Steve Mercer

Vice President of Communications at U.S. Wheat Associates
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

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Shelia Summers

Steve has a wealth of information about the wheat industry and I always felt I could turn to him to answer any questions I had in that regard when I was employed at the Kansas City Board of Trade. I met him early in my tenure and was impressed by his professionalism, creativity, and response to changes in areas of media and communication over the years. I worked closely with Steve at many events and always enjoyed collaborating with him. I highly recommend Steve and believe he would bring a new level of innovation to any company fortunate enough to employ him.

Zoe Olson

I was honored to work with Steve at US Wheat Associates during my time as Public Information Officer for the Nebraska Wheat Board. Steve led the state wheat industry communicators group. His leadership, extensive knowledge and effective use of communication strategies, combined with his strong integrity made Steve the point person for all wheat marketing issues.

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Experience

    • United States
    • International Trade and Development
    • 1 - 100 Employee
    • Vice President of Communications
      • Sep 2006 - Present

      Plan and implement U.S. Wheat Associates producer communications programs and serve as media liaison to ensure appropriate and accurate reporting on U.S. wheat export development. Editor of the Wheat Letter newsletter, write news releases, opinion columns and articles for distribution to appropriate media sources and state wheat commissions, as well as speeches and presentations for USW staff and board members. Plan and implement U.S. Wheat Associates producer communications programs and serve as media liaison to ensure appropriate and accurate reporting on U.S. wheat export development. Editor of the Wheat Letter newsletter, write news releases, opinion columns and articles for distribution to appropriate media sources and state wheat commissions, as well as speeches and presentations for USW staff and board members.

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Director, Public Relations
      • Jul 2003 - Jun 2006

      Established and directed a new Public Relations functional group contributing $1.5 million in annual revenue for this leading North American agency. Established and directed a new Public Relations functional group contributing $1.5 million in annual revenue for this leading North American agency.

    • Director of Client Services
      • Jan 2002 - Jul 2003

      Led a six-person account management team serving clients in the companion animal industry representing $2.2 million in annual revenue Led a six-person account management team serving clients in the companion animal industry representing $2.2 million in annual revenue

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Senior Vice President
      • Jan 1996 - Sep 2001

      Led the turn-around of the agency’s major agricultural account, Syngenta, from $150 thousand to $1.5 million in annual revenue. Led the turn-around of the agency’s major agricultural account, Syngenta, from $150 thousand to $1.5 million in annual revenue.

    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor
      • Jun 1993 - Dec 1995

      Gained international experience supporting the Dectomax® parasiticide launch in Europe. Directed marketing and communications for an innovative value-added strategy to turn around declining sales of Red Brand® Fence. Selected to open and manage a new office following reorganization. Gained international experience supporting the Dectomax® parasiticide launch in Europe. Directed marketing and communications for an innovative value-added strategy to turn around declining sales of Red Brand® Fence. Selected to open and manage a new office following reorganization.

    • Sr. Marketing Communications Manager
      • 1988 - 1993

      Managed communications, with a special product management assignment, for the launch of Frontier® herbicide in the U.S. corn market. Gained increasing staff supervision responsibility after consistently exceeding performance and sales goals while managing a $6.5 million communications program to within one percent of budget. Member of search and selection team to develop new communications agency partnerships. Managed communications, with a special product management assignment, for the launch of Frontier® herbicide in the U.S. corn market. Gained increasing staff supervision responsibility after consistently exceeding performance and sales goals while managing a $6.5 million communications program to within one percent of budget. Member of search and selection team to develop new communications agency partnerships.

    • Account Supervisor
      • 1983 - 1988

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Account Supervisor
      • 1982 - 1983

Education

  • University of Illinois at Urbana-Champaign
    Bachelor of Science (B.Sc.), Agricultural Communication/Journalism
    1974 - 1978

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