Steve Fowler
SVP at A List Games- Claim this Profile
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Topline Score
Bio
Steven Knezevich
Steve is one of the most progressive thinkers about gaming and business I have ever had the pleasure to work with. I was fortunate enough to work with Steve on developing brand, business and digital strategy for a variety of games across many different platforms, business models and genres. Consistently, his insights drove new ideation toward merging accountability and creativity in ways I didn't believe were possible. His vision for the possibilities of mobile gaming and ways of activating revenue per user (RPU) as integrated into a gamers way of life and not just another marketing tactic drove client communication and thinking around multiplatform development. His strategic direction and analysis of changes in consumer gaming trends inspired ways of bringing together an integrated approach to creative direction, influencers, social and digital strategy which set the agency charted on a new course toward uncharted waters. As agencies evolve and their relationship to both product, brand and consumer slip and slide, Steve is a consistent, trusted source of solid business leadership. He is someone that plays games and understands why others play them and knows the best ways to make all parties involved understand how they can mutually benefit and most likely reinvent themselves along the way.
Edgar Davtyan
Steve is a strategist's strategist. He stays one step ahead of everyone. He sees a need and creates the solution. Take [a]list games, Ayzenberg Group's bold initiative to identify indie games and market them in the ways that big game publishers do. Steve saw the need and envisioned a real first for the game industry. I came onboard and provided insight and support on the financial and operational end. My business know-how and his ideas were a one-two combination. Together, we learned a lot with [a]list. I highly recommend Steve regarding anything he sets his mind to. He consistently impresses me with his intelligence.
Steven Knezevich
Steve is one of the most progressive thinkers about gaming and business I have ever had the pleasure to work with. I was fortunate enough to work with Steve on developing brand, business and digital strategy for a variety of games across many different platforms, business models and genres. Consistently, his insights drove new ideation toward merging accountability and creativity in ways I didn't believe were possible. His vision for the possibilities of mobile gaming and ways of activating revenue per user (RPU) as integrated into a gamers way of life and not just another marketing tactic drove client communication and thinking around multiplatform development. His strategic direction and analysis of changes in consumer gaming trends inspired ways of bringing together an integrated approach to creative direction, influencers, social and digital strategy which set the agency charted on a new course toward uncharted waters. As agencies evolve and their relationship to both product, brand and consumer slip and slide, Steve is a consistent, trusted source of solid business leadership. He is someone that plays games and understands why others play them and knows the best ways to make all parties involved understand how they can mutually benefit and most likely reinvent themselves along the way.
Edgar Davtyan
Steve is a strategist's strategist. He stays one step ahead of everyone. He sees a need and creates the solution. Take [a]list games, Ayzenberg Group's bold initiative to identify indie games and market them in the ways that big game publishers do. Steve saw the need and envisioned a real first for the game industry. I came onboard and provided insight and support on the financial and operational end. My business know-how and his ideas were a one-two combination. Together, we learned a lot with [a]list. I highly recommend Steve regarding anything he sets his mind to. He consistently impresses me with his intelligence.
Steven Knezevich
Steve is one of the most progressive thinkers about gaming and business I have ever had the pleasure to work with. I was fortunate enough to work with Steve on developing brand, business and digital strategy for a variety of games across many different platforms, business models and genres. Consistently, his insights drove new ideation toward merging accountability and creativity in ways I didn't believe were possible. His vision for the possibilities of mobile gaming and ways of activating revenue per user (RPU) as integrated into a gamers way of life and not just another marketing tactic drove client communication and thinking around multiplatform development. His strategic direction and analysis of changes in consumer gaming trends inspired ways of bringing together an integrated approach to creative direction, influencers, social and digital strategy which set the agency charted on a new course toward uncharted waters. As agencies evolve and their relationship to both product, brand and consumer slip and slide, Steve is a consistent, trusted source of solid business leadership. He is someone that plays games and understands why others play them and knows the best ways to make all parties involved understand how they can mutually benefit and most likely reinvent themselves along the way.
Edgar Davtyan
Steve is a strategist's strategist. He stays one step ahead of everyone. He sees a need and creates the solution. Take [a]list games, Ayzenberg Group's bold initiative to identify indie games and market them in the ways that big game publishers do. Steve saw the need and envisioned a real first for the game industry. I came onboard and provided insight and support on the financial and operational end. My business know-how and his ideas were a one-two combination. Together, we learned a lot with [a]list. I highly recommend Steve regarding anything he sets his mind to. He consistently impresses me with his intelligence.
Steven Knezevich
Steve is one of the most progressive thinkers about gaming and business I have ever had the pleasure to work with. I was fortunate enough to work with Steve on developing brand, business and digital strategy for a variety of games across many different platforms, business models and genres. Consistently, his insights drove new ideation toward merging accountability and creativity in ways I didn't believe were possible. His vision for the possibilities of mobile gaming and ways of activating revenue per user (RPU) as integrated into a gamers way of life and not just another marketing tactic drove client communication and thinking around multiplatform development. His strategic direction and analysis of changes in consumer gaming trends inspired ways of bringing together an integrated approach to creative direction, influencers, social and digital strategy which set the agency charted on a new course toward uncharted waters. As agencies evolve and their relationship to both product, brand and consumer slip and slide, Steve is a consistent, trusted source of solid business leadership. He is someone that plays games and understands why others play them and knows the best ways to make all parties involved understand how they can mutually benefit and most likely reinvent themselves along the way.
Edgar Davtyan
Steve is a strategist's strategist. He stays one step ahead of everyone. He sees a need and creates the solution. Take [a]list games, Ayzenberg Group's bold initiative to identify indie games and market them in the ways that big game publishers do. Steve saw the need and envisioned a real first for the game industry. I came onboard and provided insight and support on the financial and operational end. My business know-how and his ideas were a one-two combination. Together, we learned a lot with [a]list. I highly recommend Steve regarding anything he sets his mind to. He consistently impresses me with his intelligence.
Experience
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A List Games
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United States
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Advertising Services
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1 - 100 Employee
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SVP
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Oct 2020 - Present
A List Games is redefining game publishing for a redefined game market. We find players in a disrupted, fractured marketplace that sees too many excellent games go undiscovered. We are expert game publishers with more than 300 hit titles and 25 years of experience in the game industry. We help developers achieve exponentially greater revenue by shouldering the burden of publishing and marketing and allowing them to focus on one thing: their game. A List Games is redefining game publishing for a redefined game market. We find players in a disrupted, fractured marketplace that sees too many excellent games go undiscovered. We are expert game publishers with more than 300 hit titles and 25 years of experience in the game industry. We help developers achieve exponentially greater revenue by shouldering the burden of publishing and marketing and allowing them to focus on one thing: their game.
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FoxNext
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Playa Vista
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SVP/CMO
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Sep 2018 - Mar 2020
Led a team of 40 mobile digital publishing experts managing four game teams building games on the Marvel, Avatar, Aliens, X-Files and Titanic IP’s. The team was responsible for global customer acquisition, retention and monetization for the game apps we published. Oversaw internal creative services, customer service, user acquisition, brand, product management, community and CRM teams Results -Scaled Marvel Strike Force into the largest Marvel mobile game globally Led a team of 40 mobile digital publishing experts managing four game teams building games on the Marvel, Avatar, Aliens, X-Files and Titanic IP’s. The team was responsible for global customer acquisition, retention and monetization for the game apps we published. Oversaw internal creative services, customer service, user acquisition, brand, product management, community and CRM teams Results -Scaled Marvel Strike Force into the largest Marvel mobile game globally
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Blizzard Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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VP Global Publishing - Hearthstone
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May 2017 - Sep 2018
Managed the global marketing, community, PR and marcom teams for the most successful digital collectible card game in the world. Results: • Launched three massively successful expansions for Hearthstone; Knights of the Frozen Throne, Kobolds and Catacombs and The Witchwood generating hundreds of millions of dollars in revenue Managed the global marketing, community, PR and marcom teams for the most successful digital collectible card game in the world. Results: • Launched three massively successful expansions for Hearthstone; Knights of the Frozen Throne, Kobolds and Catacombs and The Witchwood generating hundreds of millions of dollars in revenue
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Amazon
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United States
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Software Development
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700 & Above Employee
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Head of Marketing: Amazon Game Studios Seattle
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Jan 2016 - Apr 2017
Built the global publishing organization hiring brand, performance marketing and CRM professionals. Managed the marketing P&L, business decisions and portfolio planning of two internal development studios. Results: • Leveraged Amazon’s customer data and UA tools and adapted them to acquire gaming customers • Successfully hired 5 professionals in the above disciplines Built the global publishing organization hiring brand, performance marketing and CRM professionals. Managed the marketing P&L, business decisions and portfolio planning of two internal development studios. Results: • Leveraged Amazon’s customer data and UA tools and adapted them to acquire gaming customers • Successfully hired 5 professionals in the above disciplines
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ArenaNet LLC
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United States
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Computer Games
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200 - 300 Employee
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Head of Global Marketing
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Jun 2013 - Jan 2016
Manage a global team of over 20+ marketing professionals. Responsible for the global business of the fastest selling MMORPG of all time, Guild Wars 2. Oversaw live ops functional teams including: Brand, Acquisitions, Business Analytics, CRM, PR, Community, Creative Services and Content Marketing. Results: • Re-defined performance based marketing techniques within the acquisitions department of marketing resulting in exponential improvement on CPA efficiency • Oversaw and worked with Chinese publisher to launch Guild Wars 2 in China • Built strategy and campaign to take Guild Wars 2 base game free to play resulting in millions of new players • Launched the first ever expansion for Guild Wars 2: Heart of Thorns • Built eSports competitive strategy resulting in the fastest growth segment of the core game • Conceived and built “Influencer Partner Program” with over 100 signed members and 14 million reach
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[a] list games
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Pasadena, California, United States
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GM
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Feb 2011 - Jun 2013
[a]list games worked to redefine publishing for emerging categories in games, as a pioneer go-to-market solution provider for independent digital game developers and publishers. We targeted this under-served niche with an unprecedented business model, developing product launch strategies normally reserved for big budget releases, guaranteeing marketing spend to maximize market potential, and bolstering campaigns with innovative incentive programs executed through our own social play platform. Partners of [a]list games avoided the complexity of traditional publisher relationships. We sought to partner on great independent digital games, and attract development talent with fair publishing terms. Our interest was solely in products destined for digital distribution as online, F2P and mobile games in what was known as the “mid-core” market.
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Ayzenberg
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United States
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Advertising Services
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100 - 200 Employee
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VP Strategy and Client Service
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Jun 2006 - Jun 2013
For over 20 years Ayzenberg has been the premier Advertising Agency serving the Interactive Entertainment Industry. They are a true full service group offering services in Print, Online, Broadcast and Media. Over that time the agency has been responsible for crafting the brand ID for some of the most recognized franchises in the business. No other group understands how to motivate the gamer target market better than Ayzenberg. For over 20 years Ayzenberg has been the premier Advertising Agency serving the Interactive Entertainment Industry. They are a true full service group offering services in Print, Online, Broadcast and Media. Over that time the agency has been responsible for crafting the brand ID for some of the most recognized franchises in the business. No other group understands how to motivate the gamer target market better than Ayzenberg.
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Director of Product Marketing
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2003 - 2005
Built the internal marketing team including hires in creative services, web/online, PR, market research, advertising and product marketing. Established marketing process and developed marketing templates and timelines. Negotiated agency and vendor relationships for advertising, PR and promotions. Crafted and maintained budget and P&L for all titles. Built the internal marketing team including hires in creative services, web/online, PR, market research, advertising and product marketing. Established marketing process and developed marketing templates and timelines. Negotiated agency and vendor relationships for advertising, PR and promotions. Crafted and maintained budget and P&L for all titles.
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Lead Product Manager
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2000 - 2003
Lead brand management for the largest first party marketing team, “Action Games”. Was promoted to management role within first four months eventually managing three associate product managers. Worked with all internal marketing functional teams including advertising, PR, creative services etc. to ensure product message consistency. Results: • Crafted brand identity and launched most successful game franchise in Xbox history; Halo • In addition to Halo, built the brand identity for four new game franchises.
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Product Manager
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1998 - 2000
Hired in as Marketing Coordinator and was promoted to Product Manager within eight months. Conducted all phases of product marketing with over twenty product launches. Hired in as Marketing Coordinator and was promoted to Product Manager within eight months. Conducted all phases of product marketing with over twenty product launches.
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Education
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1990 - 1995
California State University-Long Beach - College of Business
BS, Marketing -
FVHS
BS, Marketing
Community
