Experience

Uncle Nearest, Inc.

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Sales Manager Metro NY & CT

  • Jan 2019 - Present

  Manage the day to day business of Uncle Nearest Whiskey as the brand transitioned from Empire Merchants to NY Wine & Spirits, subset division of Manhattan Beer Distributors. Responsibilities include both on & off premise trade visits, trade shows, wholesaler presentations, agency trainings Manage the day to day business of Uncle Nearest Whiskey as the brand transitioned from Empire Merchants to NY Wine & Spirits, subset division of Manhattan Beer Distributors. Responsibilities include both on & off premise trade visits, trade shows, wholesaler presentations, agency trainings



Mark Anthony Brands Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Sr. Field Sales Manager

  • 2012 - 2018

  Direct a team of three field sales managers in generating $9 million in annual sales. Partner with six channel and geographic sales teams at Manhattan Beer Distributors and cultivate relationships with decision makers at key accounts to drive continual business growth. Create and oversee the execution of seasonal programs and promotions. Devise strategies to maximize impact of marketing budget. Direct a team of three field sales managers in generating $9 million in annual sales. Partner with six channel and geographic sales teams at Manhattan Beer Distributors and cultivate relationships with decision makers at key accounts to drive continual business growth. Create and oversee the execution of seasonal programs and promotions. Devise strategies to maximize impact of marketing budget.



Kopparberg UK (Cider of Sweden Ltd.)

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• Brand Consultant

  • 2009 - 2011

  Led efforts to create market visibility for a high-end, imported cider, which resulted in a 20% increase in sales representing 200% of company’s sales goal. Collaborated with the Manhattan Beer Distributors sales organization to build product awareness across all sales channels. Created incentives for distributors and utilized high impact displays and signage to grow brand awareness. Led efforts to create market visibility for a high-end, imported cider, which resulted in a 20% increase in sales representing 200% of company’s sales goal. Collaborated with the Manhattan Beer Distributors sales organization to build product awareness across all sales channels. Created incentives for distributors and utilized high impact displays and signage to grow brand awareness.



High Falls Brewing Company, Inc.

• United States
• Food and Beverage Services

• Market Manager

  • 2005 - 2009

  Revitalized the underperforming 14-county metro New York region. Led sales organization in promoting Genesee and four additional product lines. Analyzed trends and devised targeted regional and product specific programs, promotional events, and incentive materials. Controlled marketing budget and negotiated co-op funding with distributor executives. Designed and implemented sales training programs to energize the 300+ sales representatives at five Manhattan Beer Distributor facilities in the region. Called on key accounts with chain account team.



Peerless Importers

• Beverage Manufacturing
• 1 - 100 Employee

• District Manager

  • 2003 - 2005

  Led 10 sales representatives in selling the Diageo and Schieffelin & Company wine and spirits portfolio, generating $15 million in annual revenues. Supported team in building new accounts and managing relationships with 1500+ on-premise accounts in the New York/Westchester region. Conducted sales calls to major accounts and worked with key decision-makers to increase product distribution through inclusion in restaurant wine and cocktail lists. Coordinated promotional programs and controlled event budgets.



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Division Manager

  • 1994 - 1997

  Managed the southeast metropolitan New York district in producing $75+ million in annual revenues. Directed five sales representatives in marketing Heineken, Amstel, and Murphy product lines. Managed the southeast metropolitan New York district in producing $75+ million in annual revenues. Directed five sales representatives in marketing Heineken, Amstel, and Murphy product lines.



Labatt USA Inc

• United States
• Beverage Manufacturing

• District Manager

  • 1994 - 1997

  Directed the operation of sales force generating $15+ million in annual sales. Built sales organization from 2 to 14 sales managers and increased revenues 50%. Created and implemented promotional activities to enhance market penetration for the seven domestic and European brand groups. Controlled $500,000 field marketing budget. Developed and tracked sales goals and budgets. Directed the operation of sales force generating $15+ million in annual sales. Built sales organization from 2 to 14 sales managers and increased revenues 50%. Created and implemented promotional activities to enhance market penetration for the seven domestic and European brand groups. Controlled $500,000 field marketing budget. Developed and tracked sales goals and budgets.