Steve Crawford
District Manager at Royal Cup Coffee- Claim this Profile
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Bio
Experience
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Royal Cup, Inc.
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United States
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Food and Beverage Services
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300 - 400 Employee
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District Manager
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Jan 2012 - Present
Managed the sales, operations and account management of the South Texas District, which was responsible for the sales and distribution of the Royal Cup Coffee portfolio to food service and hospitality accounts in South Texas and parts of Louisiana. Managed the District’s annuals sales of over $12,000,000. During FY 2014, Gross Profit grew by 10% and Net Income grew by 18%. Increased relationships with key accounts such as Landry’s, Pappas, Timewise, Hilton Corp., and Marriott. Responsible for 3 Managers and 7 Sales Territories. Organized and lead a move into a new Regional warehouse facility of over 35,000 square feet. Show less
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US Brand Manager
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Nov 2010 - Jan 2012
Responsible for all aspects related to sales, distribution, and marketing of a portfolio of Spanish wines. Managed 13 distributors in 12 different States across the US. Standardized all pricing, ordering, and marketing procedures and oversaw the transition to a new national importer. Responsible for organizing container shipments to both MHW for National distribution and individual distributors as part of their DI program. Worked with distributors in container consolidation to insure that proper product mix and timely delivery. Called on key accounts and made chain presentations to both national and regional accounts. Show less
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Total Beverage Solution
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United States
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Beverage Manufacturing
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1 - 100 Employee
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National Fine Wine Manager
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Jan 2009 - Jan 2010
Oversaw the wine portfolio sales and education program for the Western US to include the Gulf States and North and South Carolina. Responsible for working with six region mangers in growing a diverse portfolio of wines from California, Italy, New Zealand, Chile, and Australia. Increased market share by developing Chain specific programs for Costco, Cost Plus World Market, Whole Foods, Bevmo, Lowe’s Foods, and Harris Teeter. Assisted beer division (Moretti, Weihenstephan, Shipyard) with Chain sales programs. Assisted wineries with the development of market specific sales plans. Worked with Australian and New Zealand wineries to organize container orders to the US. Also worked with individual accounts in ordering containers to support their DI programs. Worked with Distributor Key Account Mangers to build strong relationships with key buyers. Managed the development and production of a new wine label. Show less
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South Regional Manager
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Jan 2006 - Jan 2009
Responsible for the sales and distribution of an Australian wine portfolio within an eight-state region: (TX, OK, AR, LA, NM, SC, GA, and CO). Duties included Distributor and Key Account management, achieving both sales and budget goals, and developing both marketing and education programs. Grew the Razor’s Edge brand from zero to 12000 cases annually. Increased Costco business from zero to over 5000 cases. Opened 5 new distributors. Put in place all pricing and programming for brands. Show less
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Royal Cup, Inc.
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United States
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Food and Beverage Services
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300 - 400 Employee
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Branch Manager
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Jan 2004 - Jan 2006
Managed the sales, operations and account management of the Houston branch, which was responsible for the sales and distribution of the Royal Cup Coffee portfolio to food service and hospitality accounts in South Texas and parts of Louisiana. Grew the Houston market by 38%. Created two new DSD territories and one service territory for the branch. Increased relationships with key accounts such as Landry’s, Pappas, Timewise, Hilton Corp., and Marriott. Added over 200 accounts to the Houston branch. Show less
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Central Region Manager
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Jan 2000 - Jan 2004
Responsible for the sales and distribution of an Australian wine portfolio within a four-state region, (TX, AR, OK and LA). Duties included Distributor and Key Account management, achieving both sales and budget goals, and education for both distributor personnel and the public. Grew monthly average sales in Oxford Landing from 230 cases to 1200 cases. Negotiated and sold the first DI Container orders to Texas distributor. Sold container programs to Central Market and Spec’s. Developed and implemented distributor sales incentive programs. Show less
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Sales Representative
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Jan 1997 - Jan 2000
Responsible for all aspects of the sales and distribution of Glazer’s and Republic’s wine portfolios to the Goody Goody Chain in Dallas, TX. Responsible for all aspects of the sales and distribution of Glazer’s and Republic’s wine portfolios to the Goody Goody Chain in Dallas, TX.
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Air Traffic Control Tower Supervisor
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Jan 1989 - Jan 1997
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Education
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Armstrong State College
BA, General Studies