business requirements faced by organizations in today's platform-driven landscape. As a Data and Analytics Solutions Consultant at Senturus, collaborate closely with clients and the sales team to design and implement advanced data and analytics solutions. Act as a subject matter expert in Microsoft solution design and implementation, leading the execution of complex business intelligence platforms. Conduct thorough assessments of client requirements to identify suitable solutions, and present innovative proposals showcasing the value of modern data platforms. Work with cross-functional teams to integrate cutting-edge technologies, provide hands-on expertise in configuring and deploying BI platforms, and stay updated on industry trends. Offer guidance to clients on best practices and conduct training sessions. Show less

Advanced Analytics Lead (Business Intelligence & Data Governance)

• Jan 2020 - Present

• Built a cohesive BI strategy and roadmap for the organization, aligned with business priorities and opportunities.• Drove advanced analytics, machine learning, AI, and package development into existing product development and marketing campaign strategy.• Used data mining to add value to existing products and enabled development of new suite of stand-alone product & service offerings....• Through clustering, association, classification, and regression to create models based on transactional and behavioral attributes derived from 17+ data sets, clear patient profiles emerged. This allowed us to perform A/B testing, cohort analysis and segmentation in order to delivery a personalized user experience for patients, including product recommendations.• Diagnose and resolve Power BI issues• Oversee AWS (Amazon Web Services) utilization and keep cloud service costs within forecasted budget.• Serve as the product owner for data discovery and data cataloging tools and workflows - championing best practices, data definitions and issue resolution across multiple teams and systems• Develop enterprise data quality management programs and tools• Develop data training/data literacy programs to drive a data culture across the organization• Manage BI infrastructure and licenses, ensuring high availability, performance and access to all users Show less

Data Integration Consultant

• Aug 2018 - Dec 2019

Integrated Sales, Clinic Patient Care, Marketing, Customer Service, Research and Development metrics on a single dashboard and ETL modeled data to create custom visualizations; resulting in an 80% time reduction for all internal teams.• Consolidated 17 different 3rd party platforms into a single source interactive dashboard for use by Finance, Marketing, Operations, Development, Leadership, and HR• Strategically outlined a better plan for data extraction, automation, and storage through creation of a master data warehouse for easily accessing accurate information and reducing manual reporting from an hour to a few clicks• Streamlined Sales reporting on phone calls, meetings, pipeline, customer development, ROI, and leads that led to a 110% lift in acquisition and an increased retention rate• Was able to increase the number of patients a clinic could see in a day and the care received, through creation of data on sessions, geography, symptom searches, page views, and logins • Provided Marketing with data on campaign effectiveness, website analytics, acquisition behavior, ad buy results, demographics, and social media engagement for use in budget allocation • Increased efficiency of inventory management with the combination of transaction, location, demographic & seasonal app engagement• Automated Customer Support reports that provided inventory, service tickets, user engagement, and sales loyalty numbers that allowed for the up-sell of products by 75% and the reduction of manual labor from 16 hours/month to 15 minutes• Set up a custom dashboard for the CEO to view user engagement data, that led to a $200K investment and a time savings of 80%• Created training and documentation and provided technical guidance to a team of 5 analysts & developers through classes, videos, meetings, Q&A online forums, and one-on-ones Show less

Principal

• Aug 2018 - Present

Data & Analytics Consultant

• Jan 2021 - May 2023

Inspire11 is a full service, digital and analytics consulting firm dedicated to making an impact for our clients, employees and communities. The 11 in our name is significant in that it represents going above and beyond expectations…in everything we do. Our focus is on the perfect alignment of our proven, talented consultants with your most strategic and innovative initiatives. We believe that Change and Disruption are guaranteed. Evolution and relevancy are the keys to building sustainable organizations that will serve generations to come. We help our clients by altering the DNA of companies to break down barriers so that everything (and everyone) is integrated and works together beautifully. We help companies become outcome driven and build empathetic experiences that delight their customers and employees. Show less

Director Business Intelligence + Sr. Manager - Strategy & Insights

• 2015 - 2018

Spearheaded design and optimization of data warehouse infrastructure, enterprise reporting, and dashboards that defined standards for analytics, ETL storage and data exchange for both Hello World and their clients.• Boosted revenue by transitioning analytics-specific packages from free to paid that increased add-on service revenue by 20%• Identified opportunities to convert vendors such as "Clorox", "Toys R Us", and "Samsung" from "promotions only" to "data & analytics" and other value add services including consulting and reporting• Managed a multi-site team of 10, including the technical training of multiple mobile SMS platforms for use in marketing campaigns• Built a mobile CRM administrative dashboard utilizing a SAFe Agile framework for loyalty clients such as "Toys R Us", & "Ambercrombie & Fitch"; including the ability to upload content accurately and quickly through customized codes • Was peer nominated and earned the "Everyday Hero" award for "change" leadership during a major company transition period Show less

Senior Account Manager

• 2011 - 2015

Managed Premier Client Accounts, and led the development and execution of mobile campaigns that led to higher revenue, contract renewals, and stronger business relationships.• Created custom marketing strategies such as "Happy Birthday", Welcome Series" and others that incentivized the program members from "Sam's Club"," OfficeMax" and other Fortune Retailers to become subscribers, increasing membership from 100K to $2M +• Created templates for clients that tracked acquisition via SMS campaigns and keywords to make customers easy to segment and re-target• Achieved 80% of all Mobile Marketing Revenue and earned an 85% retention rate through a 35% increase in new SMS marketing subscriptions • Educated key stakeholders on best practices & compliance for mobile marketing, to ensure legal messaging, ad effectiveness and the creation of colorful, detailed reporting Show less