Steve Choi
Senior Client Partner at Left Field Labs- Claim this Profile
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Bio
Justin Swope
Steve is a dependable business partner and a stellar communicator. He really goes the extra mile to understand the client’s vision and to monitor projects from beginning to end to ensure that the team is delivering maximum value and satisfaction to clients. Additionally, he manages to juggle multiple projects and work closely with various client stakeholders, all while exhibiting the utmost integrity, poise, and kindness. Steve knows how to work with a wide variety of teams and accounts, and it’s that adaptability that makes him a critical asset to any successful project. I was fortunate enough to work with Steve on various Google digital maintenance projects, from the large-scale rebuilding of the Google AR & VR homepage to ad-hoc design support for the Google Pay team. Steve cultivated trust with his peers and with clients alike throughout his time at LFL. He is sharp, well-spoken, and understanding, which is critical when collaborating in a fast-paced agency environment. I am confident that any team would be made better having Steve a part of it.
Donald Torrez
I had the pleasure to work with Steve during our time at Left Field Labs. We conquered many projects together and always left the client impressed, satisfied and anxious to work with us again. There was always a sense of trust working with Steve, I could lean on him in any situation and he always offered the best recommendations as we worked through challenges and changes in the project lifecycle. Steve was always one step ahead of me and impressively managed many many accounts all at once. His level of organization, leadership and his ability to strategize was felt by the whole team. One thing that always surprised me was his ability to adapt and quickly learn about new web technologies, application development and navigate the unknown. I highly, highly recommend Steve in any role that he pursues. I truly cannot wait to work with him again.
Justin Swope
Steve is a dependable business partner and a stellar communicator. He really goes the extra mile to understand the client’s vision and to monitor projects from beginning to end to ensure that the team is delivering maximum value and satisfaction to clients. Additionally, he manages to juggle multiple projects and work closely with various client stakeholders, all while exhibiting the utmost integrity, poise, and kindness. Steve knows how to work with a wide variety of teams and accounts, and it’s that adaptability that makes him a critical asset to any successful project. I was fortunate enough to work with Steve on various Google digital maintenance projects, from the large-scale rebuilding of the Google AR & VR homepage to ad-hoc design support for the Google Pay team. Steve cultivated trust with his peers and with clients alike throughout his time at LFL. He is sharp, well-spoken, and understanding, which is critical when collaborating in a fast-paced agency environment. I am confident that any team would be made better having Steve a part of it.
Donald Torrez
I had the pleasure to work with Steve during our time at Left Field Labs. We conquered many projects together and always left the client impressed, satisfied and anxious to work with us again. There was always a sense of trust working with Steve, I could lean on him in any situation and he always offered the best recommendations as we worked through challenges and changes in the project lifecycle. Steve was always one step ahead of me and impressively managed many many accounts all at once. His level of organization, leadership and his ability to strategize was felt by the whole team. One thing that always surprised me was his ability to adapt and quickly learn about new web technologies, application development and navigate the unknown. I highly, highly recommend Steve in any role that he pursues. I truly cannot wait to work with him again.
Justin Swope
Steve is a dependable business partner and a stellar communicator. He really goes the extra mile to understand the client’s vision and to monitor projects from beginning to end to ensure that the team is delivering maximum value and satisfaction to clients. Additionally, he manages to juggle multiple projects and work closely with various client stakeholders, all while exhibiting the utmost integrity, poise, and kindness. Steve knows how to work with a wide variety of teams and accounts, and it’s that adaptability that makes him a critical asset to any successful project. I was fortunate enough to work with Steve on various Google digital maintenance projects, from the large-scale rebuilding of the Google AR & VR homepage to ad-hoc design support for the Google Pay team. Steve cultivated trust with his peers and with clients alike throughout his time at LFL. He is sharp, well-spoken, and understanding, which is critical when collaborating in a fast-paced agency environment. I am confident that any team would be made better having Steve a part of it.
Donald Torrez
I had the pleasure to work with Steve during our time at Left Field Labs. We conquered many projects together and always left the client impressed, satisfied and anxious to work with us again. There was always a sense of trust working with Steve, I could lean on him in any situation and he always offered the best recommendations as we worked through challenges and changes in the project lifecycle. Steve was always one step ahead of me and impressively managed many many accounts all at once. His level of organization, leadership and his ability to strategize was felt by the whole team. One thing that always surprised me was his ability to adapt and quickly learn about new web technologies, application development and navigate the unknown. I highly, highly recommend Steve in any role that he pursues. I truly cannot wait to work with him again.
Justin Swope
Steve is a dependable business partner and a stellar communicator. He really goes the extra mile to understand the client’s vision and to monitor projects from beginning to end to ensure that the team is delivering maximum value and satisfaction to clients. Additionally, he manages to juggle multiple projects and work closely with various client stakeholders, all while exhibiting the utmost integrity, poise, and kindness. Steve knows how to work with a wide variety of teams and accounts, and it’s that adaptability that makes him a critical asset to any successful project. I was fortunate enough to work with Steve on various Google digital maintenance projects, from the large-scale rebuilding of the Google AR & VR homepage to ad-hoc design support for the Google Pay team. Steve cultivated trust with his peers and with clients alike throughout his time at LFL. He is sharp, well-spoken, and understanding, which is critical when collaborating in a fast-paced agency environment. I am confident that any team would be made better having Steve a part of it.
Donald Torrez
I had the pleasure to work with Steve during our time at Left Field Labs. We conquered many projects together and always left the client impressed, satisfied and anxious to work with us again. There was always a sense of trust working with Steve, I could lean on him in any situation and he always offered the best recommendations as we worked through challenges and changes in the project lifecycle. Steve was always one step ahead of me and impressively managed many many accounts all at once. His level of organization, leadership and his ability to strategize was felt by the whole team. One thing that always surprised me was his ability to adapt and quickly learn about new web technologies, application development and navigate the unknown. I highly, highly recommend Steve in any role that he pursues. I truly cannot wait to work with him again.
Credentials
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Certified ScrumMaster® (CSM®)
Scrum AllianceJun, 2023- Nov, 2024
Experience
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Left Field Labs
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United States
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Design Services
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1 - 100 Employee
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Senior Client Partner
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Feb 2021 - Present
Left Field Labs is a design firm that provides creative digital services. They work with brands, agencies, and clients around the world to align business objectives with story. Left Field Labs was founded in 2008 and is based in Culver City, California. ▪️Fostered robust relationships with crucial marketing clients. Nurture deep connections with client stakeholders, including directors, vice presidents, and c-suite executives. ▪️Led branding, education, and curriculum-building, developing comprehensive briefs and completing projects on time and within budget while managing multiple simultaneous workstreams with strict timelines ▪️Developed detailed project plans with clear milestones, deadlines, and deliverables, leading stand-up meetings to gauge work status, tracking budgets/timelines, and initiating 1-on-1 strategy meetings with department heads ▪️Created, negotiated, and deployed 50+ statements of work (SOWs) and engagement models, utilizing masterful storytelling and exceptional presentation skills to create proposals ▪️Pinpointed opportunities for business growth, fusing strategic thinking and brand understanding to develop and implement marketing and sales strategies that increase account growth and reach revenue targets ▪️As hands-on leader, offer action-oriented direction to turn the best ideas into reality, heading strategic engagements, fueling new initiatives, and networking across the industry Show less
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George P Johnson Experience Marketing
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United States
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Advertising Services
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700 & Above Employee
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Account Manager
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Oct 2018 - Feb 2021
George P. Johnson (GPJ) is a marketing and advertising firm that specializes in experiential marketing. They create ideas and bring them to life through integrated programs that use digital, mobile, and physical brand activations. Their goal is to remove the distance between brands and consumers. Founded in 1914 based in Auburn Hills, MI. ▪️Led cross-functional teams of 10-15 across all levels to execute impactful experiential events, designing concepts, creating turnkey events, executing plans, leading project meetings, and managing clients for a leading strategic experiential marketing agency, raising brand awareness through immersive experiences and branded events ▪️Orchestrated and delivered comprehensive event planning, executing impactful experiential events such as fan engagements, trivia games, meet-and-greets, premium tended events, and ticket giveaways/upgrades ▪️Facilitated daily client meetings to discuss event activation plans, building timelines and schedules and allocating budgets; reconciled budgets and performed internal administration using Salesforce CRM software ▪️Spearheaded activations for Honda and Acura’s motorsports division, applying strategic initiatives to boost brand recognition through immersive experiences and surpassing client KPIs by 10% ▪️Managed title event sponsorship takeover of the Grand Prix of Long Beach from Toyota to Acura after 43-year tenure, other notable events include, The Indy 500, 24 Hours of Daytona, Petit LeMans, NHL Stadium Series (Winter Classic, Heritage Classic), NHL All-StarGame Show less
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R&CPMK
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United States
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Public Relations and Communications Services
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200 - 300 Employee
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Account Director
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Jun 2015 - Oct 2018
R&CPMK is a cultural communications agency that connects brands to consumers through entertainment, sports, lifestyle, influence, and popular culture. They work with brands, creators, artists, and influencers to create authentic connections and build memorable experiences. Founded in 1950 and based in Los Angeles, CA. ▪️Managed 20+ B2B experiential activations for Samsung Mobile in the US market; led cross-functional team of 15+ to launch 8 key mobile device launches targeting C-suite executives ▪️Developed activation strategies that positively impacted consumer brand impressions, increasing media coverage and positive brand sentiment in partnership with New York office, brand specialists, and creative/production teams ▪️Identified new event marketing opportunities and recommended improvements, strengthening client’s position as premier and trusted brand for business communication devices and increasing B2B market share ▪️Partnered with influencer marketing team to launch new mobile products, leveraging high-profile celebrities ▪️Designed concepts, budgets, and execution plans, leading project meetings and managing clients; traveled to execute event activations, facilitated client meetings, recapped reports, and analyzed strategy readouts ▪️Grew and developed team of 6 direct reports; managed team, providing training, delegation, feedback, and goal-tracking Show less
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Formula DRIFT
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Business Development and Special Projects Manager
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Jan 2014 - Jun 2015
Formula Drift is a motorsport series where drivers are judged on their style and execution rather than their finishing time. Drivers intentionally maneuver their cars into controlled, sideways slides at high speeds through a marked course. The series was founded in 2003 based in Signal Hill, CA.▪️Evaluate and implement business strategies for potential projects ▪️Prepare presentations to stakeholders to introduce upcoming events▪️Build relationships with current and prospective clients, sponsors and agencies to nurture brand development▪️Write recap reports to update internal teams▪️Coordinate and manage logistics for one-off international events▪️Research market trends to effectively represent brand in domestic and international venues▪️Plan and execute 10+ domestic and international events annually▪️Work closely with multiple internal departments▪️Analyze delegated funds to create and maintain marketing campaigns▪️Execute sponsorship deliverables▪️Negotiate sponsorship terms and plans Show less
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Manager, Marketing & Special Projects
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Feb 2008 - Dec 2013
▪️Created and managed annual marketing budgets and execute marketing plans▪️Worked directly with agencies to update client/sponsor advertising assets▪️Approved all logos on marketing materials to be consistent with brand▪️Directed features, updates and news items on official blog and social media outlets▪️Managed the creation of print and online ad campaigns▪️Collaborated closely with outside vendors to deliver assets for marketing campaigns▪️Overhauled marketing campaigns regularly based on trends and popularity▪️Lead teams at on-site events to execute marketing deliverables Show less
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Marketing and Business Admin Coordinator
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Jul 2005 - Jan 2008
▪️Created employee handbook of company policies and procedures▪️Presented collaboration proposals with partnered brands▪️Managed inception of social media marketing▪️Created and managed inter-office spreadsheets to balance and adjust yearly marketing and office budgets
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Education
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California State Polytechnic University-Pomona
BA, Marketing, Business Management
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