Steve Houghland
Vice President of Sales at Sensera Systems- Claim this Profile
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English Full professional proficiency
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Spanish Elementary proficiency
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Japanese Elementary proficiency
Topline Score
Bio
Brendan Daly
I've known Steve for the better part of a decade and seen him thrive as a sales leader in multiple organizations. Steve has a natural ability to align solutions to customer value and work with his teams and prospects to ensure mutually beneficial outcomes. He balances the pace of company growth with the human side of leadership to ensure his teams are able to grow and achieve those outcomes. His combination of humanity with sales and business acumen makes him an inspiring and effective leader.
Ross Bernstein
Having the opportunity to work both side-by-side and under Steve has been one of the most fulfilling times of my sales career. Steve's willingness to never stop learning and listening along with his unquenchable thirst for understanding how to be the best and most innovative Sales Leader is unique. My respect for him is more than admirable, it's unusual, as my "respect bar" is set very high. He is fair, respectful, empathetic and highly motivated to make everyone he is in contact with a stronger representative of themselves both in the workplace and out.
Brendan Daly
I've known Steve for the better part of a decade and seen him thrive as a sales leader in multiple organizations. Steve has a natural ability to align solutions to customer value and work with his teams and prospects to ensure mutually beneficial outcomes. He balances the pace of company growth with the human side of leadership to ensure his teams are able to grow and achieve those outcomes. His combination of humanity with sales and business acumen makes him an inspiring and effective leader.
Ross Bernstein
Having the opportunity to work both side-by-side and under Steve has been one of the most fulfilling times of my sales career. Steve's willingness to never stop learning and listening along with his unquenchable thirst for understanding how to be the best and most innovative Sales Leader is unique. My respect for him is more than admirable, it's unusual, as my "respect bar" is set very high. He is fair, respectful, empathetic and highly motivated to make everyone he is in contact with a stronger representative of themselves both in the workplace and out.
Brendan Daly
I've known Steve for the better part of a decade and seen him thrive as a sales leader in multiple organizations. Steve has a natural ability to align solutions to customer value and work with his teams and prospects to ensure mutually beneficial outcomes. He balances the pace of company growth with the human side of leadership to ensure his teams are able to grow and achieve those outcomes. His combination of humanity with sales and business acumen makes him an inspiring and effective leader.
Ross Bernstein
Having the opportunity to work both side-by-side and under Steve has been one of the most fulfilling times of my sales career. Steve's willingness to never stop learning and listening along with his unquenchable thirst for understanding how to be the best and most innovative Sales Leader is unique. My respect for him is more than admirable, it's unusual, as my "respect bar" is set very high. He is fair, respectful, empathetic and highly motivated to make everyone he is in contact with a stronger representative of themselves both in the workplace and out.
Brendan Daly
I've known Steve for the better part of a decade and seen him thrive as a sales leader in multiple organizations. Steve has a natural ability to align solutions to customer value and work with his teams and prospects to ensure mutually beneficial outcomes. He balances the pace of company growth with the human side of leadership to ensure his teams are able to grow and achieve those outcomes. His combination of humanity with sales and business acumen makes him an inspiring and effective leader.
Ross Bernstein
Having the opportunity to work both side-by-side and under Steve has been one of the most fulfilling times of my sales career. Steve's willingness to never stop learning and listening along with his unquenchable thirst for understanding how to be the best and most innovative Sales Leader is unique. My respect for him is more than admirable, it's unusual, as my "respect bar" is set very high. He is fair, respectful, empathetic and highly motivated to make everyone he is in contact with a stronger representative of themselves both in the workplace and out.
Credentials
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CRO School Winter 2023
PavilionApr, 2023- Nov, 2024 -
Standard MEDDIC
MEDDIC AcademyMar, 2022- Nov, 2024
Experience
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Sensera Systems
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United States
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Software Development
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1 - 100 Employee
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Vice President of Sales
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Feb 2023 - Present
Sensera Systems delivers a proven, real‐time site intelligence solution using integrated compact solar/wireless cameras, sensors and software in a single platform. Our simple, turnkey solutions improve productivity, collaboration, security, risk, safety, and marketing. Sensera Systems delivers a proven, real‐time site intelligence solution using integrated compact solar/wireless cameras, sensors and software in a single platform. Our simple, turnkey solutions improve productivity, collaboration, security, risk, safety, and marketing.
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Wowza
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United States
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Software Development
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1 - 100 Employee
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Vice President of Sales
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Nov 2018 - Dec 2022
Heading Direct Sales and Channel activities, I lead a team of 20, maximizing the company's valuation and capturing private equity (PE) investment with the creation, development, and execution of GTM strategies plus fiscal control. Expanding the organization's reseller network and market share, I segment out the most active partners and remove dormant contacts from the database, then I develop a tiered discount schedule, based upon performance, that awards a percentage discount for products sold during year. Establishing a Distributor/Reseller organizational structure, I empower the best performing resellers, and augment alignment with company strategy, by creating and distributing monthly communications to the vendor network. Augmenting partner relationship management (PRM), I drive training and awareness of product positioning plus enable transparency throughout channel fund development. Refining a revenue model to balance ARR and usage revenue, I collaborate with the Marketing team to create powerful marketing strategies that captivate multiple personas, including developer, user, and line of business buyers. Employing scaled digital marketing plus community engagement initiatives, I maximize return on investment (ROI) and realized over 20% EBITDA margins while increasing topline revenue growth by streamlining operations, by optimizing operating expenses and the cost of goods sold (COGS). I delivered 50% Compound Annual Growth Rate (ARR CAGR) and tripled the ARR from single digit to double digits in the millions in 3 years, by converting new clients and migrating existing customers over to new subscription contracts. Boosting the company's valuation by more than 60%, Show less
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Four Winds Interactive
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United States
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Software Development
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1 - 100 Employee
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Vice President Sales
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Oct 2015 - May 2018
Promoted to direct a 50-strong sales team, I was tasked with growing the customer base. Determining and introducing sales playbooks, leveraging Challenger, MEDDICC, and Value Selling methodologies, I liaised with Marketing colleagues to draft GTM strategies for multiple vertical markets, including Fortune 500, Gaming, Government, Healthcare, Higher Education and Hospitality. I grew the ARR to $40 million, surpassed all booking targets, achieved an average year-over-year growth of 25% and attained a forecast accuracy of 44 quarters Show less
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Sr. Director of Sales
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Dec 2006 - Oct 2016
Leading and inspiring a team of 35, to exceed quarterly and annual sales targets, I acquired new clients and realized the full potential of existing accounts. Training and mentoring numerous teams to sell enterprise SaaS, I collaborated cross-functionally with Engineering, Marketing, and Product colleagues to share ideas plus design and execute initiatives, focused on streamlining operations, augmenting sales pipeline, and securing bookings. Maintaining consistency and accuracy of forecasting, I introduced optimized sales processes and playbooks, analyzed data, and reported team performance and quota attainment results to senior leadership. Networking and leveraging thought leadership, I built robust industry relationships, Hiked the ARR to $18 million, was awarded President's Club status every year and achieved +/- 10% forecast accuracy each month. Show less
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EchoStar Corporation
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United States
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Telecommunications
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700 & Above Employee
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General Manager
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Jun 1996 - Jun 2006
Managed day to day operations for 500 person call center. Call center focus was outbound telesales as well as campaigns focused on customer win back/retention. Managed day to day operations for 500 person call center. Call center focus was outbound telesales as well as campaigns focused on customer win back/retention.
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Education
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2006 - 2021
University of Phoenix
Bachelor of Science - BS, Business Management
Community
