Steve Kruger
VP Marketing & Brand Strategy at Monarch Creative, Inc.- Claim this Profile
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Bio
Kristin Derwinski
Steve and I worked together at Briggs and Stratton. I had the opportunity to work with Steve on an employment branding initiative. He guided us through a very clear and simple process. His brand expertise and knowledge added tremendous value as we built our Employment Value Proposition and aligned with the overall Company Brand. Steve is a top notch professional that gets the work done in a very collaborative approach.
Dan Roche
Steve and I teamed up on a large-scale rearticulation for Ferris commercial equipment and he did an incredible job. From selecting our project partner, to conducting cross-functional sessions, ultimately arriving at a logical and differentiated archetype along with a comprehensive tool set, Steve led way with discipline, insight and heart. This work was rolled out in a national ad campaign and many other market-facing materials. Stakeholders, dealers and customers all welcomed the result, proving that Steve's work strengthened the brand and grew the business.
Kristin Derwinski
Steve and I worked together at Briggs and Stratton. I had the opportunity to work with Steve on an employment branding initiative. He guided us through a very clear and simple process. His brand expertise and knowledge added tremendous value as we built our Employment Value Proposition and aligned with the overall Company Brand. Steve is a top notch professional that gets the work done in a very collaborative approach.
Dan Roche
Steve and I teamed up on a large-scale rearticulation for Ferris commercial equipment and he did an incredible job. From selecting our project partner, to conducting cross-functional sessions, ultimately arriving at a logical and differentiated archetype along with a comprehensive tool set, Steve led way with discipline, insight and heart. This work was rolled out in a national ad campaign and many other market-facing materials. Stakeholders, dealers and customers all welcomed the result, proving that Steve's work strengthened the brand and grew the business.
Kristin Derwinski
Steve and I worked together at Briggs and Stratton. I had the opportunity to work with Steve on an employment branding initiative. He guided us through a very clear and simple process. His brand expertise and knowledge added tremendous value as we built our Employment Value Proposition and aligned with the overall Company Brand. Steve is a top notch professional that gets the work done in a very collaborative approach.
Dan Roche
Steve and I teamed up on a large-scale rearticulation for Ferris commercial equipment and he did an incredible job. From selecting our project partner, to conducting cross-functional sessions, ultimately arriving at a logical and differentiated archetype along with a comprehensive tool set, Steve led way with discipline, insight and heart. This work was rolled out in a national ad campaign and many other market-facing materials. Stakeholders, dealers and customers all welcomed the result, proving that Steve's work strengthened the brand and grew the business.
Kristin Derwinski
Steve and I worked together at Briggs and Stratton. I had the opportunity to work with Steve on an employment branding initiative. He guided us through a very clear and simple process. His brand expertise and knowledge added tremendous value as we built our Employment Value Proposition and aligned with the overall Company Brand. Steve is a top notch professional that gets the work done in a very collaborative approach.
Dan Roche
Steve and I teamed up on a large-scale rearticulation for Ferris commercial equipment and he did an incredible job. From selecting our project partner, to conducting cross-functional sessions, ultimately arriving at a logical and differentiated archetype along with a comprehensive tool set, Steve led way with discipline, insight and heart. This work was rolled out in a national ad campaign and many other market-facing materials. Stakeholders, dealers and customers all welcomed the result, proving that Steve's work strengthened the brand and grew the business.
Credentials
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Certified Digital Marketing Professional
Digital Marketing Institute
Experience
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Monarch Creative, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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VP Marketing & Brand Strategy
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Sep 2020 - Present
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Briggs & Stratton
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Manufacturing
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700 & Above Employee
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Director Marketing – EMEA Region (Interim)
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Nov 2019 - Apr 2020
Selected to establish a new EMEA region marketing leadership role in a matrix reporting structure. Led 4 marketing teams on all aspects of marketing to develop and execute marketing plans to deliver business growth objectives. Helped transform team dynamics improving communication, collaboration and marketing operating systems to optimize efficiency and performance.
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Global Director - Brand Marketing & Licensing
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Jul 2012 - Apr 2020
Global responsibility for overseeing all aspects of the corporate brand, the portfolio of product and service brands and brand licensing efforts. Reporting to the CMO, acted as the primary brand steward for the corporation by consultatively partnering with cross functional teams and business verticals to develop and implement brand strategies and marketing plans that maximize brand value and drive revenue growth. Also, responsible leading our licensing team and programs to drive incremental revenue.
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Director – Brand Marketing & Design Services
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Mar 2008 - Jul 2012
Responsible acting as the primary brand steward and internal consultant for our corporately owned and licensed portfolio of product brands. Led all efforts to create, update, position and document our brand strategies and identity systems to maintain brand value and integrity. Managed and developed design services team to be a viable and cost effective alternative to outsourcing.
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Channel Marketing Manager - Consumer Products
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Aug 2005 - Jul 2008
Promoted to establish trust with key retail and dealer channel partners as the lead marketing contact. Led efforts to share consumer research, market trends, sales promotions, advertising plans and in-store merchandising to increase year-over-year sales and sales margins for the consumer products division.
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Marketing Manager - Consumer Products
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Feb 2002 - Aug 2005
Developed, managed and executed marketing strategies and plans for the new consumer products division of Briggs & Stratton to help hit growth and revenue targets. Responsible for understanding the market, competitive landscape and consumer needs to help drive product development, the value proposition and messaging.
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Generac Portable Products
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United States
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Manufacturing
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Marketing Communications Manager
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Aug 1998 - Feb 2002
Established and manage a marketing and marketing communications department for a new divested division of Generac Power Systems. Hired, developed and led team to create and implement all communications for organization including packaging, merchandising, advertising, website and public relations (PR). Established and manage a marketing and marketing communications department for a new divested division of Generac Power Systems. Hired, developed and led team to create and implement all communications for organization including packaging, merchandising, advertising, website and public relations (PR).
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Modus Design, Incorporated
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United States
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Advertising Services
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Account Executive
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Mar 1995 - Aug 1998
Successfully increased the advertising and design business revenue by recruiting and growing new clients and successfully managing their projects. Successfully increased the advertising and design business revenue by recruiting and growing new clients and successfully managing their projects.
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Education
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University of Wisconsin-Milwaukee - Lubar School of Business
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
Community
