Experience

Florence Flamingos

• United States
• Spectator Sports
• 1 - 100 Employee

• Owner, Managing Partner

  • Oct 2020 - Present

  Florence, South Carolina, United States The Florence Flamingos are one of the hottest brands in all of sports with hot pink uniforms and worldwide merchandise sales. We opened the brand new Carolina Bank Field in May 2022 and have sold out nearly half of our inaugural season.



Macon Bacon

• United States
• Spectator Sports
• 1 - 100 Employee

• Owner

  • Jul 2017 - Present

  Macon, GA The Macon Bacon are completing our fifth season in the Coastal Plain League ranking as one of the top teams in all of summer collegiate baseball in the country averaging nearly 2,500 people per game.



The Ultimate Toolkit Company

• United States
• Spectator Sports

• Managing Director

  • Oct 2013 - Present

  Cornelius, NC Co-Author with Jon Spoelstra of "The Ultimate Toolkit to Sell the Last Seat in the House" and "The Ultimate Toolkit - Sponsorships". They are complete "How-To" systems for teams, colleges and events on all facets of ticket sales and sponsorship sales. The Toolkits include ticket sales and marketing sales strategy and tactics, training scripts, Boot Camp manuals, training videos, ad samples, direct mail samples, proposals, promotions and reports. Creator of the newest online group sales… Show more Co-Author with Jon Spoelstra of "The Ultimate Toolkit to Sell the Last Seat in the House" and "The Ultimate Toolkit - Sponsorships". They are complete "How-To" systems for teams, colleges and events on all facets of ticket sales and sponsorship sales. The Toolkits include ticket sales and marketing sales strategy and tactics, training scripts, Boot Camp manuals, training videos, ad samples, direct mail samples, proposals, promotions and reports. Creator of the newest online group sales, digital ticket sales and B2B ticket sales training programs available now at www.theultimatetoolkit.com. Or, you can call Steve at 702-493-2661 Show less



SRO Partners

• United States

• Ticket Sales and Sponsorship Sales Consultant for teams and colleges

  • May 2012 - Present

  Las Vegas, NV Ticket and sponsorship sales consultant for teams, colleges, special events, golf courses and other businesses. Consulting services include strategic planning to increase revenue, staff sales training, management sales training, turnaround situations and start-up teams. Clients have included various NBA, NHL, MLS, MiLB, ECHL, AHL and summer collegiate baseball teams.



Mandalay Baseball Properties

• Spectator Sports
• 1 - 100 Employee

• Executive Vice President/Chief Marketing Officer

  • Nov 1999 - May 2012

  Oversaw all ticket sales strategy and execution and sponsorship sales strategy for Mandalay's seven teams, overseeing $16M in sponsorship revenue. Sold five stadium naming rights deals during my tenure ranging in total value from $2,000,000 to $11,000,000. Led the start up or turnaround of four different newly acquired teams developing new ticket strategies, premium sales and sponsorship strategies, staffing and financial proformas that led to significant revenue increases in struggling… Show more Oversaw all ticket sales strategy and execution and sponsorship sales strategy for Mandalay's seven teams, overseeing $16M in sponsorship revenue. Sold five stadium naming rights deals during my tenure ranging in total value from $2,000,000 to $11,000,000. Led the start up or turnaround of four different newly acquired teams developing new ticket strategies, premium sales and sponsorship strategies, staffing and financial proformas that led to significant revenue increases in struggling markets. Developed new logos for two different teams and negotiated multiple facility concessions agreements. Started and oversaw Mandalay's Sports Consulting working with the Atlantic Coast Conference, US Figure Skating, various colleges and other professional sports teams. Show less



Las Vegas 51s Baseball Team

• Executive VP, Business Operations

  • 2001 - 2003

  Las Vegas, NV Was responsible for all P&L for the Triple A baseball team taking the team from a $500,000 annual loss to $100,000 profit in 2 1/2 years. Sold four founding partnerships for 20 year old stadium for more than $100,000 each.



Tampa Bay LIghtning

• United States
• Spectator Sports
• 200 - 300 Employee

• Vice President

  • 1999 - 1999

  Oversaw 25 salespeople and developed the ticket sales strategy and culture for new ownership. The 1999 home opener was the team's first sellout in three years.



L.A. Kings, STAPLES Center, Anschutz Entertainment Group (AEG)

• Director of Sales

  • 1996 - 1999

  Oversaw all ticket sales for the Kings in the three years between the trading of Wayne Gretzky and the opening of Staples Center. Managed eight salespeople and generated the second highest increase in ticket revenue behind the Stanley Cup champions during the 1997 season



New Jersey Nets

• Director of Group Sales

  • 1992 - 1996

  Created the first group sales specific sales department in the NBA with four salespeople solely focused on group tickets for twelve months out of the year. Doubled group ticket revenue in one year.


Teamwork Consulting
• Morocco
• Business Consulting and Services
• 1 - 100 Employee
• Associate

  • 1991 - 1992