Experience

Custom Truck One Source

• United States
• Machinery Manufacturing
• 500 - 600 Employee

• Account Manager - Regional Business Development

  • Jun 2019 - Present

  Charged with establishing a market footprint across the MN and eastern Dakotas territory, I introduced the company to prospective customers and delivered winning presentations. I also partnered with units of government to write specifications for highly customized purpose-built trucks and led the production-sales interface to assure the fulfillment of customer specifications. Highlights of my contributions include: • Successfully cultivating relationships with principals to end 2020 with $5M in new equipment sales and rentals revenues, beating the forecast by upward of 25%. Show less



Boyer Trucks

• United States
• Truck Transportation
• 1 - 100 Employee

• Director, Sales and Marketing

  • Apr 2014 - Dec 2018

  Owning sales and marketing results for the heavy trucks line of business, I implemented strategies to gain a competitive edge across a five-market area. Further, I partnered with branch managers across six locations to optimize stocking plans, orchestrate promotions, and generate buy-in for new sales programs and also cultivated relationships with key accounts to drive repeat and referral business. Highlights of my contributions include: • Launching a comprehensive rebranding project to improve the consistency of messaging themes and voice while reinforcing the brand value for three business units across digital and print media. • Introducing new sales programs to enhance turnover and minimize excess inventories by upward of 60% while also promoting more brand-specific marketing initiatives. • Creating a service-driven culture through the establishment of clear performance expectations and development of highly disciplined, accountable teams. • Initiating customer surveys and leveraging feedback to identify opportunities for enhancing service delivery and customer satisfaction across the organization. • Championing the adoption of a new compensation plan to better motivate service advisors and incentivize an outstanding customer experience. Show less



Centerline Tank and Trailer Manufacturing, LLC

• Director, Sales and Marketing

  • May 2011 - Apr 2015

  Directing the sales and marketing functions for multiple divisions, I managed and motivated sales, service, and technical teams to achieve objectives for revenue generation and customer satisfaction. Additionally, I developed a dealer network, oversaw national accounts; influenced the development of business development, marketing, and promotional content; and steered decisions for dealer and direct sales pricing to fulfill gross margin targets. Highlights of my contributions include: • Adeptly generating top sales results for key accounts, minimizing roadblocks to major transactions ranging in value from $160K to $1M+. • Driving double-digit year-over-year revenue growth for the tank division, overcoming the challenges of a weak oil field services market. • Transitioning the company from a direct sales model to a dealer network model to expand geographic reach and - most importantly - level load the manufacturing plan to transition away from a 'feast or famine' model. • Elevating strategic content for the corporate website to yield improved results for lead generation and dealer/direct sales. • Being tapped to conduct national and international travel to execute dealer training sessions and improve the health of relationships with accounts. Show less