Steve Martin
Category and Insight Manager at Richmond Marketing- Claim this Profile
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Bio
Experience
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Richmond Marketing
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Ireland
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Food & Beverages
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100 - 200 Employee
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Category and Insight Manager
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Jul 2022 - Present
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ekaterra
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Netherlands
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Food and Beverage Services
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200 - 300 Employee
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National Account Manager
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Aug 2021 - Jul 2022
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Territory Manager
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Aug 2018 - May 2021
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Frucor Suntory
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New Zealand
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Food and Beverage Services
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300 - 400 Employee
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Area Sales Executive
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Nov 2017 - Jun 2018
Assisted with managing, coaching, and developing a team of 4 territory managers as well as took responsibility for leading the re-signing process for Frucor Suntory contracted accounts that had expired. Assisted with managing, coaching, and developing a team of 4 territory managers as well as took responsibility for leading the re-signing process for Frucor Suntory contracted accounts that had expired.
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Territory Manager
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Aug 2016 - Nov 2017
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Colgate-Palmolive
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United States
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Manufacturing
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700 & Above Employee
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Territory Manager
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Sep 2015 - Aug 2016
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Customer Development Manager / National Account Manager
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Feb 2015 - Sep 2015
Managed the head office relationship between Colgate Palmolive and Foodstuffs South Island including new product submissions, promotional programme planning and implementation, forecasting, invoice processing, and category activations.
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Chilli Marketing Ltd
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United Kingdom
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Advertising Services
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1 - 100 Employee
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National Account Manager
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Jan 2014 - Dec 2014
Working on Rekorderlig Cider, Abro Lager and Saint Lager, Chilli Marketing are a premium drinks business focused on the development of top quality premium brands.I was the National Account Manager responsible for the Bestway Group, SPAR UK, and independent Cash and Carries located in the lower half of the UK. My responsibilities included creating and negotiating trading terms, gaining NPD listings and improving distribution, forecasting sales, promotional planning, ordering, annual account planning, and I had full P & L responsibility.As part of my role I also analysed market data and distributed the insights to my immediate team, and internal stake holders, in a concise and easy to understand format. I also conducted category reviews for specific accounts and created ranging rationale for new products. The data was provided by Kantar and Nielsen and I was required to negotiate the contracts and the data we received.
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Key Account Manager - Off Trade
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May 2012 - Jan 2014
Working on Rekorderlig Cider, Cusquena Lager and Saint Lager, Chilli Marketing are a premium drinks business focused on the development of top quality premium brands.My role within Chilli Marketing was to increase our distribution and sales in the independent and convenience sector, and also to provide data and insights to the Off Trade team and wider company when required.
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BIC
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France
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Manufacturing
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700 & Above Employee
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Business Development Manager
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Aug 2011 - May 2012
My role within BIC was to manage key accounts in the Wholesale sector around London and the South of the UK in order to increase sales and distribution of BIC products. I was also the Account Manager for the Bestway Group responsible for negotiating the JBP, listing NPD, ordering for each depot, and creating promotional plans. My role within BIC was to manage key accounts in the Wholesale sector around London and the South of the UK in order to increase sales and distribution of BIC products. I was also the Account Manager for the Bestway Group responsible for negotiating the JBP, listing NPD, ordering for each depot, and creating promotional plans.
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Worldpanel by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Business Development Director - Usage
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Feb 2011 - Jun 2011
It was my responsibilty to increase the penetration of Kantar Worldpanels Usage Service in to FMCG clients. This role required me to be able to explain the service and benefits the research was able to provide to new and existing clients. I needed to investigate and understand the clients research needs and overall business objectives, in order to tailor a solution that was going to provide actionable insight. It was my responsibilty to increase the penetration of Kantar Worldpanels Usage Service in to FMCG clients. This role required me to be able to explain the service and benefits the research was able to provide to new and existing clients. I needed to investigate and understand the clients research needs and overall business objectives, in order to tailor a solution that was going to provide actionable insight.
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Wells & Young's
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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National Account Executive
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Feb 2010 - Jan 2011
I was responsible for the profit and loss within the independent cash and carry sector for the lower half of the UK. I created joint business plans, forecasted sales, and increased distribution through the portfolio of customers. I also did the head office ordering for the Bestway and Batleys group and checked compliance across the Booker estate. I was responsible for the profit and loss within the independent cash and carry sector for the lower half of the UK. I created joint business plans, forecasted sales, and increased distribution through the portfolio of customers. I also did the head office ordering for the Bestway and Batleys group and checked compliance across the Booker estate.
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Wrigley
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United States
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Manufacturing
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700 & Above Employee
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Territory Sales Manager
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Jun 2008 - Jan 2010
My territory was in the South East London area. Within this territory I had to call on all retailers who sold Wrigley products from the Top 4 multiples, to high street retailers, and the independent / convenience sector.My objective was to increase the presence and location of Wrigley products in store. I achieved this through creating greater product positions by utilising tailored merchandising equipment, also by merchandising Wrigley products in the right place in store to capture the impulse purchase, and by ensuring stock systems in the retailers were accurate to maintain space and presence in store and limit the amount out of stocks amongst the retailers.
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San Remo
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Australia
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Food and Beverage Manufacturing
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100 - 200 Employee
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Territory Manager
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Sep 2005 - Feb 2008
I covered all grocery stores in the bottom half of the South Island of New Zealand. I was responsible for direct ordering in to stores, generating and implementing a promotional programme, increasing distribution, category planning on shelf in store, and managing 3 merchandisers across the territory. I covered all grocery stores in the bottom half of the South Island of New Zealand. I was responsible for direct ordering in to stores, generating and implementing a promotional programme, increasing distribution, category planning on shelf in store, and managing 3 merchandisers across the territory.
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Frucor Suntory
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New Zealand
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Food and Beverage Services
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300 - 400 Employee
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Grocery Sales Representative
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Jun 2004 - Jul 2005
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Education
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University of Otago
BCom, Marketing, Economics