Experience

Curacity

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Co-Founder – CFO/GC/Business Affairs

  • 2015 - Present

  Greater New York City Area ▪Launched site; Revenue over $1mm ARR ▪Raised $5mm in venture financing; negotiated and closed foundational business deals



Collective

• United States
• Financial Services
• 200 - 300 Employee

• Consultant

  • 2016 - 2018

  Greater New York City Area Consultant - Restructure/Sale; retained by Greycroft/iNovia ▪Successful two stage sale process. Chapter 11 restructure with final sale to Zeta. ▪Restructured Company reducing loss by over 50% enabling successful sale.



Lifescript

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Board Member

  • 2015 - 2018

  Newport Beach, California



Spanfeller Media Group

• United States
• Media Production
• 1 - 100 Employee

• Consultant

  • 2015 - 2016

  Greater New York City Area Consultant – Restructure/Sale; retained by Greycroft/iNovia ▪Successful sale to Tronc. ▪Managed sale process; banker selection, diligence and deal points.



Parent Media Group

• Online Audio and Video Media
• 1 - 100 Employee

• Consultant

  • 2013 - 2014

  Greater New York City Area Consultant – Restructure/Sale; retained by Inovia/Greycroft/Village Ventures ▪Managed successful sale process; Company sold to Lifescript. ▪Restructured Company to a profitable financial position from a $4mm annual loss. ▪Managed Board, bank and other stakeholders to attain sale of Company.



Healthguru

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• EVP, Corporate Development

  • 2012 - 2013

  Greater New York City Area ▪Company sold to Kitara Media. ▪Restructured Company to a profitable financial position from a $3mm annual loss. ▪Managed Board, Venture Debt Holders and other stakeholders to bridge Company to a sale.



Daily Makeover

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Chief Executive Officer

  • 2009 - 2012

  Greater New York City Area ▪Improved profitability from a six million dollar loss to a million plus profit on an EBITDA basis. ▪Developed the advertising media business from inception to over seven figures. ▪Expanded Company offerings to include licensing products across both the web and mobile platforms. ▪Increased organic reach by 300% to two million plus unique visitors. ▪Raised five million dollars in three preferred rounds from Village Ventures and Rho Capital. ▪Implemented key metric reporting to… Show more ▪Improved profitability from a six million dollar loss to a million plus profit on an EBITDA basis. ▪Developed the advertising media business from inception to over seven figures. ▪Expanded Company offerings to include licensing products across both the web and mobile platforms. ▪Increased organic reach by 300% to two million plus unique visitors. ▪Raised five million dollars in three preferred rounds from Village Ventures and Rho Capital. ▪Implemented key metric reporting to optimize performance of all aspects of the business. Show less



TheStreet

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Chief Revenue Officer, Executive Vice President Mergers & Acquisitions

  • 2007 - 2009

  ▪Responsible for all revenue generating functions, M&A activity, marketing and select business units. ▪Drove 40% increase in revenue/20% expense reduction across advertising and paid subscription products. ▪Expanded Company offerings to include personal finance with the launch of Mainstreet.com. ▪Identified, negotiated and closed three acquisitions totaling $50mm in the aggregate. ▪Raised $55mm from Technology Crossover Ventures via a PIPE at a premium to current common stock… Show more ▪Responsible for all revenue generating functions, M&A activity, marketing and select business units. ▪Drove 40% increase in revenue/20% expense reduction across advertising and paid subscription products. ▪Expanded Company offerings to include personal finance with the launch of Mainstreet.com. ▪Identified, negotiated and closed three acquisitions totaling $50mm in the aggregate. ▪Raised $55mm from Technology Crossover Ventures via a PIPE at a premium to current common stock price. ▪Negotiated and optimized business development deals with major portals including AOL, Yahoo and MSN. Show less



AzoogleAds

• Technology, Information and Internet
• 1 - 100 Employee

• Chief Financial Officer, SVP Business & Legal Affairs

  • 2006 - 2007

  Greater New York City Area ▪Implemented “public company” accounting policies and procedures for $150mm cross border Company. ▪Prepared the Company for an IPO and/or recapitalization. ▪Increased revenue 30%, reduced expenses 10%. ▪Integrated acquisitions from both a financial and operational perspective.



iVillage.com

• Technology, Information and Internet

• EVP Business Affairs & Operations and CFO

  • 2004 - 2006

  Greater New York City Area ▪Managed the public company sale process of iVillage to GE for $650mm including overall negotiations. ▪Oversaw financial/ accounting functions including SEC and NASDAQ requirements, Investor Relations, M&A,Business & Legal Affairs, HR and all business units. ▪Placed shelf registration of $120mm and secondary offering of $70mm; ▪Completed two private company acquisitions totaling $30mm.

• Executive VP Business Affairs & Operations -Senior Operations Officer

  • 2000 - 2004

  Greater New York City Area ▪ Responsible for all business units, Business & Legal Affairs and Human Resources. ▪ Sarbanes-Oxley: Developed and implemented requisite policies and procedures for compliance with the Act as well as emerging NASDAQ and SEC rules regarding corporate governance and disclosure. ▪ Structured and negotiated several public company acquisitions. Managed the SEC filing and approval process. Oversaw the strategic implementation of the integration of various acquisitions into iVillage. ▪… Show more ▪ Responsible for all business units, Business & Legal Affairs and Human Resources. ▪ Sarbanes-Oxley: Developed and implemented requisite policies and procedures for compliance with the Act as well as emerging NASDAQ and SEC rules regarding corporate governance and disclosure. ▪ Structured and negotiated several public company acquisitions. Managed the SEC filing and approval process. Oversaw the strategic implementation of the integration of various acquisitions into iVillage. ▪ Streamlined expense management and cost controls to enable the company to achieve it’s EBITDA positive goals by means of revenue enhancement of $50 million and expense reduction of 40%. ▪ Corporate Secretary for Board of Directors and the Compensation and Audit Committees. Board Member for each iVillage joint venture; iVillage.co.uk with Tesco.com in the UK and Substance with Unilever.

• SVP

  • 1998 - 2000

  Greater New York City Area ▪ Managed all phases of the IPO and Secondary offerings including underwriter selection, road show and S1. ▪ Secured in excess of $100mm in four preferred equity offerings and bridge financing. ▪ Structured a $20mm plus TV network inkind/equity transaction optimizing tax and P&L impacts. ▪ Produced 10-20% of the company’s revenue through advertising and licensing deals. ▪ Structured and implemented critical distribution deals providing a solid foundation for the Company. ▪… Show more ▪ Managed all phases of the IPO and Secondary offerings including underwriter selection, road show and S1. ▪ Secured in excess of $100mm in four preferred equity offerings and bridge financing. ▪ Structured a $20mm plus TV network inkind/equity transaction optimizing tax and P&L impacts. ▪ Produced 10-20% of the company’s revenue through advertising and licensing deals. ▪ Structured and implemented critical distribution deals providing a solid foundation for the Company. ▪ Bottom line responsibility for advertising revenue maximization through ad deal structures, ad placements, traffic management, marketing buys and barter. Closed five major one million dollar plus sponsorship deals. ▪ Negotiated and closed all significant acquisitions/sales including e-commerce LLC joint venture valued in excess of $20mm and WEB/AOL based Health Site valued at approximately $20mm.

• Senior Financial Officer/VP Operations

  • 1996 - 1998

  Greater New York City Area ▪ Developed the finance/ accounting and HR functions and departments. Managed the budgeting process. ▪ Responsible for all legal functions including contract review, deal structure and corporate governance. ▪ Developed the core MIS function integrating traffic, financial, operational and marketing data.



CNA Insurance

• United States
• Insurance
• 700 & Above Employee

• Vice President

  • 1993 - 1996

  Greater New York City Area ▪ Directed a department of ten professionals in the development, marketing, underwriting and claims mitigation of credit enhanced debt and specialized new financial/insurance products. ▪ Designed and underwrote specialized products including a $100mm securitized loan portfolio. ▪ Developed/implemented a prototype finance reserve program generating a profit of $120mm. ▪ Directed the "workout" of a $550mm credit enhanced real estate backed Bond portfolio.

• Assistant Vice President

  • 1991 - 1993

  Greater New York City Area ▪ Managed the financial, operational and administrative functions for the Claims Department. ▪ Directed Finance Department of four professionals providing underwriting/claims analyses. ▪ Designed/implemented financial policies/procedures, loss projections and strategic/fiscal planning. Realized in excess of $3mm in reduced debt service and expense savings.

• Manager Financial Analysis

  • 1990 - 1991

  Greater New York City Area ▪ Recipient of "1992 Chairman's Award": identified multi-million dollar revenue/savings opportunities. ▪ Provided CEO and Executive Vice Presidents with financial analyses and quarterly presentations. ▪ Developed/administered the annual Human Resources and Real Estate budgets; $50mm for 410 employees. ▪ Developed/implemented comprehensive strategic plans for Health care, Life, Disability, Retirement and 401K plans ($121mm budget for 17,000 employee population).

• Finance Analyst

  • 1989 - 1990

  Greater New York City Area ▪ Benefits & Compensation

• Strategic Planning Analyst

  • 1987 - 1989

  ▪ Property & Casualty Planning Managed strategic/financial planning for 20 subsidiaries. ▪ Managed strategic/financial planning for 20 subsidiaries. ▪ Developed competitor profile analysis utilizing qualitative and quantitative criteria. ▪ Provided financial and logistical analyses for the 1988 acquisition of Travelers' Surety.