Experience

Apollidon Learning

• United States
• Education Administration Programs
• 1 - 100 Employee

• Vice President of Marketing Operations

  • Nov 2019 - Present

  Tampa/St. Petersburg, Florida Area As a VP of Marketing Operations, I oversee and manage diverse marketing functions. My expertise in market trends and consumer behavior informs strategic marketing initiatives aligned with company goals. I lead and empower a high-performing marketing team to achieve our objectives. Through performance analysis, budget management, and strategic partnerships, I drive optimized marketing efforts for maximum impact. My critical role is instrumental in crafting effective marketing plans that fuel… Show more As a VP of Marketing Operations, I oversee and manage diverse marketing functions. My expertise in market trends and consumer behavior informs strategic marketing initiatives aligned with company goals. I lead and empower a high-performing marketing team to achieve our objectives. Through performance analysis, budget management, and strategic partnerships, I drive optimized marketing efforts for maximum impact. My critical role is instrumental in crafting effective marketing plans that fuel business growth and success.

• Director of Digital Services

  • Jun 2014 - Nov 2019

  Marketing Director • Lead development and execution of a comprehensive marketing strategy across channels: SEO, PPC, social media, and web development. • Collaborate closely with cross-functional teams to ensure alignment with company objectives and messaging. SEO Expertise • Analyze data and trends to craft effective search engine optimization strategies, increasing website traffic, visibility, and rankings. • Collaborate with web development teams to optimize website structure,… Show more Marketing Director • Lead development and execution of a comprehensive marketing strategy across channels: SEO, PPC, social media, and web development. • Collaborate closely with cross-functional teams to ensure alignment with company objectives and messaging. SEO Expertise • Analyze data and trends to craft effective search engine optimization strategies, increasing website traffic, visibility, and rankings. • Collaborate with web development teams to optimize website structure, content, and metadata for search engines. • Stay current with SEO best practices, adapting strategies to maintain competitiveness in search rankings. PPC Management • Oversee pay-per-click campaigns, including targeted messaging, landing pages, and ad creative. • Rigorously monitor campaign performance, conduct data analysis, and make strategic adjustments to maximize results and ROI. Social Media Mastery • Direct social media campaigns across platforms like Facebook, Twitter, LinkedIn, and Instagram. • Monitor engagement metrics to ensure optimal brand exposure and engagement. Web Development Leadership • Collaborate with teams to align website design, SaaS products, user experience, and functionality with the marketing strategy. • Oversee website updates, troubleshoot issues, and maintain alignment with the latest best practices and trends. In summary, as a Marketing Director, I spearhead an integrated marketing strategy that fuels business growth and success across diverse channels, continually optimizing results and ROI.

• SEO Analyst

  • Dec 2013 - Jun 2014

  Ensured that all websites have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience. Created A/B and multivariate experiments Perform ongoing keyword discovery, expansion and optimization Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Created Landing page… Show more Ensured that all websites have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience. Created A/B and multivariate experiments Perform ongoing keyword discovery, expansion and optimization Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Created Landing page Mocks Work with editorial team to drive SEO in content creation and content placement



Laser Spine Institute

• United States
• Medical Practices

• Sr. SEO Manager

  • Apr 2012 - Dec 2013

  tampa/st. petersburg, florida area Generate details reporting for search rankings and placements (SERPs) Conduct SEO audits (link profile, onsite optimization, content restructuring) for all brand properties Identify opportunities for improved video, mobile, and social optimization. Monitored google algorithm (Panda, Penguin, Hummingbird) and made adjustments Create link earning strategies Identify negative link building efforts and remove content and/or links Conduct keyword research to identify new… Show more Generate details reporting for search rankings and placements (SERPs) Conduct SEO audits (link profile, onsite optimization, content restructuring) for all brand properties Identify opportunities for improved video, mobile, and social optimization. Monitored google algorithm (Panda, Penguin, Hummingbird) and made adjustments Create link earning strategies Identify negative link building efforts and remove content and/or links Conduct keyword research to identify new opportunities Reputation Management (ORM) Show less



K Alliance

• United Kingdom
• Non-profit Organizations

• Web Developer

  • Jan 2011 - Dec 2011

  ● Monitored current marketing and search trends for PPC and organic searches. ● Reviewed Design layouts for better user interface to lower bounce rates ● Created trusted link campaigns. ● Rewrote code for cleaner and faster loading Landing Pages. ● Created Blogs and news related content for current search trends



Bed and Breakfast Network

• United Kingdom
• Hospitality

• Design Manager

  • Oct 2005 - Dec 2010

  Managed SEO campaigns for large scale Travel domains Created B2B partnerships with Alexa top 1000 sites Oversaw Design, Content, and SEO updates for all owned domains Created Geo Targeted PPC Campaigns Oversaw Email and Print Campaigns Developed aggressive organic SEO/SEM strategies.