Experience

The Lucre Group

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Head Of Content

  • Jun 2022 - Present

  • Building and launching the agency’s SEO & Content proposition • Managing the content division – supporting reports and coordinating PDRs • Personally overseeing all creative output (editorial, video, and design) • Embedding new best-in-class content processes and knowledge • Shaping multi-channel marketing strategies in line with client objectives • Coordinating workflows and internal capacity, streamlining internal comms • Growing a supplier network to deliver best-in-class creative • SMT duties – financial planning, process optimisation, reporting to the Board • Part of a project team transforming the agency’s branding and services Show less



Stickyeyes

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Senior Content Editor

  • Apr 2020 - Jun 2022

  • Driving content strategy and operations for large accounts across EMEA and APAC• Leading an international account team of content editors• Shaping best-in-industry agency approach to marketing strategy• Delivering integrated global campaigns across Content, SEO, PPC, and PR• Pitching and winning multi-million-pound contracts across verticals• Producing robust campaign reports to demonstrate ROI• Helping grow and empower a content team from 10-60• Representing the agency at industry conferences and events• Founding and hosting the group-wide internal conference ”Passion Points”• Employee of the Year & Campaign of the Year in agency of 200+• Promoted twice since 2017 – from writer, to editor, to senior editor Show less

• Content Editor

  • Oct 2018 - Apr 2020

• Senior Writer

  • Jul 2017 - Oct 2018



Found Fiction

• Leeds, United Kingdom

• Founder

  • Jul 2013 - Apr 2022

  • Managing projects end-to-end, liaising with creatives and clients • Developing relationships with partners, venues, business networks • Delivering creative workshops and events for public engagement • Creating podcasts, video trailers, and street art projects • Promoting events and building relationships with media • Winning funding – Leeds City Council, Arts Council, British Council • Business planning and budget forecasting • Managing projects end-to-end, liaising with creatives and clients • Developing relationships with partners, venues, business networks • Delivering creative workshops and events for public engagement • Creating podcasts, video trailers, and street art projects • Promoting events and building relationships with media • Winning funding – Leeds City Council, Arts Council, British Council • Business planning and budget forecasting



scarlettabbott

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Editor and Writer

  • Nov 2014 - Jul 2017

  • Project manager of award-winning employee magazines (print & digital) • Spearheaded editorial campaigns for FTSE100 firms • Worked collaboratively with design and consultancy teams • Project manager of award-winning employee magazines (print & digital) • Spearheaded editorial campaigns for FTSE100 firms • Worked collaboratively with design and consultancy teams



PA Media

• United Kingdom
• Media Production
• 700 & Above Employee

• Senior Listings Producer

  • Jan 2013 - Nov 2014

• Features Writer

  • Jun 2011 - Nov 2014

  • Created editorial content in a fast-paced newsroom environment• Produced video content for clients such as MSN and Yahoo• Passed the PA Diploma with Distinction – an NCTJ-recognised qualification

• Listings Producer

  • May 2011 - Jan 2013



Content Amp

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Copywriter

  • Dec 2010 - May 2011